{"id":21009,"date":"2016-04-26T19:05:16","date_gmt":"2016-04-26T23:05:16","guid":{"rendered":"https:\/\/www.wework.com\/creator\/?p=21009"},"modified":"2020-03-30T19:26:32","modified_gmt":"2020-03-30T23:26:32","slug":"parking-lot-conversation-propels-careers-7-entrepreneurs","status":"publish","type":"post","link":"https:\/\/www.wework.com\/ideas\/community-stories\/member-spotlight\/parking-lot-conversation-propels-careers-7-entrepreneurs","title":{"rendered":"A parking lot conversation propels the careers of seven entrepreneurs"},"content":{"rendered":"\n

A two-hour conversation in a parking lot forever changed the lives of seven first-time entrepreneurs.<\/p>\n\n\n\n

That was back in the late \u201890s, and the small group of go-getters\u2014including future WeWork<\/a> co-founder Miguel McKelvey\u2014stuck around after a startup event to talk about how what they really needed was support from their peers.<\/p>\n\n\n\n

\u201cStarting a new business is incredibly difficult for so many reasons,\u201d McKelvey says, looking back on the event. \u201cThere isn’t a formula that works\u2014each business and each founder is different. No prescription is ever going to work for every entrepreneur, and when one of the steps on a prescribed path turns out to be a misstep for you, it can make you feel like a failure.\u201d<\/p>\n\n\n\n

It wasn\u2019t long before they looked around the circle and realized they were destined to be kindred spirits.<\/p>\n\n\n\n

\u201cIt was the two most valuable hours we spent,\u201d says John Friess. In addition to those other six people standing beside him in the parking lot, Friess is a full-time founding member of Starve Ups<\/a>, Oregon\u2019s first nonprofit accelerator program. \u201cWe were all a bunch of starving startups,\u201d he recalls.<\/p>\n\n\n\n

\"Starve<\/figure>\n\n\n\n

The aim of Starve Ups\u2014still going strong today\u2014was to help one another grow and succeed. Whatever form it took was up to them.<\/p>\n\n\n\n

\u201cNot only could we learn from each other’s mistakes, it was invaluable to have peers who could share the emotion of starting our first companies,\u201d says John Hayden, co-founder of Versation, a WeWork Custom House<\/a> member. \u201cEvery day was a roller coaster, and to see others on the same ride made us believe that we weren’t going to fall off.\u201d <\/strong><\/p>\n\n\n\n

Sharing resources<\/strong><\/h2>\n\n\n\n

One of the chief rules of Starve Ups was to share resources. No one was going to be taking equity from another\u2019s company. If anything, they were going to give everything they had. This counterintuitive approach brought the founders closer together.<\/p>\n\n\n\n

Mark Friess, former co-founder of wired.MD and CEO of WelVU<\/a>, describes some of the emotional and personal experiences that unified the founders.<\/p>\n\n\n\n

\u201cI remember when Rumblefish, one of the founder\u2019s companies, had a fire,\u201d says Friess, a WeWork Custom House member. \u201cWired.MD had some space, so we gave Rumblefish free office space for six months until they were back on their feet. We all learned to share resources to help each other be successful.\u201d<\/p>\n\n\n\n

John Friess, Mark\u2019s brother, recalls what it was like when completely different work cultures came together in a 4,500-square-foot space.<\/p>\n\n\n\n

\u201cThey\u2019re a super funky music company, so they were listening to 2Pac and Biggie,\u201d he remembers. \u201cWe were making medical health software for obesity and diabetes a few feet away.\u201d<\/p>\n\n\n\n

Friess says that Paul Anthony Troiano, founder of Rumblefish, didn\u2019t forget the group when he sold the music-licensing firm.<\/p>\n\n\n\n

\u201cNow he\u2019s giving cash and support back to Starve Ups,\u201d says Friess. \u201cHe\u2019s become a mentor and paid it forward.\u201d<\/p>\n\n\n\n

Sharing the wealth<\/strong><\/h2>\n\n\n\n

The demand for Starve Ups grew over the years, and eventually the nonprofit helped more than 100 companies that went through its program. This was about the time that McKelvey helped design the interior of a 90,000-square-foot building that Starve Ups bought. It was a no-brainer for the seven founders to pool together their natural talents in order to get a logo, website, and launch party going.<\/p>\n\n\n\n

