{"id":20637,"date":"2016-04-11T16:00:50","date_gmt":"2016-04-11T20:00:50","guid":{"rendered":"https:\/\/www.wework.com\/creator\/?p=20637"},"modified":"2020-04-03T18:06:27","modified_gmt":"2020-04-03T22:06:27","slug":"game-changers-jemma-functional-handbags-get-makeover","status":"publish","type":"post","link":"https:\/\/www.wework.com\/ideas\/community-stories\/member-spotlight\/game-changers-jemma-functional-handbags-get-makeover","title":{"rendered":"Game changers: At Jemma, functional handbags get a makeover"},"content":{"rendered":"\n<p><em>\u201cGame Changers\u201d is a series in which we introduce products and services making a dent in the startup world. <\/em><\/p>\n\n\n\n<p>Chances are, there are more than a few handbags taking up space in your closet. One or two are the practical ones you use all the time, while the others are fancier ones that come out only once a year for special occasions.<\/p>\n\n\n\n<p>Wouldn\u2019t it be nice if your everyday bag could do double-duty\u2014functional enough for work, stylish enough for the evening?<\/p>\n\n\n\n<p>Entrepreneur Joanna Lau recognized this problem, which is why she founded <a href=\"http:\/\/www.jemmabag.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">JEMMA<\/a>, located at New York\u2019s <a href=\"https:\/\/www.wework.com\/locations\/new-york-city\/park-south\" target=\"_blank\" rel=\"noopener noreferrer\">WeWork Park South<\/a>.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"400\" height=\"376\" src=\"https:\/\/www.wework.com\/ideas\/wp-content\/uploads\/sites\/4\/2019\/06\/Game-Changers-At-Jemma-Functional-Handbags-Get-a-Makeover2.jpg?resize=400%2C376\" alt=\"Game Changers- At Jemma, Functional Handbags Get a Makeover2\" class=\"wp-image-20641\"\/><\/figure><\/div>\n\n\n\n<p><strong style=\"line-height: 1.5;\">The product<\/strong><\/p>\n\n\n\n<p>JEMMA sells premium leather bags for career-focused women. These fashionable bags can be used for the office or a night out, and go well with any outfit.<\/p>\n\n\n\n<p><strong>The inspiration<\/strong><\/p>\n\n\n\n<p>\u201cWomen are wearing more hats today than they ever have before\u2014from college internships, to stay-at-home moms with a part-time business, to coffee shop bloggers\u2014and they need something that meets their active lifestyle,\u201d says Lau.<\/p>\n\n\n\n<p><strong>Why it\u2019s a game changer<\/strong><\/p>\n\n\n\n<p>\u201cThere are a lot of beautiful handbags available today, but fashion trumps function far too often,\u201d says Lau. \u201cJEMMA bags are trying to fix that by offering new bags that are the right color, quality, and look of professionalism that career women are striving for.\u201d<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"2048\" height=\"1492\" src=\"https:\/\/www.wework.com\/ideas\/wp-content\/uploads\/sites\/4\/2019\/06\/Game-Changers-At-Jemma-Functional-Handbags-Get-a-Makeover4.jpg?resize=2048%2C1492\" alt=\"Game Changers- At Jemma, Functional Handbags Get a Makeover4\" class=\"wp-image-20642\"\/><\/figure><\/div>\n\n\n\n<p>Photos: JEMMA<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u201cGame Changers\u201d is a series in which we introduce products and services making a dent in the startup world. Chances are, there are more than a few handbags taking up space in your closet. One or two are the practical ones you use all the time, while the others are fancier ones that come out [&hellip;]<\/p>\n","protected":false},"author":1498,"featured_media":34762,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[43903,43911],"tags":[],"class_list":["post-20637","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-community-stories","category-member-spotlight"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v22.4 (Yoast SEO v25.3.1) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Game changers: At Jemma, functional handbags get a makeover<\/title>\n<meta name=\"description\" content=\"Joanna Lau founded JEMMA so that your everyday bag could do double-duty\u2014be functional enough for work and stylish enough for the evening.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.wework.com\/ideas\/community-stories\/member-spotlight\/game-changers-jemma-functional-handbags-get-makeover\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Game changers: At Jemma, functional handbags get a makeover\" \/>\n<meta property=\"og:description\" content=\"Joanna Lau founded JEMMA so that your everyday bag could do double-duty\u2014be functional enough for work and stylish enough for the evening.