{"id":20933,"date":"2016-04-22T19:58:45","date_gmt":"2016-04-22T23:58:45","guid":{"rendered":"https:\/\/www.wework.com\/creator\/?p=20933"},"modified":"2020-03-30T19:26:32","modified_gmt":"2020-03-30T23:26:32","slug":"russell-sheffields-love-music-inspires-app-songwriters","status":"publish","type":"post","link":"https:\/\/www.wework.com\/ideas\/community-stories\/member-spotlight\/russell-sheffields-love-music-inspires-app-songwriters","title":{"rendered":"Russell Sheffield\u2019s love of music inspires app for songwriters"},"content":{"rendered":"\n<p>There\u2019s one night that Russell Sheffield says he\u2019ll never forget. It was back in 1973, at London\u2019s Hammersmith Odeon, when a little-known rock band called Queen had yet to explode onto the charts. Sheffield\u2019s father\u2014co-founder of <a href=\"https:\/\/en.wikipedia.org\/wiki\/Trident_Studios\" target=\"_blank\" rel=\"noopener noreferrer\">Trident Studios<\/a>\u2014discovered the soon-to-be legends and financed their tour.<\/p>\n\n\n\n<p>And 10-year-old Sheffield witnessed a sweet slice of history: a cake presented from Queen to the tour\u2019s headliner, Mott the Hoople, a thank you for letting them be part of the ride.<\/p>\n\n\n\n<p>With a moment like this seared into his memory, it\u2019s no surprise that Sheffield\u2019s career would be in music, doing everything from managing bands to&nbsp;trying to make it professionally as a drummer.<\/p>\n\n\n\n<p>Although his whole family was in the music industry\u2014his mother was also actively involved in Trident, as was his uncle\u2014they didn\u2019t encourage that particular career path.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"\/ideas\/wp-content\/uploads\/sites\/4\/2016\/04\/Russell-Sheffield\u2019s-Love-of-Music-Inspires-App-for-Songwriters1-800x571.jpg\" alt=\"Mandatory Credit: Photo by Andre Csillag\/REX Shutterstock (477080hs) IAN HUNTER, FREDDIE MERCURY, OVEREND WATTS, MORGAN FISHER AND ROGER TAYLOR, OXFORD, BRITAIN - 1973 VARIOUS\" class=\"wp-image-20941\"\/><\/figure>\n\n\n\n<p>\u201cIt was quite funny because they were always in some way saying, \u2018Go and do something more sensible. The music industry is always a struggle. It\u2019s always hard work,\u2019\u201d Sheffield recalls his parents saying. \u201cBut we never left it. It\u2019s in our blood. And that\u2019s a good thing.\u201d<\/p>\n\n\n\n<p>As a kid, Sheffield was a self-described \u201cnerd\u201d deeply fascinated with technology. In the late \u201980s, he started a digital agency with his father and youngest brother, and he spent a good portion of the \u201990s building websites and writing code. In 2003, Sheffield switched to financial services. He launched Paythru, \u201cthe world\u2019s first mobile payment business.\u201d<\/p>\n\n\n\n<p>But eventually, it all boomeranged back to music.<\/p>\n\n\n\n<p>\u201cI just realized that the thread running through all of my life basically has been working with bands and managing bands,\u201d says Sheffield. \u201cFinding artists, supporting them as much as I could\u2026that was the thing I realized I loved probably the most out of all of those. I needed to do something with music\u2014really come back to that game.\u201d<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"\/ideas\/wp-content\/uploads\/sites\/4\/2016\/04\/Russell-Sheffield\u2019s-Love-of-Music-Inspires-App-for-Songwriters2-800x571.jpg\" alt=\"Russell Sheffield\u2019s Love of Music Inspires App for Songwriters2\" class=\"wp-image-20944\"\/><\/figure>\n\n\n\n<p>During the fall of 2013, Sheffield was out having a beer with James Eaton, a singer-songwriter he managed at the time. When Eaton voiced his frustrations with being unable to find other musicians to work with, he and Sheffield worked out a solution on the spot.<\/p>\n\n\n\n<p>\u201cA lot of artists run around with a phone full of ideas in Voice Notes, but they do nothing with them,\u201d says Sheffield.<\/p>\n\n\n\n<p>Their idea? An app called <a href=\"https:\/\/trackdmusic.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">Trackd<\/a> that allows musicians&nbsp;to collaborate and share ideas in a secure way.