{"id":19546,"date":"2016-02-15T16:00:06","date_gmt":"2016-02-15T21:00:06","guid":{"rendered":"https:\/\/www.wework.com\/creator\/?p=19542"},"modified":"2020-04-03T18:06:36","modified_gmt":"2020-04-03T22:06:36","slug":"college-friends-make-inspiring-videos-because-life-needs-creativity","status":"publish","type":"post","link":"https:\/\/www.wework.com\/ideas\/community-stories\/member-spotlight\/college-friends-make-inspiring-videos-because-life-needs-creativity","title":{"rendered":"College friends make inspiring videos because &#8216;life needs creativity&#8217;"},"content":{"rendered":"\n<p>Two years before Eddie Nuvakhov and David Levy founded <a href=\"http:\/\/lncproductions.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">LNC Productions<\/a>, they were college buddies about to spend spring break in Jamaica.<\/p>\n\n\n\n<p>At the time, Levy had been given an open-ended film class assignment, so he decided to film a documentary about the trip\u2014and Nuvakhov quickly fell into the producer role. Their smirks are audible over the phone as they recount the story.<\/p>\n\n\n\n<p>\u201cWe were basically sophomores in college, but we started thinking back then, \u2018Wow, this video worked out well,\u2019\u201d Nuvakhov says. \u201cWe realized that we could be a great team, with my extrovert and crazy character as a producer and he\u2019s more of an artist, detail-oriented character. Our characters are so different, but together, it\u2019s a great match.\u201d<\/p>\n\n\n\n<p>After they graduated three years ago, they got together with two other Yeshiva University&nbsp;classmates, Gena Zhuravskiy and Anatoly Yusufov, now Creative Director and CTO respectively, and decided to give it a real shot. They founded LNC Productions (\u201clife needs creativity,\u201d Nuvakhov explains) in January 2013.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"\/ideas\/wp-content\/uploads\/sites\/4\/2016\/02\/College-Friends-Make-Inspiring-Videos-Because-\u2018Life-Needs-Creativity\u20192-800x571.jpg\" alt=\"College Friends Make Inspiring Videos Because \u2018Life Needs Creativity\u20192\" class=\"wp-image-19549\"\/><\/figure>\n\n\n\n<p>Nuvakhov is the CEO of the company, handling the business and large-scale production side of things. Levy is \u201cthe artist\u201d on the team, they both agree, handling the nitty-gritty creative side as the COO. It\u2019s also where he gets to apply his long-held love for the film world\u2014one of his first encounters with the industry, he recalls, was as an extra in <em>The Bourne Ultimatum.<\/em><\/p>\n\n\n\n<p>\u201cI think the world through a lens can be beautiful,\u201d Levy says, \u201cand you can see things that you wouldn\u2019t see otherwise.\u201d<\/p>\n\n\n\n<p>Since founding the company, the <a href=\"https:\/\/www.wework.com\/locations\/new-york-city\/fulton-center\" target=\"_blank\" rel=\"noopener noreferrer\">WeWork Fulton Center<\/a> members have grown their team to consist of five full-time employees besides themselves, plus a few freelancers and interns. And they\u2019ve worked on an impressive portfolio of projects, with clients ranging from <a href=\"https:\/\/vimeo.com\/126201053\" target=\"_blank\" rel=\"noopener noreferrer\">tech startups<\/a> to <a href=\"https:\/\/vimeo.com\/95628376\" target=\"_blank\" rel=\"noopener noreferrer\">nonprofits<\/a>.<\/p>\n\n\n\n<p>They\u2019re also official media partners with the Make-A-Wish Foundation, for which they recently produced <a href=\"https:\/\/vimeo.com\/136317415\" target=\"_blank\" rel=\"noopener noreferrer\">an inspiring video<\/a>&nbsp;chronicling a 16-year-old girl named Karissa\u2019s dream-come-true fashion shoot with model Karlie Kloss.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"\/ideas\/wp-content\/uploads\/sites\/4\/2016\/02\/College-Friends-Make-Inspiring-Videos-Because-\u2018Life-Needs-Creativity\u20193-800x571.jpg\" alt=\"College Friends Make Inspiring Videos Because \u2018Life Needs Creativity\u20193\" class=\"wp-image-19550\"\/><\/figure>\n\n\n\n<p>\u201cHaving our business, we have the capability to help, to contribute,\u201d Novakhov says. \u201cThe fact that we can film their experiences and share that story with the rest of the world\u2026I feel like we\u2019re able to contribute to society, and that\u2019s a good feeling.\u201d<\/p>\n\n\n\n<p>Before the big-name clients came, one challenge they faced in their early days was communication, since neither of them are American nor native English speakers. Levy is from Spain and Nuvakhov is Russian-Israeli.<\/p>\n\n\n\n<p>But they soon found that their clients appreciated the \u201cfresh perspective\u201d they brought, Levy says. Combine that with their business savvy\u2014Levy studied economics and arts in school and Nuvakhov was a business student\u2014and 2016 is shaping up to be the year they take the company to the next level. They\u2019re launching a video distribution service alongside production and working on marketing their own original content, including TV and film scripts, too.