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.wework.com\/ideas\/community-stories\/member-spotlight\/game-changers-jemma-functional-handbags-get-makeover\" \/>\n<meta property=\"og:site_name\" content=\"Ideas\" \/>\n<meta property=\"article:published_time\" content=\"2016-04-11T20:00:50+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2020-04-03T22:06:27+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.wework.com\/ideas\/wp-content\/uploads\/sites\/4\/2016\/04\/Game-Changers-At-Jemma-Functional-Handbags-Get-a-Makeover1.jpg?fit=2048%2C978\" \/>\n\t<meta property=\"og:image:width\" content=\"2048\" \/>\n\t<meta property=\"og:image:height\" content=\"978\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Kylie Ora Lobell\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Kylie Ora Lobell\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.wework.com\/ideas\/community-stories\/member-spotlight\/game-changers-jemma-functional-handbags-get-makeover#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.wework.com\/ideas\/community-stories\/member-spotlight\/game-changers-jemma-functional-handbags-get-makeover\"},\"author\":{\"name\":\"Kylie Ora Lobell\",\"@id\":\"https:\/\/www.wework.com\/ideas\/#\/schema\/person\/616a0cc1989d03f78e88c5e4e8b9679f\"},\"headline\":\"Game changers: At Jemma, functional handbags get a makeover\",\"datePublished\":\"2016-04-11T20:00:50+00:00\",\"dateModified\":\"2020-04-03T22:06:27+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.wework.com\/ideas\/community-stories\/member-spotlight\/game-changers-jemma-functional-handbags-get-makeover\"},\"wordCount\":232,\"publisher\":{\"@id\":\"https:\/\/www.wework.com\/ideas\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.wework.com\/ideas\/community-stories\/member-spotlight\/game-changers-jemma-functional-handbags-get-makeover#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.wework.com\/ideas\/wp-content\/uploads\/sites\/4\/2016\/04\/Game-Changers-At-Jemma-Functional-Handbags-Get-a-Makeover1.jpg?fit=2048%2C978\",\"articleSection\":[\"Community Stories\",\"Member Spotlight\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.wework.com\/ideas\/community-stories\/member-spotlight\/game-changers-jemma-functional-handbags-get-makeover\",\"url\":\"https:\/\/www.wework.com\/ideas\/community-stories\/member-spotlight\/game-changers-jemma-functional-handbags-get-makeover\",\"name\":\"Game changers: At Jemma, functional handbags get a makeover\",\"isPartOf\":{\"@id\":\"https:\/\/www.wework.com\/ideas\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.wework.com\/ideas\/community-stories\/member-spotlight\/game-changers-jemma-functional-handbags-get-makeover#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.wework.com\/ideas\/community-stories\/member-spotlight\/game-changers-jemma-functional-handbags-get-makeover#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.wework.com\/ideas\/wp-content\/uploads\/sites\/4\/2016\/04\/Game-Changers-At-Jemma-Functional-Handbags-Get-a-Makeover1.jpg?fit=2048%2C978\",\"datePublished\":\"2016-04-11T20:00:50+00:00\",\"dateModified\":\"2020-04-03T22:06:27+00:00\",\"description\":\"Joanna Lau founded JEMMA so that your everyday bag could do double-duty\u2014be functional enough for work and stylish enough for the evening.\",\"breadcrumb\":{\"@id\":\"https:\/\/www.wework.com\/ideas\/community-stories\/member-spotlight\/game-changers-jemma-functional-handbags-get-makeover#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.wework.com\/ideas\/community-stories\/member-spotlight\/game-changers-jemma-functional-handbags-get-makeover\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.wework.com\/ideas\/community-stories\/member-spotlight\/game-changers-jemma-functional-handbags-get-makeover#primaryimage\",\"url\":\"https:\/\/www.wework.com\/ideas\/wp-content\/uploads\/sites\/4\/2016\/04\/Game-Changers-At-Jemma-Functional-Handbags-Get-a-Makeover1.jpg?fit=2048%2C978\",\"contentUrl\":\"https:\/\/www.wework.com\/ideas\/wp-content\/uploads\/sites\/4\/2016\/04\/Game-Changers-At-Jemma-Functional-Handbags-Get-a-Makeover1.jpg?fit=2048%2C978\",\"width\":2048,\"height\":978},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.wework.com\/ideas\/community-stories\/member-spotlight\/game-changers-jemma-functional-handbags-get-makeover#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"\/ideas\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Community Stories\",\"item\":\"\/ideas\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Member Spotlight\",\"item\":\"\/ideas\"},{\"@type\":\"ListItem\",\"position\":4,\"name\":\"Game changers: At Jemma, functional handbags get a