{"id":21001,"date":"2016-04-26T17:49:59","date_gmt":"2016-04-26T21:49:59","guid":{"rendered":"https:\/\/www.wework.com\/creator\/?p=21001"},"modified":"2020-04-03T17:58:07","modified_gmt":"2020-04-03T21:58:07","slug":"emogis-maura-white-marketing-emotions","status":"publish","type":"post","link":"https:\/\/www.wework.com\/ideas\/community-stories\/member-spotlight\/emogis-maura-white-marketing-emotions","title":{"rendered":"Emogi\u2019s Maura White: Marketing is all about emotions"},"content":{"rendered":"\n<p>With nearly a decade\u2019s worth of experience in marketing and public relations, Maura White shares some important takeaways: always learn as you go (\u201csink or swim,\u201d as she calls it), don\u2019t be afraid to wear a variety of hats, and remember that age does not define an entrepreneur.<\/p>\n\n\n\n<p>Formerly an account executive at the PR giant Edelman, White, 34, is now the director of marketing and communications at the startup <a href=\"http:\/\/emogi.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">Emogi<\/a>. Her role extends beyond traditional PR tasks to include social media outreach and analytics.<\/p>\n\n\n\n<p>\u201cI am learning so much every day,\u201d says White.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"\/ideas\/wp-content\/uploads\/sites\/4\/2016\/04\/Emogi\u2019s-Maura-White-Marketing-Is-All-About-Emotions2-800x571.jpg\" alt=\"Emogi\u2019s Maura White- Marketing Is All About Emotions2\" class=\"wp-image-21005\"\/><\/figure>\n\n\n\n<p>She\u2019s also gotten used to having a boss who\u2019s 24 years old.<\/p>\n\n\n\n<p>That\u2019s Emogi CEO Travis Montaque, who was featured in <em>Forbes<\/em> magazine\u2019s <a href=\"http:\/\/www.forbes.com\/pictures\/eihl45kdjm\/travis-montaque-23\/#bf0c8bb1b610\" target=\"_blank\" rel=\"noopener noreferrer\">\u201c30 Under 30\u201d<\/a> list in January. Montaque founded his company five years ago when he was still studying accounting and finance at the University of Miami. Its purpose? Helping clients understand the \u201cpower of emotions and how it drives traffic.\u201d<\/p>\n\n\n\n<p>According to a <a href=\"http:\/\/emogi.com\/report.php\" target=\"_blank\" rel=\"noopener noreferrer\">report<\/a> issued by the company, 92 percent of people online use emojis. Emogi focuses on this language and how it can help marketers optimize their campaigns and deepen brand loyalty.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"\/ideas\/wp-content\/uploads\/sites\/4\/2016\/04\/Emogi\u2019s-Maura-White-Marketing-Is-All-About-Emotions3-800x571.jpg\" alt=\"Emogi\u2019s Maura White- Marketing Is All About Emotions3\" class=\"wp-image-21006\"\/><\/figure>\n\n\n\n<p>White explains that Emogi helps marketers \u201cunderstand the emotions their content or campaigns evoke.\u201d<\/p>\n\n\n\n<p>\u201cWe\u2019re able to capture that content and capture that sentiment and turn it into data,\u201d she says. \u201cAnd then we study it, and analyze it, and essentially provide the marketer with how their brand is being perceived and what emotions it evokes.\u201d<\/p>\n\n\n\n<p>This isn\u2019t the first time that White and Montaque have been in business together. When White was working in Los Angeles, Montaque was one her clients. They got along great, and Montaque brought her to Emogi in 2015.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"\/ideas\/wp-content\/uploads\/sites\/4\/2016\/04\/Emogi\u2019s-Maura-White-Marketing-Is-All-About-Emotions4-800x571.jpg\" alt=\"Emogi\u2019s Maura White- Marketing Is All About Emotions4\" class=\"wp-image-21007\"\/><\/figure>\n\n\n\n<p>Most of the Emogi staff works from New York\u2019s <a href=\"https:\/\/www.wework.com\/locations\/new-york-city\/penn-station\" target=\"_blank\" rel=\"noopener noreferrer\">WeWork Penn Station<\/a>, but White was able to stay on the West Coast, working remotely from Seattle\u2019s <a href=\"https:\/\/www.wework.com\/locations\/seattle\/south-lake-union\" target=\"_blank\" rel=\"noopener noreferrer\">WeWork South Lake Union<\/a>.<\/p>\n\n\n\n<p>A typical day for White consists of rising early to check the news, touching base with the Emogi team, doing research and website development, and working with clients. They are full days with a lot of multi-tasking.<\/p>\n\n\n\n<p>\u201cI kind of giggle when people say work-life balance,\u201d she says.<\/p>\n\n\n\n<p>Photos: <a href=\"http:\/\/www.anaraab.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">Ana Raab<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>With nearly a decade\u2019s worth of experience in marketing and public relations, Maura White shares some important takeaways: always learn as you go (\u201csink or swim,\u201d as she calls it), don\u2019t be afraid to wear a variety of hats, and remember that age does not define an entrepreneur. Formerly an account executive at the PR [&hellip;]<\/p>\n","protected":false},"author":1571,"featured_media":21004,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[43903,43911],"tags":[],"class_list":["post-21001","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-community-stories","category-member-spotlight"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v22.4 (Yoast SEO v25.3.1) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Emogi\u2019s Maura White: Marketing is all about emotions<\/title>\n<meta name=\"description\" content=\"With nearly a decade\u2019s worth of experience in marketing and public relations, Emogi&#039;s Maura White shares some important takeaways.\" \/>\n<meta name=\"robots\" content=\"index, follow, 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