{"id":20361,"date":"2016-03-21T16:31:17","date_gmt":"2016-03-21T20:31:17","guid":{"rendered":"https:\/\/www.wework.com\/creator\/?p=20361"},"modified":"2020-03-30T19:26:40","modified_gmt":"2020-03-30T23:26:40","slug":"one-fashion-designers-quest-create-feel-good-summer-line","status":"publish","type":"post","link":"https:\/\/www.wework.com\/ideas\/community-stories\/member-spotlight\/one-fashion-designers-quest-create-feel-good-summer-line","title":{"rendered":"Designer\u2019s quest to create feel-good summer fashions"},"content":{"rendered":"\n<p>When Maddy Sasso launched <a href=\"http:\/\/blog.pinklyperfect.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">Pinkly Perfect<\/a>, a summer-loving lifestyle blog, it wasn\u2019t just because she adored the beach. The strategic blog was a way to build an audience for her upcoming fashion line targeted at helping teenage girls feel comfortable in their own skin.<\/p>\n\n\n\n<p>Pinkly Perfect\u2019s contributors are all young women in high school\u2014the same high school that Sasso attended in Pennsylvania\u2014and their unique voices have helped shape Sasso\u2019s fashion line.<\/p>\n\n\n\n<p>\u201cWhen you find something you really love to wear, everything changes,\u201d Sasso says. \u201cThe way you walk is different, and it makes your whole day. Right now, girls don\u2019t have many options for cool things to wear that aren\u2019t inappropriate. I want them to embrace the age that they are\u2014this youthful age that is both magical and fun.\u201d<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"\/ideas\/wp-content\/uploads\/sites\/4\/2016\/03\/One-Fashion-Designer\u2019s-Quest-to-Create-a-Feel-Good-Summer-Line2-800x571.jpg\" alt=\"One Fashion Designer\u2019s Quest to Create a Feel-Good Summer Line2\" class=\"wp-image-20378\"\/><\/figure>\n\n\n\n<p>For Sasso, a love of summer and beach town pride are&nbsp;part of her identity. She grew up outside of Philadelphia, but every summer for as long as she can remember was spent at Avalon Beach on the Jersey Shore. As a natural creative, she designed her eighth grade graduation dress, and by her senior year in high school, she knew she wanted a career in fashion. By her early twenties, she was working as a fashion designer in New York City.<\/p>\n\n\n\n<p>While the design experience was incredible, Sasso still felt unfulfilled. Instead of idling in limbo, she enrolled in evening and weekend business classes at the Fashion Institute of Technology. It was in one of these classes that the idea for Pinkly Perfect came to her. The epiphany? If she combined her love for summer with her experience in fashion, she could cater to these young women that she felt the market was overlooking: girls still trying to find themselves. These are the young women looking for cool style on a budget.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"\/ideas\/wp-content\/uploads\/sites\/4\/2016\/03\/One-Fashion-Designer\u2019s-Quest-to-Create-a-Feel-Good-Summer-Line3-800x571.jpg\" alt=\"One Fashion Designer\u2019s Quest to Create a Feel-Good Summer Line3\" class=\"wp-image-20379\"\/><\/figure>\n\n\n\n<p>Sasso began to devote more and more time to her passion project. She went from working full-time in fashion, where her evenings and weekends were devoted to Pinkly Perfect, to working full-time on the blog and fashion line.&nbsp;This week, the <a href=\"https:\/\/www.wework.com\/locations\/new-york-city\/studio-square\" target=\"_blank\" rel=\"noopener noreferrer\">WeWork Studio Square<\/a> member&#8217;s&nbsp;<a href=\"http:\/\/www.pinklyperfect.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">new website<\/a> launched and will carry her entire line: everything young women need for the picture-perfect beach getaway.<\/p>\n\n\n\n<p>Sasso is a role model, not just for young women, but for anyone considering taking the plunge into the world of entrepreneurship.<\/p>\n\n\n\n<p>\u201cObviously you should get industry experience and continue learning, but don\u2019t wait for something to happen,\u201d she advises. \u201cChallenge yourself.\u201d<\/p>\n\n\n\n<p>Photos: <a href=\"http:\/\/www.laurenkallen.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">Lauren Kallen<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>When Maddy Sasso launched Pinkly Perfect, a summer-loving lifestyle blog, it wasn\u2019t just because she adored the beach. The strategic blog was a way to build an audience for her upcoming fashion line targeted at helping teenage girls feel comfortable in their own skin. Pinkly Perfect\u2019s contributors are all young women in high school\u2014the same [&hellip;]<\/p>\n","protected":false},"author":1540,"featured_media":20377,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[43903,43911],"tags":[],"class_list":["post-20361","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-community-stories","category-member-spotlight"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v22.4 (Yoast SEO v25.3.1) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Designer\u2019s quest to create feel-good summer fashions<\/title>\n<meta name=\"description\" content=\"Pinkly Perfect, a summer-loving lifestyle blog, helps teenage girls feel comfortable in their own skin.\" \/>\n<meta name=\"robots\" content=\"index, follow, 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