{"id":19563,"date":"2016-02-16T13:45:48","date_gmt":"2016-02-16T18:45:48","guid":{"rendered":"https:\/\/www.wework.com\/creator\/?p=19563"},"modified":"2020-03-30T19:26:53","modified_gmt":"2020-03-30T23:26:53","slug":"5-cheap-and-easy-marketing-tips-for-your-startup","status":"publish","type":"post","link":"https:\/\/www.wework.com\/ideas\/professional-development\/5-cheap-and-easy-marketing-tips-for-your-startup","title":{"rendered":"Five cheap and easy marketing tips for your startup"},"content":{"rendered":"\n

In the world of startups, every dollar counts\u2014making the most of limited funds is a challenge almost every founder will face. Marketing budgets are typically one of the first things to go, but without building your brand there’ll be no business to run.<\/p>\n\n\n\n

With that in mind, here are some simple ways to keep your marketing efforts alive without breaking the bank.<\/p>\n\n\n\n

1. Network\u2014but do it strategically<\/strong><\/h2>\n\n\n\n

Leverage your network, because it\u2019s one of your most valuable assets. Your inner circle is a valuable and trusted source for help and moral support, but most of them don\u2019t need to hear the daily \u201cplay by-play\u201d of your progress. Be considerate with your outreach and save those valuable \u201casks\u201d for when they\u2019re really needed. Spend time looking at your network and map out who you might need and when. Then create an outreach strategy that will give you the maximum amount of goodwill with the minimum \u201cfavor fatigue.\u201d<\/p>\n\n\n\n

2. Leverage your adorers<\/strong><\/h2>\n\n\n\n

You\u2019ve built relationships with customers that love what you\u2019re doing\u2014use this to your advantage. If treated properly, they can be your biggest brand champions and your most efficient customer acquisition channel. Word of mouth is both free and effective. Your customers are probably talking about your company anyways, so direct the chatter in a way that benefits your bottom line. And rewarding customers who talk about your product can be simple and inexpensive.<\/p>\n\n\n\n

3. Build a strong team<\/strong><\/h2>\n\n\n\n

You\u2019ve already got a free resource right in your own office. Employees can be fantastic brand advocates, both inside the office and out. True employee ambassadors are created when they feel that they have a stake in the product. Make time for your team to provide input, and respond to what you hear. When employees share a sense of ownership in the company, they\u2019re more likely to play an active role in promoting it authentically, which can be more valuable than a 30 second primetime TV spot.<\/p>\n\n\n\n

4. Forge smart partnerships<\/strong><\/h2>\n\n\n\n

Partnering with like-minded companies has benefits far beyond access to new customers. Working closely with other businesses provides insight into customer acquisition channels, marketing ideas, and execution strategies. Learn what you can and repeat it with your own marketing programs.<\/p>\n\n\n\n

5. Do what you do flawlessly<\/strong><\/h2>\n\n\n\n

Cutting corners can be tempting. We occasionally hear \u201cit\u2019s just not a priority,\u201d as an excuse for poor execution. If it\u2019s worth doing, it\u2019s worth doing well. First impressions happen early, and you only get one. Shortcuts and lazy mistakes aren\u2019t worth the price you\u2019ll pay in how customers evaluate your brand.<\/p>\n","protected":false},"excerpt":{"rendered":"

