So little, Guy and Ori say, that they have the potential to make a sizable, first-of-its-kind impact on the industry.<\/p>\n\n\n\n
By establishing relationships with landlords and rental properties, Loftey eliminates a renter\u2019s need to go through a broker. Instead, buildings pay Loftey a referral fee for bringing in clients. Part of that fee goes towards the company\u2019s operating costs, and the other part goes into renters\u2019 pockets in one of two ways.<\/p>\n\n\n\n
\u201cIf someone rents an apartment with us, they have the option of either getting their move paid for or a guaranteed rent reduction,\u201d says Ori, who comes from a finance background. \u201cWe\u2019ve partnered with a couple moving companies so [a renter\u2019s] things go from A to B for the price of \u2018on the house.\u2019\u201d<\/p>\n\n\n\n
Those who opt for a rent reduction can choose between getting a check upon move in or having their monthly rent lowered. Reductions start at $50 per month, guaranteeing all Loftey clients a minimum of $600 if they go with the up front option. Loftey\u2019s services are free for all would-be renters.<\/p>\n\n\n\n
As for all those fake listings on the web, the brothers have found a way to address that problem, too.<\/p>\n\n\n\nThe company\u2019s site features more than 10,000 vacant or soon-to-be vacant apartments, all of which are screened and authenticated by Loftey\u2019s five-person staff. And if a client comes to them with a legitimate listing found elsewhere, they will work with them to finalize the terms of the lease, offering the same rent reduction or free move benefits.<\/p>\n\n\n\n
\u201cAt any given time, we have between 30 and 50 clients,\u201d Guy says, adding that the only thing most of them have in common is a need for a new apartment. \u201cYou\u2019d think it\u2019s mainly 20 to 30-year-olds coming to us, but today our agent is going to meet with a couple in their 70s.\u201d<\/p>\n\n\n\n
Thus far, Loftey has done upwards of $500,000 in deals. With demand steadily increasing, Ori and Guy plan to add three staffers to their team by March.<\/p>\n\n\n\n
\u201c\u2018What\u2019s the catch?\u2019 is a question we field all the time,\u201d says Ori. \u201cThat kind of keeps us motivated; it affirms that we\u2019re on the right track.\u201d<\/p>\n\n\n\n
<\/p>\n","protected":false},"excerpt":{"rendered":"
The twins\u2019 agency offers a cost-effective alternative to deceptive real estate brokers<\/p>\n","protected":false},"author":1588,"featured_media":19457,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"template-single-archived.blade.php","format":"standard","meta":{"_acf_changed":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[43903,43911],"tags":[39218,39221],"class_list":["post-19449","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-community-stories","category-member-spotlight","tag-small-businesses","tag-entrepreneurs"],"acf":[],"yoast_head":"\n
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