{"id":20821,"date":"2016-04-18T00:28:04","date_gmt":"2016-04-18T04:28:04","guid":{"rendered":"https:\/\/www.wework.com\/creator\/?p=20821"},"modified":"2020-04-03T17:59:40","modified_gmt":"2020-04-03T21:59:40","slug":"crowdfunding-happy-goon-brings-greeting-cards-life","status":"publish","type":"post","link":"https:\/\/www.wework.com\/ideas\/community-stories\/member-spotlight\/crowdfunding-happy-goon-brings-greeting-cards-life","title":{"rendered":"Crowdfunding: Happy Goon brings greeting cards to life"},"content":{"rendered":"\n<p><a href=\"https:\/\/happygoon.com\/\">Happy Goon<\/a> is all about \u201cupdating greeting cards for the digital age,\u201d explains CEO Colin Hughes.<\/p>\n\n\n\n<p>The company takes the old-fashioned greeting card, the kind that you might get from your mother, and gives them a high-tech spin.<\/p>\n\n\n\n<p>\u201cWhen used together with our mobile app, our physical greeting cards appear to come to life,\u201d the <a href=\"https:\/\/www.wework.com\/locations\/new-york-city\/chelsea\">WeWork Chelsea<\/a> member says. \u201cYou can also personalize the message shown on the card and schedule when you want the card to be sent directly to the recipient, saving you time and effort.\u201d<\/p>\n\n\n\n<p><a href=\"https:\/\/www.wework.com\/creator\/city-guide\/the-day-i-almost-quit-when-we-had-to-start-our-app-from-scratch\/\">Happy Goon<\/a> just launched a <a href=\"https:\/\/www.kickstarter.com\/projects\/happygoon\/1510771655?token=9cec68c9\">Kickstarter campaign<\/a> on April 14 to take greeting cards to the next level.<\/p>\n\n\n\n<figure><iframe loading=\"lazy\" src=\"https:\/\/www.kickstarter.com\/projects\/happygoon\/happy-goon-unforgettable-greeting-cards-for-the-di\/widget\/video.html\" width=\"640\" height=\"360\" frameborder=\"0\" scrolling=\"no\"> <\/iframe><\/figure>\n\n\n\n<h2  id=\"whos-behind-the-campaign\"class=\"wp-block-heading\"><strong>Who\u2019s behind the campaign?<\/strong><\/h2>\n\n\n\n<p>Hughes builds the overall message, branding, and reward structure, while communications lead Nicole Burns handles social media outreach, press, updates, and blog posts to keep the momentum going throughout the crowdfunding campaign. <a href=\"http:\/\/www.lemonlight.com\/\">Lemonlight Media<\/a>, another <a href=\"https:\/\/www.wework.com\/membership\">WeWork member<\/a>, helped Happy Goon make an awesome Kickstarter video.<\/p>\n\n\n\n<h2  id=\"whats-the-inspiration\"class=\"wp-block-heading\"><strong>What\u2019s the inspiration?<\/strong><\/h2>\n\n\n\n<p>\u201cI wanted to create something that made people smile, and thought about what that could be,\u201d Hughes says. \u201cEveryone loves receiving posts, and it\u2019s great to see the reactions on people&#8217;s faces when they get a great card.\u201d<\/p>\n\n\n\n<p>Especially when the card seems to come to life. A recent card shows a young girl with a heart-shaped balloon. Look at the card through the Happy Goon app and she seems to be carried aloft.<\/p>\n\n\n\n<p>\u201cThe way we interact with the world has changed a great deal since the advent of the greeting card, so I focused on making the cards more dynamic, fun, and interactive,\u201d he adds.<\/p>\n\n\n\n<h2  id=\"how-will-it-change-the-world\"class=\"wp-block-heading\"><strong>How will it change the world?<\/strong><\/h2>\n\n\n\n<p>\u201cI really hope Happy Goon helps people see beyond the divide of physical and digital experiences,\u201d Hughes says. \u201cThey can be used in the same space, and when they are, I hope they make the world a better place, one smile at a time.\u201d<\/p>\n\n\n\n<p>Photo: Lauren Kallen<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Happy Goon is all about \u201cupdating greeting cards for the digital age,\u201d explains CEO Colin Hughes. The company takes the old-fashioned greeting card, the kind that you might get from your mother, and gives them a high-tech spin. \u201cWhen used together with our mobile app, our physical greeting cards appear to come to life,\u201d the [&hellip;]<\/p>\n","protected":false},"author":917,"featured_media":34766,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[43903,43911],"tags":[],"class_list":["post-20821","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-community-stories","category-member-spotlight"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v22.4 (Yoast SEO v25.3.1) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Crowdfunding: Happy Goon brings greeting cards to life<\/title>\n<meta name=\"description\" content=\"Happy Goon, which uses enhanced reality to bring greeting cards to life, launched a new Kickstarter campaign on April 14.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.wework.com\/ideas\/community-stories\/member-spotlight\/crowdfunding-happy-goon-brings-greeting-cards-life\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Crowdfunding: Happy Goon brings greeting cards to life\" \/>\n<meta property=\"og:description\" content=\"Happy Goon, which uses enhanced reality to bring greeting cards to life, launched a new Kickstarter campaign on April 14.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.wework.com\/ideas\/community-stories\/member-spotlight\/crowdfunding-happy-goon-brings-greeting-cards-life\" \/>\n<meta property=\"og:site_name\" content=\"Ideas\" \/>\n<meta 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