{"id":19652,"date":"2016-02-22T00:00:17","date_gmt":"2016-02-22T05:00:17","guid":{"rendered":"https:\/\/www.wework.com\/creator\/?p=19652"},"modified":"2020-04-03T18:06:36","modified_gmt":"2020-04-03T22:06:36","slug":"celebrity-stylist-jen-atkins-new-line-is-a-breath-of-fresh-hair","status":"publish","type":"post","link":"https:\/\/www.wework.com\/ideas\/community-stories\/member-spotlight\/celebrity-stylist-jen-atkins-new-line-is-a-breath-of-fresh-hair","title":{"rendered":"Celebrity stylist Jen Atkin\u2019s new line is a ‘breath of fresh hair’"},"content":{"rendered":"\n

Although Jen Atkin is known for the list of trendsetting celebrities that consider her their must-have hairstylist\u2014Jennifer Lopez, Sof\u00eda Vergara, Jessica Alba, Katy Perry, and just about every Kardashian in the book\u2014that\u2019s just part of what she does.<\/p>\n\n\n\n

The Los Angeles transplant is also a serial entrepreneur, having struck out on her own at a point in her career when most stylists would have been happy to have a spot in a prominent salon. Then she started the website Mane Addicts<\/a> as a hobby, but it quickly became an obsession for women who want to copy Atkin\u2019s signature style: the effortless look that lets them go from the gym to dinner with friends to a night of clubbing with a minimum of fuss.<\/p>\n\n\n\n

Now the WeWork Fine Arts<\/a> member has moved on to the next big thing: her own hair care line called Ouai<\/a>. It\u2019s an affordable line for women on the go, just like her high-profile clients who can afford to go to a stylist but want to \u201cfeel like they can do this on their own.\u201d<\/p>\n\n\n\n

Developed over the past few years, the line is expected to make a splash. Industry experts say it will make $7 million to $9 million in sales in its first year.<\/p>\n\n\n\n

We talked with Atkin about how she got into the business, who has helped her along the way, and which women are her style icons.<\/p>\n\n\n\n

\"Jen<\/figure><\/div>\n\n\n\n

Your parents wanted you to go to business school. How long did it take them to realize that hair was really your calling?<\/strong><\/p>\n\n\n\n

They\u2019re still hoping I\u2019ll go to business school.<\/p>\n\n\n\n

You\u2019re known for all the celebrities that consider you their go-to stylist.  Did you follow celebrities when you were young?<\/strong><\/p>\n\n\n\n

Growing up Mormon in Utah, I definitely idolized some celebrities when I was young. I was obsessed with Gwen Stefani (still am!) and when I got to work with her for the cover of Vogue<\/em>, all my teenage dreams had come true. I also was fascinated with pop culture and beauty as a child. I loved the supermodels of the \u201990s, and Paula Abdul!<\/p>\n\n\n\n

I heard Dave Matthews helped you get your start. How was that?<\/strong><\/p>\n\n\n\n

I was living in Salt Lake City and got to meet Dave Matthews on a movie set. He told me and my best friend that if I wanted to really do hair, I should move to L.A. or New York. He talked us in to leaving and moving to L.A. to pursue our dreams. I owe it all to him!<\/p>\n\n\n\n

One of your first jobs was going on tour with Madonna. Was that intimidating?<\/strong><\/p>\n\n\n\n

It was intimidating because it was so early on in my career and it was a lot<\/em> of hard work. There were 10-plus dancers and I was responsible for all of their hair, and had to do it fast<\/em>. It was a lot of fun, but we were literally working 12 hours a day, every day, then flying at night. It was like hair boot camp. It was pretty incredible seeing the world for the first time at 26.<\/p>\n\n\n\n

You struck out on your own very early in your career. Was it hard to make that decision?<\/strong><\/p>\n\n\n\n

It wasn\u2019t something I ever really thought about or made a big decision to do. I was working at the Chris McMillan Salon as a stylist and was going to pursue a traditional salon stylist career, but after my clients were taking me on location and having me do shoots, my schedule outside of the salon became busier and busier. I used to call the Wall Group\u2014my agency\u2014every month to get them to sign me until finally someone returned my call and I met my agent, Dana, who has been by my side for nine years. It was really a natural progression for me.<\/p>\n\n\n\n

Tell us what it was like creating your own line of hair products. Did you have a certain type of customer in mind?<\/strong><\/p>\n\n\n\n

I know the Ouai girl. She works hard and wants to have fun. She is grounded, effortless, smart, and cool.<\/p>\n\n\n\n

Creating my own line has been a dream. I\u2019ve worked endlessly for the past two years to create something that I believe in and that is authentic to who I am. With a major lack of cool and curated products in the marketplace, I\u2019ve struggled finding a hair care brand that my friends or I could relate to.<\/p>\n\n\n\n

I saw a lack of supplements used in hair care, so that was important for me to include.  I also wanted to create an easy-to-navigate website, app, and especially a subscription model. Hair care is a necessity in life, and I want it to now be easily accessible. It was important for me to engage my customer in a unique digital experience.<\/p>\n\n\n\n

With Ouai, I wanted to create a \u201cbreath of fresh hair\u201d\u2014a line for real life, for real women. Luxury products that are simple, affordable, and classic in a world full of loud noise.<\/p>\n\n\n\n

Did you stick to your original vision for the new line, or did it change at all along the way? <\/strong><\/p>\n\n\n\n

I was lucky enough to partner with investors who understood my vision and encouraged me to go with it. Fortunately, little changed, and I had a clear goal in mind. I am constantly listening to my followers and my fellow stylists\u2019 comments and feedback, so I feel like I have my finger on the pulse.<\/p>\n\n\n\n

You\u2019ve often said women can buy the cheap drugstore shampoo. What\u2019s the one product that they shouldn\u2019t skimp on?<\/strong><\/p>\n\n\n\n

Conditioner. If you want moisture in your hair, the right hair mask is key, and the cheap ones just won\u2019t have the ingredients to get the job done.<\/p>\n","protected":false},"excerpt":{"rendered":"

Although Jen Atkin is known for the list of trendsetting celebrities that consider her their must-have hairstylist\u2014Jennifer Lopez, Sof\u00eda Vergara, Jessica Alba, Katy Perry, and just about every Kardashian in the book\u2014that\u2019s just part of what she does. The Los Angeles transplant is also a serial entrepreneur, having struck out on her own at a […]<\/p>\n","protected":false},"author":895,"featured_media":34721,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[43903,43911],"tags":[],"class_list":["post-19652","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-community-stories","category-member-spotlight"],"acf":[],"yoast_head":"\nCelebrity stylist Jen Atkin\u2019s new line is a 'breath of fresh hair'<\/title>\n<meta name=\"description\" content=\"Hollywood's go-to stylist has moved on to the next big thing: launching her own hair care line called Ouai.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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