In the world of startups, every dollar counts\u2014making the most of limited funds is a challenge almost every founder will face. Marketing budgets are typically one of the first things to go, but without building your brand there’ll be no business to run. With that in mind, here are some simple ways to keep your […]<\/p>\n","protected":false},"author":1532,"featured_media":34712,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[43902],"tags":[],"class_list":["post-19563","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-professional-development"],"acf":[],"yoast_head":"\nFive cheap and easy marketing tips for your startup<\/title>\n<meta name=\"description\" content=\"Making the most of limited funds is a challenge almost every founder will face. Here's how to get the word out without breaking the bank.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.wework.com\/ideas\/professional-development\/5-cheap-and-easy-marketing-tips-for-your-startup\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Five cheap and easy marketing tips for your startup\" \/>\n<meta property=\"og:description\" content=\"Making the most of limited funds is a challenge almost every founder will face. Here's how to get the word out without breaking the bank.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.wework.com\/ideas\/professional-development\/5-cheap-and-easy-marketing-tips-for-your-startup\" \/>\n<meta property=\"og:site_name\" content=\"Ideas\" \/>\n<meta property=\"article:published_time\" content=\"2016-02-16T18:45:48+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2020-03-30T23:26:53+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.wework.com\/ideas\/wp-content\/uploads\/sites\/4\/2016\/02\/5-Quick-and-Easy-Marketing-Tips-For-Your-Startup.jpg?resize=1440,810\" \/>\n\t<meta property=\"og:image:width\" content=\"1440\" \/>\n\t<meta property=\"og:image:height\" content=\"810\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.wework.com\/ideas\/professional-development\/5-cheap-and-easy-marketing-tips-for-your-startup#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.wework.com\/ideas\/professional-development\/5-cheap-and-easy-marketing-tips-for-your-startup\"},\"author\":{\"name\":\"\",\"@id\":\"\"},\"headline\":\"Five cheap and easy marketing tips for your startup\",\"datePublished\":\"2016-02-16T18:45:48+00:00\",\"dateModified\":\"2020-03-30T23:26:53+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.wework.com\/ideas\/professional-development\/5-cheap-and-easy-marketing-tips-for-your-startup\"},\"wordCount\":446,\"publisher\":{\"@id\":\"https:\/\/www.wework.com\/ideas\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.wework.com\/ideas\/professional-development\/5-cheap-and-easy-marketing-tips-for-your-startup#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.wework.com\/ideas\/wp-content\/uploads\/sites\/4\/2016\/02\/5-Quick-and-Easy-Marketing-Tips-For-Your-Startup.jpg?fit=3107%2C2071\",\"articleSection\":[\"Professional Development\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.wework.com\/ideas\/professional-development\/5-cheap-and-easy-marketing-tips-for-your-startup\",\"url\":\"https:\/\/www.wework.com\/ideas\/professional-development\/5-cheap-and-easy-marketing-tips-for-your-startup\",\"name\":\"Five cheap and easy marketing tips for your startup\",\"isPartOf\":{\"@id\":\"https:\/\/www.wework.com\/ideas\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.wework.com\/ideas\/professional-development\/5-cheap-and-easy-marketing-tips-for-your-startup#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.wework.com\/ideas\/professional-development\/5-cheap-and-easy-marketing-tips-for-your-startup#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.wework.com\/ideas\/wp-content\/uploads\/sites\/4\/2016\/02\/5-Quick-and-Easy-Marketing-Tips-For-Your-Startup.jpg?fit=3107%2C2071\",\"datePublished\":\"2016-02-16T18:45:48+00:00\",\"dateModified\":\"2020-03-30T23:26:53+00:00\",\"description\":\"Making the most of limited funds is a challenge almost every founder will face. Here's how to get the word out without breaking the bank.