<\/p>\n\n\n\n<p>\u201cNothing is shown to the world unless the artist decides to do that,\u201d the <a href=\"https:\/\/www.wework.com\/membership\" target=\"_blank\" rel=\"noopener noreferrer\">WeWork member<\/a> explains. \u201cWe had to come at it from that perspective first\u2014the privacy.\u201d<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"\/ideas\/wp-content\/uploads\/sites\/4\/2016\/04\/Russell-Sheffield\u2019s-Love-of-Music-Inspires-App-for-Songwriters3-1-800x571.jpg\" alt=\"Russell Sheffield\u2019s Love of Music Inspires App for Songwriters3\" class=\"wp-image-20948\"\/><\/figure>\n\n\n\n<p>After putting together a prototype with developer Jack&nbsp;Eccleshall, the duo hit Austin\u2019s annual South by Southwest festival, where they met multi-instrumentalist Aaron Ray. A big believer in the idea, Ray soon joined the Trackd team as CTO.<\/p>\n\n\n\n<p>Since <a href=\"https:\/\/itunes.apple.com\/gb\/app\/trackd-record-collaborate\/id978196692?mt=8\" target=\"_blank\" rel=\"noopener noreferrer\">the Trackd app<\/a> launched last August, the trio has acquired approximately 60,000 users, ranging from beginners writing songs in their bedrooms to popular bands using the app as a rehearsal tool to professional artists also in need of a secure platform for storing new ideas.<\/p>\n\n\n\n<p>Though providing an easy way for musicians to connect with each other was the original goal, the Trackd founders are also dedicated to supporting their artists as much as possible.<\/p>\n\n\n\n<p>According to Sheffield, \u201cOur long-term philosophy is to really get behind our artists, invest in them, and be a very philanthropic business where we\u2019re bringing talent through the app and engaging with other people, but also then picking out what\u2019s really happening in the app and actually backing it.\u201d<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"\/ideas\/wp-content\/uploads\/sites\/4\/2016\/04\/Russell-Sheffield\u2019s-Love-of-Music-Inspires-App-for-Songwriters4-800x571.jpg\" alt=\"Russell Sheffield\u2019s Love of Music Inspires App for Songwriters4\" class=\"wp-image-20951\"\/><\/figure>\n\n\n\n<p>A recent example: singer-songwriter Jojo Abot, a Trackd user who was selected to perform at Trackd\u2019s SXSW showcase this year. During her U.S. tour, Ray will be backing her on drums.<\/p>\n\n\n\n<p>Not a musician, but want to keep up with your favorite bands? A recently added feature allows fans to follow their favorite artists within the app.<\/p>\n\n\n\n<p>\u201cIt gives people an opportunity to find the next Ed Sheeran before he becomes famous,\u201d says Sheffield with a laugh.<\/p>\n\n\n\n<p>Rather than label himself as an entrepreneur, Sheffield simply says, \u201cI just follow my heart. If you\u2019re surrounded in an environment with people that make you smile, the best things come out of everybody. I\u2019m a crazy dude sometimes\u2014I have these mad ideas, but in the end it\u2019s about empowering people and saying, \u2018Let\u2019s go do it. Let\u2019s give it a go. We have nothing to lose.\u2019\u201d<\/p>\n\n\n\n<p>Photos: <a href=\"http:\/\/www.laurenkallen.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">Lauren Kallen<\/a>, Trackd<\/p>\n","protected":false},"excerpt":{"rendered":"<p>There\u2019s one night that Russell Sheffield says he\u2019ll never forget. It was back in 1973, at London\u2019s Hammersmith Odeon, when a little-known rock band called Queen had yet to explode onto the charts. Sheffield\u2019s father\u2014co-founder of Trident Studios\u2014discovered the soon-to-be legends and financed their tour. And 10-year-old Sheffield witnessed a sweet slice of history: a [&hellip;]<\/p>\n","protected":false},"author":893,"featured_media":20955,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[43903,43911],"tags":[],"class_list":["post-20933","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-community-stories","category-member-spotlight"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v22.4 (Yoast SEO v25.3.1) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Russell Sheffield\u2019s love of music inspires app for songwriters<\/title>\n<meta name=\"description\" content=\"Russell Sheffield helped create Trackd: an app that allows musicians to collaborate and share ideas in a secure way.\" \/>\n<meta name=\"robots\" content=\"index, follow, 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