{"id":19183,"date":"2016-01-29T17:51:50","date_gmt":"2016-01-29T22:51:50","guid":{"rendered":"https:\/\/www.wework.com\/creator\/?p=19183"},"modified":"2020-04-03T18:06:39","modified_gmt":"2020-04-03T22:06:39","slug":"women-owned-businesses-make-big-strides-in-atlanta","status":"publish","type":"post","link":"https:\/\/www.wework.com\/ideas\/professional-development\/women-owned-businesses-make-big-strides-in-atlanta","title":{"rendered":"Women-owned businesses make big strides\u00a0in Atlanta"},"content":{"rendered":"\n<p>When Atlanta\u2019s Julie Salisbury started her public relations firm in the late 1980s, she was one of the only female entrepreneurs in what was then a male-dominated field.<\/p>\n\n\n\n<p>Since then, says the founder of <a href=\"http:\/\/thebeecolony.com\/\">The Bee Colony<\/a>, things have changed rapidly in Atlanta. The number of women running their own media-related firms has steadily increased.<\/p>\n\n\n\n<p>Atlanta has a total of 202,900 women-owned firms, according to a <a href=\"http:\/\/www.womenable.com\/content\/userfiles\/Amex_OPEN_State_of_WOBs_2015_Executive_Report_finalsm.pdf\">report<\/a> published by American Express OPEN in 2015. That makes it the country\u2019s seventh largest metropolitan area in terms of female-run businesses.<\/p>\n\n\n\n<p>\u201cThere\u2019s a spirit of \u2018you can do this\u2019 among women entrepreneurs,\u201d Salisbury says. \u201cThere\u2019s a sense among the community that we\u2019re here to lift each other up.\u201d<\/p>\n\n\n\n<p>Take one of Salisbury\u2019s personal heroes, Sara Blakely. Four years ago the founder of the Atlanta-based company Spanx was named the <a href=\"http:\/\/www.businessinsider.com\/the-fabulous-life-of-spanx-billionaire-sara-blakely-2015-5\">youngest self-made female billionaire in the world<\/a>.<\/p>\n\n\n\n<p>\u201cI\u2019m looking forward to seeing how Sara Blakely\u2019s story will unfold,\u201d says Salisbury. \u201cShe started a foundation that\u2019s designed to channel her business success and give back to female entrepreneurs.\u201d<\/p>\n\n\n\n<p>Blakely has continued to give back to women. The Sara Blakely Foundation provides entrepreneurial grants and educational training to young women globally in places like South Africa.<\/p>\n\n\n\n<p>Opportunities for women starting their own businesses are popping up all over the place. Take Atlanta Mayor Kasim Reed\u2019s <a href=\"http:\/\/www.investatlanta.com\/wei\/\">Women\u2019s Entrepreneurship Initiative<\/a>, for example. The incubator program offers rent-free office space, among other perks, for a number of female entrepreneurs starting new companies.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><a href=\"https:\/\/www.wework.com\/ideas\/wp-content\/uploads\/sites\/4\/2019\/06\/Atlanta-Women-Owned-Businesses-3.jpg\"><img decoding=\"async\" src=\"\/ideas\/wp-content\/uploads\/sites\/4\/2016\/01\/Atlanta-Women-Owned-Businesses-3-800x532.jpg\" alt=\"Atlanta Women-Owned Businesses 3\" class=\"wp-image-19187\"\/><\/a><\/figure>\n\n\n\n<p>Funding opportunities for women entrepreneurs are increasing as well. One of the largest local organizations is the <a href=\"http:\/\/atlantawomen.org\/\">Atlanta Women\u2019s Foundation<\/a>. The foundation has invested more than $13 million in nonprofits that provide women of all ages with the resources to be self-sufficient.<\/p>\n\n\n\n<p>New on the scene is Valor Ventures. Backed by entrepreneur David Cummings, the firm is investing in female-led companies starting out in the consumer tech and health care tech industries. Valor is <a href=\"http:\/\/upstart.bizjournals.com\/money\/loot\/2015\/09\/05\/female-entrepreneurs-get-their-own-vc-fund.html?page=all\">expected to raise at least $20 million<\/a> this year.<\/p>\n\n\n\n<p>When it comes to providing training for women business owners in Atlanta, Bernie Dixon is your woman. Four years ago, she founded a women entrepreneurship program called <a href=\"http:\/\/angelatlanta.com\/education\/launchpad2x\/\">LaunchPad2X<\/a> (the name refers to the two X chromosomes women carry).<\/p>\n\n\n\n<p>&#8220;We focus on how a successful CEO can manage through some very difficult business situations,\u201d says Dixon.&nbsp;\u201cIn the end, that builds confidence in a big way.\u201d<\/p>\n\n\n\n<p>The impact of LaunchPad2X has been substantial. The 75 women-led companies that have graduated from the program have contributed more than $100 million to Atlanta\u2019s economy.<\/p>\n\n\n\n<p>Anna Ruth Williams, founder of tech PR firm <a href=\"https:\/\/arpr.co\/\">AR|PR<\/a>, enrolled in LaunchPad2X in 2013 because there were areas where she felt she needed more guidance. Since then, she&#8217;s continued to take&nbsp;LaunchPad2X &#8216;s monthly alumni courses&nbsp;because she doesn\u2019t want to be complacent about her level of knowledge of the startup world.<\/p>\n\n\n\n<p>Williams says now that AR|PR&nbsp;has proven itself by doubling its business year-over-year, she wants to take advantage of Atlanta&#8217;s strong corporate sector.<\/p>\n\n\n\n<p>&#8220;There&#8217;s an abundance of corporate innovation in the market that can enable my&nbsp;agency to move more upstream,&#8221; Williams says.<\/p>\n\n\n\n<p>There are plenty of other ways for women working in early-stage companies to connect. <a href=\"http:\/\/startupchicks.org\/\">Startup Chicks<\/a> helps women entrepreneurs, especially those in tech-related startups, to meet up with each other.<\/p>\n\n\n\n<p>Startup Chicks founder Jennifer Bonnett says that half of the women who attend the monthly meetings are minorities. The average age is 40, although the women she personally coaches tends to be in their late 20s to early 30s.<\/p>\n\n\n\n<p>\u201cThe main issue I see and still see with women entrepreneurs is that they\u2019re scared to get big,\u201d Bonnett says. \u201cOne woman had a very successful business approaching $1 million in revenue. But she had zero employees and she was doing everything herself.\u201d<\/p>\n\n\n\n<p>Bonnett says the woman thought, \u201cno one could do it the way she could.\u201d Her fears were confirmed, she assumed, when her search for a chief operating officer didn\u2019t go well.<\/p>\n\n\n\n<p>\u201cReally what happened was a bad hire,\u201d Bonnett says. \u201cI helped her put processes in place to prevent bad hires, and now she\u2019s got a $10 million business with seven employees.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"<p>When Atlanta\u2019s Julie Salisbury started her public relations firm in the late 1980s, she was one of the only female entrepreneurs in what was then a male-dominated field. Since then, says the founder of The Bee Colony, things have changed rapidly in Atlanta. The number of women running their own media-related firms has steadily increased. [&hellip;]<\/p>\n","protected":false},"author":917,"featured_media":34679,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[43902],"tags":[],"class_list":["post-19183","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-professional-development"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v22.4 (Yoast SEO v25.3.1) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Women-owned businesses make big strides\u00a0in Atlanta<\/title>\n<meta name=\"description\" content=\"Opportunities for women starting their own businesses are popping up all over the place in Atlanta.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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