{"id":21051,"date":"2016-05-01T22:13:53","date_gmt":"2016-05-02T02:13:53","guid":{"rendered":"https:\/\/www.wework.com\/creator\/?p=21051"},"modified":"2020-03-30T19:26:31","modified_gmt":"2020-03-30T23:26:31","slug":"society-nine-lynn-le-creates-community-badass-women","status":"publish","type":"post","link":"https:\/\/www.wework.com\/ideas\/community-stories\/member-spotlight\/society-nine-lynn-le-creates-community-badass-women","title":{"rendered":"At Society Nine, Lynn Le creates a community of ‘badass women’"},"content":{"rendered":"\n

Every time Lynn Le stepped into a gym, one thing always bugged her. None of them had boxing or mixed martial arts gloves that were made for women.<\/p>\n\n\n\n

\u201cThere was a legit problem where women were wearing gloves that didn\u2019t fit them,\u201d says Le, a member at Portland\u2019s WeWork Custom House<\/a>. \u201cThey were wearing men\u2019s gloves or a youth large. A youth large isn\u2019t a women\u2019s glove. There was a lack of fit, and that leads to injuries.\u201d<\/p>\n\n\n\n

And the women\u2019s boxing gloves on the market had one big problem, at least as far as Le was concerned.<\/p>\n\n\n\n

\u201cThey were usually bubble gum pink,\u201d she says.<\/p>\n\n\n\n

That gave the 27-year-old entrepreneur the idea to launch Society Nine<\/a>, a sports apparel company for \u201cbadass women.\u201d Its boxing gloves come in white, black, and gold and have designs resembling shattered glass. There\u2019s not a pink pair in the bunch.<\/p>\n\n\n\n

\"At<\/figure>\n\n\n\n

Women can fill out their athletic wardrobes with Society Nine\u2019s whole line, which includes hoodies and sweatpants (perfect for warming up before you step into the ring) and a faux crocodile skin cap (for celebrating afterward).<\/p>\n\n\n\n

And the name Society Nine? It\u2019s a riff on Title IX, a much-praised federal civil rights law that guarantees equality in college sports.<\/p>\n\n\n\n

Not a bad business model, since women make up about a quarter of the $50 billion combat sports market.<\/p>\n\n\n\n

Learning how to fight<\/strong><\/h2>\n\n\n\n

On a trip to Israel her junior year of college, Le discovered Krav Maga, a self-defense system developed for the Israel Defense Forces. She loved it so much that when she returned to the U.S., she found a gym and started training six days a week. Two years ago, she earned her brown belt in Krav Maga.<\/p>\n\n\n\n

But Krav Maga isn\u2019t her only passion. Along the way, she\u2019s been teaching kickboxing and picking up another combat sport called Muay Thai.<\/p>\n\n\n\n

\"At<\/figure>\n\n\n\n

Society Nine\u2019s team includes Rafael Montes, an elite boxing trainer, who designs the gloves. He\u2019s designed equipment for the Navy SEALs, so he knows his stuff. And Meghan Sekone-Fraser, a Muay Thai competitor and championship rower, serves as director of sales.<\/p>\n\n\n\n

Le says her goal is to put out a product that none of her customers will want to return. To accomplish this, she does all the quality testing herself.<\/p>\n\n\n\n

\u201cIf I strike a bag, and I feel like my hands felt numb and awful, we\u2019re not going to sell it,\u201d Le says. \u201cThat\u2019s an example of a sobering, [bad] situation where a lot of work went into making them, but we\u2019re not going to go into production.\u201d<\/p>\n\n\n\n

Le also mentors other influential female fighters who have become brand ambassadors for Society Nine.<\/p>\n\n\n\n

\u201cWe\u2019re not just a boxing glove company,\u201d Le says. \u201cWe\u2019ve galvanized the community of fierce women that say we deserve better for our athleticism. They\u2019re galvanized under the idea that there\u2019s a lot more to power than physique.\u201d<\/p>\n\n\n\n

\"At<\/figure>\n\n\n\n

Le says that she enjoys seeing other female founders grow their businesses.<\/p>\n\n\n\n

\u201cI\u2019m mentoring a startup founder in Portland, and she\u2019s telling me, \u2018It\u2019s been a year and I\u2019m not where I want to be,\u2019\u201d Le says. \u201cI tell her, \u2018Do not be jaded by Silicon Valley, where people raise $3 million like it\u2019s nothing. Think about how fast $3 million runs out. You buy 20 Ping-Pong tables, provide free lunch every week, and send the rest to rent.\u2019\u201d<\/p>\n\n\n\n

Le is all about attitude, being realistic about how much work she can do, and admitting when she hits her limits. Even if she doesn\u2019t meet all of her goals, she knows that at the end of the day, she feels a deep sense of accomplishment. <\/strong><\/p>\n\n\n\n

\u201cA lot of startup entrepreneurs glorify not sleeping, not eating right, and talking about hustle, but that\u2019s not what it\u2019s about,\u201d Le says. \u201cIf I can accomplish 60 percent of my to-do list, I made it. Nobody in this world as a startup founder can say they get 100 percent of their to-do list done. If things are tough, I\u2019m going to say it\u2019s tough because that\u2019s real life.\u201d<\/p>\n\n\n\n

Photos: Tom Bender<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Every time Lynn Le stepped into a gym, one thing always bugged her. None of them had boxing or mixed martial arts gloves that were made for women. \u201cThere was a legit problem where women were wearing gloves that didn\u2019t fit them,\u201d says Le, a member at Portland\u2019s WeWork Custom House. \u201cThey were wearing men\u2019s […]<\/p>\n","protected":false},"author":917,"featured_media":21071,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[43903,43911],"tags":[],"class_list":["post-21051","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-community-stories","category-member-spotlight"],"acf":[],"yoast_head":"\nAt Society Nine, Lynn Le creates a community of 'badass women'<\/title>\n<meta name=\"description\" content=\"With Society Nine, finally there are boxing and mixed martial arts gloves that are made for women. 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