{"id":19612,"date":"2016-02-18T19:12:59","date_gmt":"2016-02-19T00:12:59","guid":{"rendered":"https:\/\/www.wework.com\/creator\/?p=19612"},"modified":"2020-03-30T19:26:53","modified_gmt":"2020-03-30T23:26:53","slug":"author-adam-grant-on-loving-harry-potter-and-why-procrastination-is-great","status":"publish","type":"post","link":"https:\/\/www.wework.com\/ideas\/professional-development\/author-adam-grant-on-loving-harry-potter-and-why-procrastination-is-great","title":{"rendered":"Author Adam Grant on loving Harry Potter and why procrastination is great"},"content":{"rendered":"\n

I was lucky enough to get to speak with Adam Grant, the New York Times<\/em> best-selling author and professor at the Wharton School of the University of Pennsylvania. His previous book, Give and Take<\/em>, helped highlight the power of generosity as an amplifier for success. In his just-released book Originals<\/em><\/a>, Grant shares what he’s gleaned from researching some of the world’s most original companies, individuals, and iconoclasts over the years.<\/p>\n\n\n\n

\"Adam<\/a><\/figure><\/div>\n\n\n\n

In this book, you talk quite a bit about examples of notable or successful originals. Who are some of your personal favorite originals and why?<\/strong><\/p>\n\n\n\n

I think the most influential original of our time is J.K. Rowling. One, she\u2019s sold more books than other series in history except maybe the Bible\u2014not bad! Two, there\u2019s evidence that you can predict a country\u2019s innovation rates by looking at whether popular children\u2019s stories 20 to 40 years earlier emphasized original accomplishments. When creativity becomes important in a culture, it tends to weave itself into children\u2019s literature. Some of the major tech pioneers of our time drew their early inspiration from reading Madeleine L’Engle, Tolkien, and Ender\u2019s Game<\/em>, and I think Harry Potter<\/em> is this generation\u2019s version of that.<\/p>\n\n\n\n

One of the interesting ideas you explore in the book is that first movers don\u2019t necessarily have the best advantage. I\u2019d never heard of Kozmo, an unsuccessful predecessor to Netflix that got millions in funding but failed.<\/strong><\/p>\n\n\n\n

I mentioned Kozmo largely because I was a user of them when I was in college; it was a really big deal. They basically promised one-hour delivery of anything<\/em>. Like Amazon Prime Now, except they had bike runners, and they didn\u2019t have any kind of reasonable logistics operation; they way overstretched. It was kind of crazy. I remember going to their site and ordering videos, and they showed up\u2026 and it didn\u2019t last very long.<\/p>\n\n\n\n

There were lots of case studies that didn\u2019t make it into the book. On the myth of the first-mover advantage, Facebook at minimum was third, behind Myspace and Friendster. Google was a different generation of search engines, far behind AltaVista, Yahoo!, and Ask Jeeves\u2014they were operating for years<\/em> before Google came along. You look at those cases, and you see that it\u2019s easier to improve on somebody else\u2019s idea than to build a whole new market from scratch.<\/p>\n\n\n\n

You use not only business examples, but also historical examples in your book (which I found fascinating). I had no idea that the schism in the suffragette movement was so severe, nor how the alliances between the temperance movement and the suffragette movement really helped to drive the right to vote forward, or how Dr. Martin Luther King\u2019s extensive public speaking experience on the subject of civil rights helped to fuel his success as an original (despite his procrastination in terms of waiting to write the iconic \u201cI Have a Dream\u201d speech until 10 PM the night before). What other historical moments would you love to explore further?<\/strong><\/p>\n\n\n\n

That was amazing. You just summarized two chapters in a few sentences. What else would I like to explore further? One thing I\u2019d love to learn more about is Einstein\u2019s early history with music. His mom enrolled him in violin lessons when he was five, and she had this dream that they would do duets together, and he HATED playing the violin. He seemed to dislike anything that had to do with authority. It almost seems like his mom was the first \u201ctiger mom\u201d\u2014you will <\/em>practice the violin\u2014and he played diligently, but he hated it. He ended up quitting in his teenage years, and on his own discovered Mozart\u2019s sonatas, and fell in love with them. And it was that\u2014not his mother pushing him\u2014that piqued his interest in music, and he said later that his theory of relativity was a musical thought, and he would have never revolutionized physics had it not been for his background in music. It would be fun to learn more about the ways that art can make us better scientists\u2014which are fascinating.<\/p>\n\n\n\n

You bring up in your book that three common cultural templates are professional, star, and commitment types of businesses. Why do you feel the commitment template is the most successful, yet also the most potentially difficult to grow and build on?<\/strong><\/p>\n\n\n\n

