{"id":19948,"date":"2016-03-02T17:37:39","date_gmt":"2016-03-02T22:37:39","guid":{"rendered":"https:\/\/www.wework.com\/creator\/?p=19945"},"modified":"2020-04-03T18:06:34","modified_gmt":"2020-04-03T22:06:34","slug":"convenience-store-snack-gets-a-modern-makeover","status":"publish","type":"post","link":"https:\/\/www.wework.com\/ideas\/community-stories\/member-spotlight\/convenience-store-snack-gets-a-modern-makeover","title":{"rendered":"Convenience store snack gets a modern makeover"},"content":{"rendered":"\n<p>Blair Swiler wasn\u2019t looking to start a company. He was working at a golf course in Naples, Florida, sharing some of his homemade beef jerky with one of his fellow caddies.<\/p>\n\n\n\n<p>His buddy Dennis Riedel knew that this smoked meat was head and shoulders above anything else on the market. So they went into business together, keeping things as simple as possible by packaging the product in plastic bags and slapping homemade stickers on it. Their market was mostly golf courses\u2014700 of them, to be exact. (Turns out that golfers love jerky. Who knew?)<\/p>\n\n\n\n<p>That was back in 2009. Fast forward to 2014, when an investor loved the \u201csteak in a bag,\u201d but wondered why it wasn\u2019t available off the golf course. It is now: since 2015, <a href=\"https:\/\/www.chefscutrealjerky.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">Chef\u2019s Cut Real Jerky<\/a> has transformed itself into a national brand.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img loading=\"lazy\" decoding=\"async\" width=\"400\" height=\"534\" src=\"\/ideas\/wp-content\/uploads\/sites\/4\/2016\/03\/Convenience-Store-Snack-Gets-a-Modern-Makeover2.jpg\" alt=\"Sarah Anne Ward\" class=\"wp-image-19965\"\/><\/figure><\/div>\n\n\n\n<p>The process hasn\u2019t been without challenges, says CEO Bart Silvestro. Updating the packaging to make it more retail-friendly was the first step. Getting it into grocery stores and other mainstream establishments was next.<\/p>\n\n\n\n<p>But perhaps the biggest hurdle has been convincing people that Chef\u2019s Cut has nothing to do with the salty strips of meat found in convenience stores. Today\u2019s jerky has been rebranded as a healthy snack, high in protein, low in fat, and completely gluten-free.<\/p>\n\n\n\n<p>\u201cThis is a hand-crafted product,\u201d says Silvestro, a note of pride in his voice. \u201cWe use top round sirloin that\u2019s hand cut, hand trimmed, and then marinated for up to 24 hours before it\u2019s slow cooked. Nobody does it like we do.\u201d<\/p>\n\n\n\n<p>Finding food manufacturers who were able to follow Swiler\u2019s original recipe was also difficult. After a nationwide search, they were able to locate two: one in Bay City, Michigan, the other in Idaho Falls, Idaho.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"\/ideas\/wp-content\/uploads\/sites\/4\/2016\/03\/Convenience-Store-Snack-Gets-a-Modern-Makeover3-800x571.jpg\" alt=\"Convenience Store Snack Gets a Modern Makeover3\" class=\"wp-image-19967\"\/><\/figure>\n\n\n\n<p>Making the product so far from many of the major markets \u201cdefinitely does increase the shipping costs,\u201d says Silvestro.<\/p>\n\n\n\n<p>\u201cBut it\u2019s worth the extra cost to make sure that customers will be happy with the project,\u201d he says.<\/p>\n\n\n\n<p>Chef\u2019s Cut is angling for a big piece of the snack meat industry, which accounts for about $2.7 billion in annual sales in this country alone. That means expanding the product line. Along with turkey and chicken versions of its product, Chef\u2019s Cut is also adding three new flavors of bacon jerky: cool applewood, sweet maple, and spicy Sriracha.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img loading=\"lazy\" decoding=\"async\" width=\"400\" height=\"534\" src=\"\/ideas\/wp-content\/uploads\/sites\/4\/2016\/03\/Convenience-Store-Snack-Gets-a-Modern-Makeover4.jpg\" alt=\"Convenience Store Snack Gets a Modern Makeover4\" class=\"wp-image-19968\"\/><\/figure><\/div>\n\n\n\n<p>It also means hitting the road to publicize the product line. Swiler, still in charge of the company\u2019s research and development, heads out to trade shows to show off tasty flavors like chipotle cracked pepper.<\/p>\n\n\n\n<p>In the meantime, the company\u2019s headquarters in New York City\u2019s <a href=\"https:\/\/www.wework.com\/locations\/new-york-city\/park-south\" target=\"_blank\" rel=\"noopener noreferrer\">WeWork Park South<\/a> continues to expand. It now needs three offices to accommodate its 15 full-time employees.<\/p>\n\n\n\n<p>\u201cWe definitely can use the space,\u201d says Silvestro. \u201cWe\u2019re growing by leaps and bounds.\u201d<\/p>\n\n\n\n<p>Photos: <a href=\"http:\/\/www.katelyn-perry.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">Katelyn Perry<\/a>, Chef&#8217;s Cut Real Jerky<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Blair Swiler wasn\u2019t looking to start a company. He was working at a golf course in Naples, Florida, sharing some of his homemade beef jerky with one of his fellow caddies. His buddy Dennis Riedel knew that this smoked meat was head and shoulders above anything else on the market. So they went into business [&hellip;]<\/p>\n","protected":false},"author":895,"featured_media":19962,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[43903,43911],"tags":[],"class_list":["post-19948","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-community-stories","category-member-spotlight"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v22.4 (Yoast SEO v25.3.1) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Convenience store snack gets a modern makeover<\/title>\n<meta name=\"description\" content=\"While sharing some of his homemade beef jerky with a co-worker, Blair Swiler accidentally started a business: Chef&#039;s Cut Real Jerky.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, 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