{"id":19248,"date":"2016-02-02T15:45:59","date_gmt":"2016-02-02T20:45:59","guid":{"rendered":"https:\/\/www.wework.com\/creator\/?p=19248"},"modified":"2020-03-30T19:26:57","modified_gmt":"2020-03-30T23:26:57","slug":"from-real-estate-to-ranching-one-mans-journey-through-the-beef-biz","status":"publish","type":"post","link":"https:\/\/www.wework.com\/ideas\/community-stories\/member-spotlight\/from-real-estate-to-ranching-one-mans-journey-through-the-beef-biz","title":{"rendered":"From real estate to ranching: One man\u2019s journey through the beef biz"},"content":{"rendered":"\n<p>It\u2019s like the plot of a \u201890s comedy: a businessman buys a farm in the middle of nowhere as a real estate investment and unwittingly finds himself transformed into a full-time&nbsp;rancher&nbsp;and beef producer.<\/p>\n\n\n\n<p>But for Jeff Russell, member of <a href=\"https:\/\/www.wework.com\/locations\/denver\/union-station\" target=\"_blank\" rel=\"noopener noreferrer\">WeWork Union Station<\/a> in Denver, this is real life. Or something close to it.<\/p>\n\n\n\n<p>Russell is the owner of&nbsp;<a href=\"http:\/\/www.tetonwatersranch.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">Teton&nbsp;Waters&nbsp;Ranch<\/a>, a company that produces sausages, meatballs, chili, and jerkies from 100 percent grass-fed beef. Not only was he an early acolyte of the all-natural, hormone-free meat movement, but he is also an environmentalist. And it all started somewhat accidentally.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"\/ideas\/wp-content\/uploads\/sites\/4\/2016\/02\/From-Real-Estate-to-Ranching-One-Man\u2019s-Journey-Through-the-Beef-Biz3-800x571.jpg\" alt=\"From Real Estate to Ranching- One Man\u2019s Journey Through the Beef Biz3\" class=\"wp-image-19255\"\/><\/figure>\n\n\n\n<p>Russell was working for a company that invested in real estate when one of their deals involved buying an industrial farm in Eastern Idaho just outside Jackson Hole, Wyoming. The team realized that some of the land on the potato and dairy farm was not productive, so they decided to reintroduce native grasses to that area, a move that helps with natural&nbsp;water&nbsp;purification and counteracting the effects of climate change. On the advice of a fourth generation rancher&nbsp;named Dusty, they also bought some cattle to graze the area as a natural form of grassland management. The transformation was mind-boggling.<\/p>\n\n\n\n<p>\u201cOnce we started planting these grasses, we saw incredible return of the wildlife,\u201d Russell says. \u201cThere were small things like rabbits and voles and things that the farmers hadn\u2019t seen there in like 30 years. And they were amazed that these animals were coming back to the land in such a short period of time.\u201d<\/p>\n\n\n\n<p>As some of the budding&nbsp;ranch\u2019s cows reached the end of their time, they were slaughtered and the beef distributed to employees and chefs in the surrounding area. Surprisingly, the chefs started coming to Russell to buy more and more of the grass-fed, quality product. Russell began making sausages, chilis, and other food products with the cuts of meat the chefs didn\u2019t want.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"\/ideas\/wp-content\/uploads\/sites\/4\/2016\/02\/From-Real-Estate-to-Ranching-One-Man\u2019s-Journey-Through-the-Beef-Biz4-800x571.jpg\" alt=\"From Real Estate to Ranching- One Man\u2019s Journey Through the Beef Biz4\" class=\"wp-image-19256\"\/><\/figure>\n\n\n\n<p>After buying his partners out, Russell went all-in on the beef biz, although with one slight change: while he and his wife still own the&nbsp;ranch, they realized they were much better at selling meat than raising it, especially given the long, harsh winters of the Northwest.<\/p>\n\n\n\n<p>Now, most of the meat used for&nbsp;Teton&nbsp;Waters&nbsp;Ranch&nbsp;products, like their best-selling <a href=\"http:\/\/www.tetonwatersranch.com\/index.php\/full-product-list-not-for-sale\/uncured-jalape-o-cheddar-brat.html\" target=\"_blank\" rel=\"noopener noreferrer\">jalape\u00f1o cheddar brats<\/a>, is sourced from other&nbsp;ranches, but Russell and Dusty ensure that they only do business with people who maintain the tough standards they originally instituted on their own property\u2014grass-fed, no hormones, no antibiotics, and no feedlots.<\/p>\n\n\n\n<p>Seven years after starting out, they are finally on a roll. In December,&nbsp;Teton&nbsp;Waters&nbsp;Ranch&nbsp;closed another round of funding, which Russell is excited to use for more R&amp;D. (He says they have a list of 85 different foods they\u2019d like to try out, although they are \u201ckeep[ing] them under our hat.\u201d) And as the healthier food movement expands, Russell\u2019s business is as well. He has recently started working with bigger brand stores like Costco and Kroger.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"\/ideas\/wp-content\/uploads\/sites\/4\/2016\/02\/From-Real-Estate-to-Ranching-One-Man\u2019s-Journey-Through-the-Beef-Biz5-800x571.jpg\" alt=\"From Real Estate to Ranching- One Man\u2019s Journey Through the Beef Biz5\" class=\"wp-image-19257\"\/><\/figure>\n\n\n\n<p>\u201cI think we probably thought we were about a week away from going out of business maybe four or five different times,\u201d Russell says. \u201cIt feels like we\u2019re a little further from that now, which is great. It definitely feels like the timing has all kind of caught up with us. The consumers\u2019 awareness and demand for what we do, it all seems to be working out.\u201d<\/p>\n\n\n\n<p>Photos: <a href=\"http:\/\/www.joshualewinphotography.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">Joshua Lewin&nbsp;<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>It\u2019s like the plot of a \u201890s comedy: a businessman buys a farm in the middle of nowhere as a real estate investment and unwittingly finds himself transformed into a full-time&nbsp;rancher&nbsp;and beef producer. But for Jeff Russell, member of WeWork Union Station in Denver, this is real life. Or something close to it. Russell is [&hellip;]<\/p>\n","protected":false},"author":1575,"featured_media":34693,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[43903,43911],"tags":[],"class_list":["post-19248","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-community-stories","category-member-spotlight"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v22.4 (Yoast SEO v25.3.1) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>From real estate to ranching: One man\u2019s journey through the beef biz<\/title>\n<meta name=\"description\" content=\"Jeff Russell is the owner of Teton Waters Ranch, a company that produces sausages, meatballs, chili, and jerkies from 100 percent grass-fed beef.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, 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