This is from a study of Silicon Valley founders, and what blueprints they had in mind for their cultures. The commitment culture is basically about saying \u201cLook, we\u2019re not going to hire people on the basis of their skills (professional culture), or their potential (star culture); we\u2019ll focus primarily on their values.\u201d That means putting culture fit first. If you\u2019re a startup, that\u2019s useful in the beginning, because it helps you attract and motivate people who are really willing to go above and beyond. They have a tremendous sense of passion for the mission; they feel a lot of belongingness. Startups that hire on culture fit are less likely to fail and more likely to go public. But after that, they grow at much slower rates.<\/p>\n\n\n\n

They tend to end up with a lot of groupthink. When you hire on culture fit, you end up bringing in a lot of people who think the same way that you do. The risk is that you don\u2019t have enough cognitive diversity. You have more trouble changing and adapting to a dynamic world. Of course, that\u2019s not inevitable. If you make diversity of thought one of your core values, and create a safe space for people to voice dissenting opinions, you can avoid that trap.<\/p>\n\n\n\n

Procrastination is traditionally a dirty word, but you make some convincing claims as to why it helps fuel the success of originals. Can you share some more thoughts on the subject and why you enjoyed learning about it so much?<\/strong><\/p>\n\n\n\n

I was intrigued to discover so many great originals were procrastinators, from Leonardo da Vinci to Dr. Martin Luther King, Jr. This went very much against my own tendencies, as someone who\u2019s usually a \u201cpre<\/em>crastinator\u201d\u2014I like to do things before their due date and jump into tasks early. I used to take pride in that! But after working on research with a student, Jihae Shin, it became very clear that delaying the start or finish of a task can actually open us up to more original ideas! So I taught myself to procrastinate. It was really fun. I take it back\u2014it was agonizing<\/em>. The result of it was fun, the process was not.<\/p>\n\n\n\n

I loved the story about how the most creative fashion collections came from houses whose directors had the greatest experience abroad. How can members of the WeWork community learn from this example?<\/strong><\/p>\n\n\n\n

It was working<\/em> abroad, not traveling abroad, that predicted originality. And it was also working in countries very different from your own. So it\u2019s not that helpful if you\u2019re working in New York to go and hang out in New Jersey. You might try to figure out which WeWork locations have norms and customs most different than yours and then start to collaborate with the people in that place, so you can learn from how they think. Even something as simple as exchanging feedback with them can gain access to their ways of working.<\/p>\n\n\n\n

As someone who\u2019s had the opportunity to create a lot of work\u2014thousands of interviews, many of which people did not necessarily notice, but some of which they did\u2014I could really relate to your anecdotes describing that quantity is the most predictable path to quality. To generate a handful of masterworks, Mozart composed more than 600 pieces, Beethoven produced 650 works in his lifetime, and Bach over a thousand.<\/strong><\/p>\n\n\n\n

For most people, the problem is not idea generation; it\u2019s idea selection. Lots of people have original ideas, but they don\u2019t know which ones to pursue. We\u2019re surprisingly bad at judging our own ideas, because it\u2019s too easy to fall in love with our own creations. Getting better at idea evaluation is something I\u2019d love to see people do, and one way to do that is through getting feedback from two groups of people. One is fellow creators, because peers are very good judges of original ideas: they have a little bit of distance from your ideas and they are creatively involved, so they see more potential than middle managers do.<\/p>\n\n\n\n

The other group is disagreeable people. Most of us, when we have a new idea, we take it to the nicest, friendliest, most agreeable people we know\u2014we expect them to be supportive. And they will cheerlead in that conversation. But because they are also people who want to get along and maintain harmony, they are reluctant to rock the boat. That discourages them from standing up for us. Disagreeable people give us much more useful feedback\u2014they will tear our idea apart to help us. And if we can persuade them, they will be our most vocal advocates, and they will run through walls for us, because that\u2019s how they operate.<\/p>\n\n\n\n

Would you consider yourself to be an original?<\/strong><\/p>\n\n\n\n

I don\u2019t think it\u2019s my place to judge. But I can tell you that I\u2019ve become more original over time. I used to conform a lot more than I do now, and I\u2019ve become much more comfortable championing new ideas even when they\u2019re unpopular.<\/p>\n\n\n\n

Photo: Sam Ubinas<\/p>\n","protected":false},"excerpt":{"rendered":"

I was lucky enough to get to speak with Adam Grant, the New York Times best-selling author and professor at the Wharton School of the University of Pennsylvania. His previous book, Give and Take, helped highlight the power of generosity as an amplifier for success. In his just-released book Originals, Grant shares what he’s gleaned from […]<\/p>\n","protected":false},"author":918,"featured_media":19615,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[43902],"tags":[],"class_list":["post-19612","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-professional-development"],"acf":[],"yoast_head":"\nAuthor Adam Grant on loving Harry Potter and why procrastination is great<\/title>\n<meta name=\"description\" content=\"In "Originals," Adam Grant discusses some of the world's most original companies, individuals, and iconoclasts.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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