\"Lynn<\/figure>\n\n\n\n

Founders discovered Starve Ups in various ways. For Lynn Le, founder of Society Nine<\/a>, a women\u2019s boxing gear company, she remembers instantly gravitating towards Starve Ups after hearing John Friess speak on an Oregon Entrepreneurs Network panel discussion six years ago.<\/p>\n\n\n\n

\u201cI was a completely ignorant, green, aspiring entrepreneur,\u201d recalls Le, a new WeWork Custom House member. \u201cAnd said, \u2018Hi John, my name is Lynn. I don’t know what I want to do with my life, but I could see myself starting a business one day. Can I have coffee with you and learn more about your story?\u2019\u201d<\/p>\n\n\n\n

Society Nine is just one of the companies currently in the Starve Ups accelerator program housed at WeWork Custom House. The others include Arcimoto<\/a>, Attensa<\/a>, Financial Genome, GearFC,<\/a> Gridit X<\/a>, PDO Technologies, Recess Wellness<\/a>, Supportland<\/a>, and, of course, Versation.<\/p>\n\n\n\n

Establishing a new norm<\/strong><\/h2>\n\n\n\n

For Portland entrepreneur Katrina Scotto di Carlo, co-founder of Supportland, Starve Ups was the place she found acceptance when her loved ones thought she was totally \u201cweird.\u201d<\/p>\n\n\n\n

\u201cStarting the company was a huge risk that suddenly made us weird to many of our friends and family,\u201d says Scotto di Carlo, whose business launched in British Columbia last year and will expand this year to other parts of Canada and the U.S. \u201cStarve Ups offered this rare space where we felt normal. Many of the entrepreneurs there have become something like a startup family to us.\u201d<\/p>\n\n\n\n

Still, others discovered Starve Ups accidentally by showing up a day early at the PDX Startup Week last year. Boz Menzalji, founder of Gridit X, a mobile engagement platform for live music events, got the chance to talk one-on-one with Friess.<\/p>\n\n\n\n

\u201cFrom then on, I was hooked,\u201d Menzalji says. \u201cI made it a goal to move mountains to become a Starve Ups member. I wanted to be in a position to continue contributing to their mission, learn enough from other founders, and be in a position to pass it forward through mentoring others.\u201d<\/p>\n\n\n\n

Since January, Menzalji, a WeWork Custom House member, says he has received invaluable feedback and advice from the Starve Ups founders.<\/p>\n\n\n\n

McKelvey says that the mentorship opportunities are a big part of why the nonprofit has prospered.<\/p>\n\n\n\n

\u201cStarve Ups provided a support system that was always there for us, that stayed up all night with us, that loved us unconditionally,\u201d McKelvey says. \u201cSharing the lessons we were learning in real life every day created a bond between us that still exists today.\u201d<\/p>\n\n\n\n

He points out that the goal isn\u2019t that different from WeWork, which he and Adam Neumann founded in 2010.<\/p>\n\n\n\n

\u201cWe’re pushing the idea that collaboration and cooperation is fundamental to success, both in business and in life,\u201d McKelvey says. \u201cThe positive energy generated by people who are open to connecting with each other, supporting each other, and loving each other is as palpable as it is undeniable\u2014and it’s changing the world.\u201d<\/p>\n\n\n\n

Photos: Tom Bender<\/p>\n","protected":false},"excerpt":{"rendered":"

A two-hour conversation in a parking lot forever changed the lives of seven first-time entrepreneurs. That was back in the late \u201890s, and the small group of go-getters\u2014including future WeWork co-founder Miguel McKelvey\u2014stuck around after a startup event to talk about how what they really needed was support from their peers. \u201cStarting a new business […]<\/p>\n","protected":false},"author":917,"featured_media":21015,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[43903,43911],"tags":[],"class_list":["post-21009","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-community-stories","category-member-spotlight"],"acf":[],"yoast_head":"\nA parking lot conversation propels the careers of seven entrepreneurs<\/title>\n<meta name=\"description\" content=\"The seven original members of Starve Ups wanted to help one another grow and succeed. 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