makeover\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.wework.com\/ideas\/#website\",\"url\":\"https:\/\/www.wework.com\/ideas\/\",\"name\":\"Ideas\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\/\/www.wework.com\/ideas\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.wework.com\/ideas\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.wework.com\/ideas\/#organization\",\"name\":\"WeWork\",\"url\":\"https:\/\/www.wework.com\/ideas\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.wework.com\/ideas\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.wework.com\/ideas\/wp-content\/uploads\/sites\/4\/2019\/04\/welogo_black_55x55.jpg?fit=55%2C55\",\"contentUrl\":\"https:\/\/www.wework.com\/ideas\/wp-content\/uploads\/sites\/4\/2019\/04\/welogo_black_55x55.jpg?fit=55%2C55\",\"width\":55,\"height\":55,\"caption\":\"WeWork\"},\"image\":{\"@id\":\"https:\/\/www.wework.com\/ideas\/#\/schema\/logo\/image\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.wework.com\/ideas\/#\/schema\/person\/616a0cc1989d03f78e88c5e4e8b9679f\",\"name\":\"Kylie Ora Lobell\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.wework.com\/ideas\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/98202f5b00ad6ed5b5fc6e57086c90655171aedfa90d5561643b96e8be726a69?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/98202f5b00ad6ed5b5fc6e57086c90655171aedfa90d5561643b96e8be726a69?s=96&d=mm&r=g\",\"caption\":\"Kylie Ora Lobell\"},\"url\":\"https:\/\/www.wework.com\/ideas\/author\/kylie-jane-wakefield\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Game changers: At Jemma, functional handbags get a makeover","description":"Joanna Lau founded JEMMA so that your everyday bag could do double-duty\u2014be functional enough for work and stylish enough for the evening.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.wework.com\/ideas\/community-stories\/member-spotlight\/game-changers-jemma-functional-handbags-get-makeover","og_locale":"en_US","og_type":"article","og_title":"Game changers: At Jemma, functional handbags get a makeover","og_description":"Joanna Lau founded JEMMA so that your everyday bag could do double-duty\u2014be functional enough for work and stylish enough for the evening.","og_url":"https:\/\/www.wework.com\/ideas\/community-stories\/member-spotlight\/game-changers-jemma-functional-handbags-get-makeover","og_site_name":"Ideas","article_published_time":"2016-04-11T20:00:50+00:00","article_modified_time":"2020-04-03T22:06:27+00:00","og_image":[{"width":2048,"height":978,"url":"https:\/\/www.wework.com\/ideas\/wp-content\/uploads\/sites\/4\/2016\/04\/Game-Changers-At-Jemma-Functional-Handbags-Get-a-Makeover1.jpg?fit=2048%2C978","type":"image\/jpeg"}],"author":"Kylie Ora Lobell","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Kylie Ora Lobell","Est. reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.wework.com\/ideas\/community-stories\/member-spotlight\/game-changers-jemma-functional-handbags-get-makeover#article","isPartOf":{"@id":"https:\/\/www.wework.com\/ideas\/community-stories\/member-spotlight\/game-changers-jemma-functional-handbags-get-makeover"},"author":{"name":"Kylie Ora Lobell","@id":"https:\/\/www.wework.com\/ideas\/#\/schema\/person\/616a0cc1989d03f78e88c5e4e8b9679f"},"headline":"Game changers: At Jemma, functional handbags get a makeover","datePublished":"2016-04-11T20:00:50+00:00","dateModified":"2020-04-03T22:06:27+00:00","mainEntityOfPage":{"@id":"https:\/\/www.wework.com\/ideas\/community-stories\/member-spotlight\/game-changers-jemma-functional-handbags-get-makeover"},"wordCount":232,"publisher":{"@id":"https:\/\/www.wework.com\/ideas\/#organization"},"image":{"@id":"https:\/\/www.wework.com\/ideas\/community-stories\/member-spotlight\/game-changers-jemma-functional-handbags-get-makeover#primaryimage"},"thumbnailUrl":"https:\/\/www.wework.com\/ideas\/wp-content\/uploads\/sites\/4\/2016\/04\/Game-Changers-At-Jemma-Functional-Handbags-Get-a-Makeover1.jpg?fit=2048%2C978","articleSection":["Community Stories","Member Spotlight"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/www.wework.com\/ideas\/community-stories\/member-spotlight\/game-changers-jemma-functional-handbags-get-makeover","url":"https:\/\/www.wework.com\/ideas\/community-stories\/member-spotlight\/game-changers-jemma-functional-handbags-get-makeover","name":"Game changers: At Jemma, functional handbags get a