{"id":20496,"date":"2016-03-29T18:30:33","date_gmt":"2016-03-29T22:30:33","guid":{"rendered":"https:\/\/www.wework.com\/creator\/?p=20496"},"modified":"2020-04-03T18:06:32","modified_gmt":"2020-04-03T22:06:32","slug":"young-moms-picture-perfect-business-idea","status":"publish","type":"post","link":"https:\/\/www.wework.com\/ideas\/community-stories\/member-spotlight\/young-moms-picture-perfect-business-idea","title":{"rendered":"At Photofaire, young moms picture the perfect business idea"},"content":{"rendered":"\n<p>It seemed like an easy problem to solve, but Chao Zhang couldn\u2019t seem to find the right person to take family portraits. Turns out her business school classmate Kinny Mu was having the exact same trouble.<\/p>\n\n\n\n<p>A light bulb went off, and a little over a year ago the two women joined forces to launch <a href=\"https:\/\/www.photofaire.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">Photofaire<\/a>, a website designed to make professional photography more accessible.<\/p>\n\n\n\n<p>What makes their idea different? Photofaire lets you shop for photographers based on price and availability, saving you money and time. Choose the right photographer and you can make a booking on the spot.<\/p>\n\n\n\n<p>Zhang recalls how she started Photofaire as a side project while working full-time in the credit card marketing department of Citigroup. But she&nbsp;soon realized her heart wasn\u2019t in financial services.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img decoding=\"async\" src=\"\/ideas\/wp-content\/uploads\/sites\/4\/2016\/03\/Young-Moms-Picture-the-Perfect-Business-Idea2-1-400x571.jpg\" alt=\"Young Moms Picture the Perfect Business Idea2\" class=\"wp-image-20504\"\/><\/figure><\/div>\n\n\n\n<p>\u201cI wanted to fully commit, make the jump,\u201d she says of transitioning to focusing on Photofaire.<\/p>\n\n\n\n<p>Launching a startup is far from picture perfect. So what was the hardest part for Zhang?<\/p>\n\n\n\n<p>\u201cGetting out of your comfort zone and reaching out to people,\u201d she admits. \u201cI was standing in the mall and cold-calling. But that\u2019s how you start.\u201d<\/p>\n\n\n\n<p>Zhang says that having a business partner who also has a young family contributes to the company\u2019s success. \u201cWe don\u2019t work in the same place,\u201d she says, which helps her and Mu maintain their personal relationship.<\/p>\n\n\n\n<p>Though Photofaire is currently based in Princeton, New Jersey, Zhang commutes to <a href=\"https:\/\/www.wework.com\/locations\/new-york-city\/fulton-center\" target=\"_blank\" rel=\"noopener noreferrer\">WeWork&nbsp;Fulton Center<\/a>&nbsp;two to three days a week. It helps her stay plugged into the startup community.<\/p>\n\n\n\n<p>\u201cEven just sitting with other entrepreneurs, you feel more motivated,\u201d Zhang says.<\/p>\n\n\n\n<p>It\u2019s the value of professional photography that keeps Zhang and Mu motivated.<\/p>\n\n\n\n<p>\u201cThe more I get to know these photographers, the more I want to advocate for them,\u201d she explains. \u201cThey have artist eyes that average consumers don\u2019t have.\u201d<\/p>\n\n\n\n<p>The greatest part? Helping a variety of people\u2014from customers wanting to capture important memories and events to photographers making a living on their art.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"\/ideas\/wp-content\/uploads\/sites\/4\/2016\/03\/Young-Moms-Picture-the-Perfect-Business-Idea3-800x571.jpg\" alt=\"Young Moms Picture the Perfect Business Idea3\" class=\"wp-image-20506\"\/><\/figure>\n\n\n\n<p>Photos: <a href=\"http:\/\/www.katelyn-perry.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">Katelyn Perry<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>It seemed like an easy problem to solve, but Chao Zhang couldn\u2019t seem to find the right person to take family portraits. Turns out her business school classmate Kinny Mu was having the exact same trouble. A light bulb went off, and a little over a year ago the two women joined forces to launch [&hellip;]<\/p>\n","protected":false},"author":1198,"featured_media":20502,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[43903,43911],"tags":[],"class_list":["post-20496","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-community-stories","category-member-spotlight"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v22.4 (Yoast SEO v25.3.1) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>At Photofaire, young moms picture the perfect business idea<\/title>\n<meta name=\"description\" content=\"The business school friends joined forces to launch Photofaire, a website designed to make professional photography more accessible.\" \/>\n<meta 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