\",\"breadcrumb\":{\"@id\":\"https:\/\/www.wework.com\/ideas\/professional-development\/5-cheap-and-easy-marketing-tips-for-your-startup#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.wework.com\/ideas\/professional-development\/5-cheap-and-easy-marketing-tips-for-your-startup\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.wework.com\/ideas\/professional-development\/5-cheap-and-easy-marketing-tips-for-your-startup#primaryimage\",\"url\":\"https:\/\/www.wework.com\/ideas\/wp-content\/uploads\/sites\/4\/2016\/02\/5-Quick-and-Easy-Marketing-Tips-For-Your-Startup.jpg?fit=3107%2C2071\",\"contentUrl\":\"https:\/\/www.wework.com\/ideas\/wp-content\/uploads\/sites\/4\/2016\/02\/5-Quick-and-Easy-Marketing-Tips-For-Your-Startup.jpg?fit=3107%2C2071\",\"width\":3107,\"height\":2071},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.wework.com\/ideas\/professional-development\/5-cheap-and-easy-marketing-tips-for-your-startup#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"\/ideas\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Professional Development\",\"item\":\"\/ideas\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Five cheap and easy marketing tips for your startup\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.wework.com\/ideas\/#website\",\"url\":\"https:\/\/www.wework.com\/ideas\/\",\"name\":\"Ideas\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\/\/www.wework.com\/ideas\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.wework.com\/ideas\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.wework.com\/ideas\/#organization\",\"name\":\"WeWork\",\"url\":\"https:\/\/www.wework.com\/ideas\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.wework.com\/ideas\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.wework.com\/ideas\/wp-content\/uploads\/sites\/4\/2019\/04\/welogo_black_55x55.jpg?fit=55%2C55\",\"contentUrl\":\"https:\/\/www.wework.com\/ideas\/wp-content\/uploads\/sites\/4\/2019\/04\/welogo_black_55x55.jpg?fit=55%2C55\",\"width\":55,\"height\":55,\"caption\":\"WeWork\"},\"image\":{\"@id\":\"https:\/\/www.wework.com\/ideas\/#\/schema\/logo\/image\/\"}},{\"@type\":\"Person\",\"@id\":\"\",\"url\":\"https:\/\/www.wework.com\/ideas\/author\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Five cheap and easy marketing tips for your startup","description":"Making the most of limited funds is a challenge almost every founder will face. Here's how to get the word out without breaking the bank.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.wework.com\/ideas\/professional-development\/5-cheap-and-easy-marketing-tips-for-your-startup","og_locale":"en_US","og_type":"article","og_title":"Five cheap and easy marketing tips for your startup","og_description":"Making the most of limited funds is a challenge almost every founder will face. Here's how to get the word out without breaking the bank.","og_url":"https:\/\/www.wework.com\/ideas\/professional-development\/5-cheap-and-easy-marketing-tips-for-your-startup","og_site_name":"Ideas","article_published_time":"2016-02-16T18:45:48+00:00","article_modified_time":"2020-03-30T23:26:53+00:00","og_image":[{"width":1440,"height":810,"url":"https:\/\/www.wework.com\/ideas\/wp-content\/uploads\/sites\/4\/2016\/02\/5-Quick-and-Easy-Marketing-Tips-For-Your-Startup.jpg?resize=1440,810","type":"image\/jpeg"}],"twitter_card":"summary_large_image","twitter_misc":{"Written by":"","Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.wework.com\/ideas\/professional-development\/5-cheap-and-easy-marketing-tips-for-your-startup#article","isPartOf":{"@id":"https:\/\/www.wework.com\/ideas\/professional-development\/5-cheap-and-easy-marketing-tips-for-your-startup"},"author":{"name":"","@id":""},"headline":"Five cheap and easy marketing tips for your startup","datePublished":"2016-02-16T18:45:48+00:00","dateModified":"2020-03-30T23:26:53+00:00","mainEntityOfPage":{"@id":"https:\/\/www.wework.com\/ideas\/professional-development\/5-cheap-and-easy-marketing-tips-for-your-startup"},"wordCount":446,"publisher":{"@id":"https:\/\/www.wework.com\/ideas\/#organization"},"image":{"@id":"https:\/\/www.wework.com\/ideas\/professional-development\/5-cheap-and-easy-marketing-tips-for-your-startup#primaryimage"},"thumbnailUrl":"https:\/\/www.wework.com\/ideas\/wp-content\/uploads\/sites\/4\/2016\/02\/5-Quick-and-Easy-Marketing-Tips-For-Your-Startup.jpg?fit=3107%2C2071","articleSection":["Professional Development"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/www.wework.com\/ideas\/professional-development\/5-cheap-and-easy-marketing-tips-for-your-startup","url":"https:\/\/www.wework.com\/ideas\/professional-development\/5-cheap-and-easy-marketing-tips-for-your-startup","name":"Five