makeover","isPartOf":{"@id":"https:\/\/www.wework.com\/ideas\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.wework.com\/ideas\/community-stories\/member-spotlight\/game-changers-jemma-functional-handbags-get-makeover#primaryimage"},"image":{"@id":"https:\/\/www.wework.com\/ideas\/community-stories\/member-spotlight\/game-changers-jemma-functional-handbags-get-makeover#primaryimage"},"thumbnailUrl":"https:\/\/www.wework.com\/ideas\/wp-content\/uploads\/sites\/4\/2016\/04\/Game-Changers-At-Jemma-Functional-Handbags-Get-a-Makeover1.jpg?fit=2048%2C978","datePublished":"2016-04-11T20:00:50+00:00","dateModified":"2020-04-03T22:06:27+00:00","description":"Joanna Lau founded JEMMA so that your everyday bag could do double-duty\u2014be functional enough for work and stylish enough for the evening.","breadcrumb":{"@id":"https:\/\/www.wework.com\/ideas\/community-stories\/member-spotlight\/game-changers-jemma-functional-handbags-get-makeover#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.wework.com\/ideas\/community-stories\/member-spotlight\/game-changers-jemma-functional-handbags-get-makeover"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.wework.com\/ideas\/community-stories\/member-spotlight\/game-changers-jemma-functional-handbags-get-makeover#primaryimage","url":"https:\/\/www.wework.com\/ideas\/wp-content\/uploads\/sites\/4\/2016\/04\/Game-Changers-At-Jemma-Functional-Handbags-Get-a-Makeover1.jpg?fit=2048%2C978","contentUrl":"https:\/\/www.wework.com\/ideas\/wp-content\/uploads\/sites\/4\/2016\/04\/Game-Changers-At-Jemma-Functional-Handbags-Get-a-Makeover1.jpg?fit=2048%2C978","width":2048,"height":978},{"@type":"BreadcrumbList","@id":"https:\/\/www.wework.com\/ideas\/community-stories\/member-spotlight\/game-changers-jemma-functional-handbags-get-makeover#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"\/ideas"},{"@type":"ListItem","position":2,"name":"Community Stories","item":"\/ideas"},{"@type":"ListItem","position":3,"name":"Member Spotlight","item":"\/ideas"},{"@type":"ListItem","position":4,"name":"Game changers: At Jemma, functional handbags get a makeover"}]},{"@type":"WebSite","@id":"https:\/\/www.wework.com\/ideas\/#website","url":"https:\/\/www.wework.com\/ideas\/","name":"Ideas","description":"","publisher":{"@id":"https:\/\/www.wework.com\/ideas\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.wework.com\/ideas\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.wework.com\/ideas\/#organization","name":"WeWork","url":"https:\/\/www.wework.com\/ideas\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.wework.com\/ideas\/#\/schema\/logo\/image\/","url":"https:\/\/www.wework.com\/ideas\/wp-content\/uploads\/sites\/4\/2019\/04\/welogo_black_55x55.jpg?fit=55%2C55","contentUrl":"https:\/\/www.wework.com\/ideas\/wp-content\/uploads\/sites\/4\/2019\/04\/welogo_black_55x55.jpg?fit=55%2C55","width":55,"height":55,"caption":"WeWork"},"image":{"@id":"https:\/\/www.wework.com\/ideas\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/www.wework.com\/ideas\/#\/schema\/person\/616a0cc1989d03f78e88c5e4e8b9679f","name":"Kylie Ora Lobell","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.wework.com\/ideas\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/98202f5b00ad6ed5b5fc6e57086c90655171aedfa90d5561643b96e8be726a69?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/98202f5b00ad6ed5b5fc6e57086c90655171aedfa90d5561643b96e8be726a69?s=96&d=mm&r=g","caption":"Kylie Ora Lobell"},"url":"https:\/\/www.wework.com\/ideas\/author\/kylie-jane-wakefield"}]}},"jetpack_featured_media_url":"https:\/\/www.wework.com\/ideas\/wp-content\/uploads\/sites\/4\/2016\/04\/Game-Changers-At-Jemma-Functional-Handbags-Get-a-Makeover1.jpg?fit=2048%2C978","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/www.wework.com\/ideas\/wp-json\/wp\/v2\/posts\/20637","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.wework.com\/ideas\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.wework.com\/ideas\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.wework.com\/ideas\/wp-json\/wp\/v2\/users\/1498"}],"replies":[{"embeddable":true,"href":"https:\/\/www.wework.com\/ideas\/wp-json\/wp\/v2\/comments?post=20637"}],"version-history":[{"count":4,"href":"https:\/\/www.wework.com\/ideas\/wp-json\/wp\/v2\/posts\/20637\/revisions"}],"predecessor-version":[{"id":65804,"href":"https:\/\/www.wework.com\/ideas\/wp-json\/wp\/v2\/posts\/20637\/revisions\/65804"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.wework.com\/ideas\/wp-json\/wp\/v2\/media\/34762"}],"wp:attachment":[{"href":"https:\/\/www.wework.com\/ideas\/wp-json\/wp\/v2\/media?parent=20637"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.wework.com\/ideas\/wp-json\/wp\/v2\/categories?post=20637"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.wework.com\/ideas\/wp-json\/wp\/v2\/tags?post=20637"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}