<\/p>\n\n\n\n<p>\u201cOur goal for 2016 is to produce as many videos as we can and get as many clients as possible,\u201d Nuvakhov says. \u201cWe don\u2019t do specific goals of money,\u201d he says, because rather than place limitations, it\u2019s more about taking it as far as they can go.<\/p>\n\n\n\n<p>Photos: <a href=\"http:\/\/frankmullaneyphotography.com\/Home.html\" target=\"_blank\" rel=\"noopener noreferrer\">Frank Mullaney<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Two years before Eddie Nuvakhov and David Levy founded LNC Productions, they were college buddies about to spend spring break in Jamaica. At the time, Levy had been given an open-ended film class assignment, so he decided to film a documentary about the trip\u2014and Nuvakhov quickly fell into the producer role. Their smirks are audible [&hellip;]<\/p>\n","protected":false},"author":1589,"featured_media":19548,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[43903,43911],"tags":[],"class_list":["post-19546","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-community-stories","category-member-spotlight"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v22.4 (Yoast SEO v25.3.1) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>College friends make inspiring videos because &#039;life needs creativity&#039;<\/title>\n<meta name=\"description\" content=\"A spring break in Jamaica led to LNC Productions. 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The company&#039;s diverse portfolio of video projects ranges from tech startups to nonprofits.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.wework.com\/ideas\/community-stories\/member-spotlight\/college-friends-make-inspiring-videos-because-life-needs-creativity\" \/>\n<meta property=\"og:site_name\" content=\"Ideas\" \/>\n<meta property=\"article:published_time\" content=\"2016-02-15T21:00:06+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2020-04-03T22:06:36+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.wework.com\/ideas\/wp-content\/uploads\/sites\/4\/2016\/02\/College-Friends-Make-Inspiring-Videos-Because-\u2018Life-Needs-Creativity\u20191.jpg?resize=1440,810\" \/>\n\t<meta property=\"og:image:width\" content=\"1440\" \/>\n\t<meta property=\"og:image:height\" content=\"810\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Kylie Kendall\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Kylie Kendall\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.wework.com\/ideas\/community-stories\/member-spotlight\/college-friends-make-inspiring-videos-because-life-needs-creativity#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.wework.com\/ideas\/community-stories\/member-spotlight\/college-friends-make-inspiring-videos-because-life-needs-creativity\"},\"author\":{\"name\":\"Kylie Kendall\",\"@id\":\"https:\/\/www.wework.com\/ideas\/#\/schema\/person\/2e1dd82e680e4cf303e877aa40046634\"},\"headline\":\"College friends make inspiring videos because &#8216;life needs creativity&#8217;\",\"datePublished\":\"2016-02-15T21:00:06+00:00\",\"dateModified\":\"2020-04-03T22:06:36+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.wework.com\/ideas\/community-stories\/member-spotlight\/college-friends-make-inspiring-videos-because-life-needs-creativity\"},\"wordCount\":550,\"publisher\":{\"@id\":\"https:\/\/www.wework.com\/ideas\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.wework.com\/ideas\/community-stories\/member-spotlight\/college-friends-make-inspiring-videos-because-life-needs-creativity#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.wework.com\/ideas\/wp-content\/uploads\/sites\/4\/2016\/02\/College-Friends-Make-Inspiring-Videos-Because-\u2018Life-Needs-Creativity\u20191.jpg?fit=3107%2C1620\",\"articleSection\":[\"Community Stories\",\"Member Spotlight\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.wework.com\/ideas\/community-stories\/member-spotlight\/college-friends-make-inspiring-videos-because-life-needs-creativity\",\"url\":\"https:\/\/www.wework.com\/ideas\/community-stories\/member-spotlight\/college-friends-make-inspiring-videos-because-life-needs-creativity\",\"name\":\"College friends make inspiring videos because 'life needs creativity'\",\"isPartOf\":{\"@id\":\"https:\/\/www.wework.com\/ideas\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.wework.com\/ideas\/community-stories\/member-spotlight\/college-friends-make-inspiring-videos-because-life-needs-creativity#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.wework.com\/ideas\/community-stories\/member-spotlight\/college-friends-make-inspiring-videos-because-life-needs-creativity#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.wework.com\/ideas\/wp-content\/uploads\/sites\/4\/2016\/02\/College-Friends-Make-Inspiring-Videos-Because-\u2018Life-Needs-Creativity\u20191.jpg?fit=3107%2C1620\",\"datePublished\":\"2016-02-15T21:00:06+00:00\",\"dateModified\":\"2020-04-03T22:06:36+00:00\",\"description\":\"A spring break in Jamaica led to LNC Productions. 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