cheap and easy marketing tips for your startup","isPartOf":{"@id":"https:\/\/www.wework.com\/ideas\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.wework.com\/ideas\/professional-development\/5-cheap-and-easy-marketing-tips-for-your-startup#primaryimage"},"image":{"@id":"https:\/\/www.wework.com\/ideas\/professional-development\/5-cheap-and-easy-marketing-tips-for-your-startup#primaryimage"},"thumbnailUrl":"https:\/\/www.wework.com\/ideas\/wp-content\/uploads\/sites\/4\/2016\/02\/5-Quick-and-Easy-Marketing-Tips-For-Your-Startup.jpg?fit=3107%2C2071","datePublished":"2016-02-16T18:45:48+00:00","dateModified":"2020-03-30T23:26:53+00:00","description":"Making the most of limited funds is a challenge almost every founder will face. Here's how to get the word out without breaking the bank.","breadcrumb":{"@id":"https:\/\/www.wework.com\/ideas\/professional-development\/5-cheap-and-easy-marketing-tips-for-your-startup#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.wework.com\/ideas\/professional-development\/5-cheap-and-easy-marketing-tips-for-your-startup"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.wework.com\/ideas\/professional-development\/5-cheap-and-easy-marketing-tips-for-your-startup#primaryimage","url":"https:\/\/www.wework.com\/ideas\/wp-content\/uploads\/sites\/4\/2016\/02\/5-Quick-and-Easy-Marketing-Tips-For-Your-Startup.jpg?fit=3107%2C2071","contentUrl":"https:\/\/www.wework.com\/ideas\/wp-content\/uploads\/sites\/4\/2016\/02\/5-Quick-and-Easy-Marketing-Tips-For-Your-Startup.jpg?fit=3107%2C2071","width":3107,"height":2071},{"@type":"BreadcrumbList","@id":"https:\/\/www.wework.com\/ideas\/professional-development\/5-cheap-and-easy-marketing-tips-for-your-startup#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"\/ideas"},{"@type":"ListItem","position":2,"name":"Professional Development","item":"\/ideas"},{"@type":"ListItem","position":3,"name":"Five cheap and easy marketing tips for your startup"}]},{"@type":"WebSite","@id":"https:\/\/www.wework.com\/ideas\/#website","url":"https:\/\/www.wework.com\/ideas\/","name":"Ideas","description":"","publisher":{"@id":"https:\/\/www.wework.com\/ideas\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.wework.com\/ideas\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.wework.com\/ideas\/#organization","name":"WeWork","url":"https:\/\/www.wework.com\/ideas\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.wework.com\/ideas\/#\/schema\/logo\/image\/","url":"https:\/\/www.wework.com\/ideas\/wp-content\/uploads\/sites\/4\/2019\/04\/welogo_black_55x55.jpg?fit=55%2C55","contentUrl":"https:\/\/www.wework.com\/ideas\/wp-content\/uploads\/sites\/4\/2019\/04\/welogo_black_55x55.jpg?fit=55%2C55","width":55,"height":55,"caption":"WeWork"},"image":{"@id":"https:\/\/www.wework.com\/ideas\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"","url":"https:\/\/www.wework.com\/ideas\/author"}]}},"jetpack_featured_media_url":"https:\/\/www.wework.com\/ideas\/wp-content\/uploads\/sites\/4\/2016\/02\/5-Quick-and-Easy-Marketing-Tips-For-Your-Startup.jpg?fit=3107%2C2071","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/www.wework.com\/ideas\/wp-json\/wp\/v2\/posts\/19563","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.wework.com\/ideas\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.wework.com\/ideas\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.wework.com\/ideas\/wp-json\/wp\/v2\/users\/1532"}],"replies":[{"embeddable":true,"href":"https:\/\/www.wework.com\/ideas\/wp-json\/wp\/v2\/comments?post=19563"}],"version-history":[{"count":4,"href":"https:\/\/www.wework.com\/ideas\/wp-json\/wp\/v2\/posts\/19563\/revisions"}],"predecessor-version":[{"id":65983,"href":"https:\/\/www.wework.com\/ideas\/wp-json\/wp\/v2\/posts\/19563\/revisions\/65983"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.wework.com\/ideas\/wp-json\/wp\/v2\/media\/34712"}],"wp:attachment":[{"href":"https:\/\/www.wework.com\/ideas\/wp-json\/wp\/v2\/media?parent=19563"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.wework.com\/ideas\/wp-json\/wp\/v2\/categories?post=19563"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.wework.com\/ideas\/wp-json\/wp\/v2\/tags?post=19563"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}