{"id":20270,"date":"2016-03-15T16:17:34","date_gmt":"2016-03-15T20:17:34","guid":{"rendered":"https:\/\/www.wework.com\/creator\/?p=20270"},"modified":"2020-03-30T19:26:43","modified_gmt":"2020-03-30T23:26:43","slug":"a-personal-breathalyzer-thats-smaller-than-your-chapstick","status":"publish","type":"post","link":"https:\/\/www.wework.com\/ideas\/community-stories\/member-spotlight\/a-personal-breathalyzer-thats-smaller-than-your-chapstick","title":{"rendered":"A personal breathalyzer that\u2019s smaller than your chapstick"},"content":{"rendered":"\n<p>Shaun Masavage says that an episode of the reality series <em>Shark Tank<\/em> gave him his light-bulb moment.<\/p>\n\n\n\n<p>\u201cSomeone was pitching a Breathometer, but not going about it the right way,\u201d he recalls.<\/p>\n\n\n\n<p>Masavage wasn\u2019t seeing what he know people would be looking for: a lower price and a convenient size and shape.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img decoding=\"async\" src=\"\/ideas\/wp-content\/uploads\/sites\/4\/2016\/03\/A-Personal-Breathalyzer-That\u2019s-Smaller-Than-Your-Chapstick2-400x571.jpg\" alt=\"A Personal Breathalyzer That\u2019s Smaller Than Your Chapstick2\" class=\"wp-image-20274\"\/><\/figure><\/div>\n\n\n\n<p>\u201cI looked at a Chapstick one day,\u201d he says, \u201cand knew that\u2019s what it needed to be.\u201d<\/p>\n\n\n\n<p>When the <a href=\"http:\/\/www.getdrinkmate.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">DrinkMate<\/a> breathalyzer app materialized, its final form was indeed smaller than a tube of lip balm.<\/p>\n\n\n\n<p>So Masavage began his journey as a solopreneur. In 2014, his small idea materialized with a <em>big<\/em> crowdfunding campaign for an app. With more than 1,000 backers, the campaign was fully funded and made the Android app development and launch possible.<\/p>\n\n\n\n<p>But as soon as the Android app went to market, Masavage realized he didn\u2019t have a full product. Without iPhone, he didn\u2019t have anything. This led him to a month in China designing on the fly.<\/p>\n\n\n\n<p>The hardest part? \u201cThere\u2019s no one to guide you on the Apple approval process,\u201d says Masavage. \u201cApple themselves had to override their third party labs because they were wrong.\u201d<\/p>\n\n\n\n<p>From production to Apple approval to the FDA holding shipment, \u201cNothing could have possibly gone worse,\u201d Masavage admits. But had he embarked on Android and iOS at the same time, he would have failed. \u201cThe iPhone is a lot more complicated. I never would\u2019ve been able to make these decisions if I started there.\u201d<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img decoding=\"async\" src=\"\/ideas\/wp-content\/uploads\/sites\/4\/2016\/03\/A-Personal-Breathalyzer-That\u2019s-Smaller-Than-Your-Chapstick3-400x571.jpg\" alt=\"A Personal Breathalyzer That\u2019s Smaller Than Your Chapstick3\" class=\"wp-image-20275\"\/><\/figure><\/div>\n\n\n\n<p>After a smooth iOS app launch in February, DrinkMate is officially accessible. And at $30, DrinkMate is the least expensive option in breathalyzer tech. With similar-type products at much higher price points, Masavage doesn\u2019t see any direct competitors.<\/p>\n\n\n\n<p>DrinkMate is spreading across the world, with more than 50 percent of purchases coming from international customers from 65 countries. It appears to be most popular among the post-college crowd, ages 25 through 35, who are working and want to make more responsible decisions about their drinking.<\/p>\n\n\n\n<p>The <a href=\"https:\/\/www.wework.com\/locations\/washington-d-c\/dupont-circle?gclid=Cj0KEQjw5Z63BRCLqqLtpc6dk7gBEiQA0OuhsNn0UAldbXfVxckFaEnCQnvnKeTvnWV7C3JdANTUAW8aAte98P8HAQ\" target=\"_blank\" rel=\"noopener noreferrer\">WeWork Dupont Circle<\/a>&nbsp;member has a clear vision for his future, and it\u2019s even bigger than DrinkMate. After all, this is the first of many products from his company Edge Tech Labs.<\/p>\n\n\n\n<p>\u201cI want to create a hardware development company with multiple product lines that link to your smartphone,\u201d he says.<\/p>\n\n\n\n<p>His only hint: The next product might not be related to drinking at all.<\/p>\n\n\n\n<p>Photos: <a href=\"http:\/\/fkwhite.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">Foster K. White<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Shaun Masavage says that an episode of the reality series Shark Tank gave him his light-bulb moment. \u201cSomeone was pitching a Breathometer, but not going about it the right way,\u201d he recalls. Masavage wasn\u2019t seeing what he know people would be looking for: a lower price and a convenient size and shape. \u201cI looked at [&hellip;]<\/p>\n","protected":false},"author":1198,"featured_media":20272,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[43903,43911],"tags":[],"class_list":["post-20270","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-community-stories","category-member-spotlight"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v22.4 (Yoast SEO v25.3.1) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>A personal breathalyzer that\u2019s smaller than your chapstick<\/title>\n<meta name=\"description\" content=\"Smaller than a tube of lip balm, DrinkMate is also the least expensive option in breathalyzer tech.\" 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