{"id":19104,"date":"2016-01-26T17:49:11","date_gmt":"2016-01-26T22:49:11","guid":{"rendered":"https:\/\/www.wework.com\/creator\/?p=19104"},"modified":"2020-03-30T19:26:59","modified_gmt":"2020-03-30T23:26:59","slug":"life-in-color-will-make-you-the-canvas-of-the-party","status":"publish","type":"post","link":"https:\/\/www.wework.com\/ideas\/community-stories\/member-spotlight\/life-in-color-will-make-you-the-canvas-of-the-party","title":{"rendered":"Life in Color will make you \u2018the canvas of the party\u2019"},"content":{"rendered":"\n<p>Being the life of the party is cool. But nothing beats being \u201cthe canvas of the party,\u201d says Lukasz Tracz.<\/p>\n\n\n\n<p>He should know. He\u2019s the co-founder and chief marketing officer of the production company <a href=\"http:\/\/lifeincolor.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">Life in Color<\/a>, self-described as \u201cthe world\u2019s largest paint party.\u201d<\/p>\n\n\n\n<p>It all started back at Florida State University in 2006, when Tracz and his college buddies went to a fraternity and sorority social and witnessed something incredible: a crazy, messy paint party.<\/p>\n\n\n\n<p>The rest was colorful history.<\/p>\n\n\n\n<p>Originally from Poland, Tracz came to FSU to study marketing. However, when he didn\u2019t get into the advertising program, he decided to figure out the industry on his own. And we can\u2019t lie\u2014he\u2019s done a pretty good job at it.<\/p>\n\n\n\n<p>Does Dayglow ring a bell? Well, that\u2019s what Tracz\u2019s company used to call itself before they had to change it\u2014thanks to an Ohio company suing them for a similar name.<\/p>\n\n\n\n<p>\u201cIt was like having a kid,\u201d says Tracz, \u201cand then five years later, you\u2019re asked to change their name.\u201d<\/p>\n\n\n\n<p>Today, the <a rel=\"noopener noreferrer\" href=\"https:\/\/www.wework.com\/locations\/miami\/lincoln-road\" target=\"_blank\">WeWork Lincoln Road<\/a> member\u2019s production company goes by the name of Life in Color, holding over 200 concerts and paint parties per year, selling over 500,000 tickets. The shows take place all over the globe, showcasing world-renowned DJs, crazy contortionists, and of course, a colorful explosion of paint.<\/p>\n\n\n\n<figure class=\"wp-block-embed-youtube wp-block-embed is-type-video is-provider-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"LIC Miami Mini Documentary - Life In Color 2016\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/eiqCE8PMQIY?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p>\u201cIt\u2019s an experience of a lifetime,\u201d says Tracz. \u201cIt\u2019s an event that brings the kid out of you.\u201d<\/p>\n\n\n\n<p>That it does. Its vast crowds of 5,000 to 25,000 people are all spotted doused in paint, dancing, screaming, and jumping around like they are 10 years old playing in something they shouldn\u2019t.<\/p>\n\n\n\n<p>Only this time, mom won\u2019t send them to time out.<\/p>\n\n\n\n<p>But what makes this giant party different than other wild <em>soir\u00e9es <\/em>found in, say, Miami? Tracz says it\u2019s all about the attitude\u2014or lack thereof.<\/p>\n\n\n\n<p>\u201cIt\u2019s a party that deletes status quo,\u201d he says.<\/p>\n\n\n\n<p>Unlike a high-end nightclub where fancy dress attire is required to slip through the velvet ropes, Life in Color events keep things simple.<\/p>\n\n\n\n<p>\u201cEveryone is wearing white and united as one in color,\u201d Tracz says. \u201cWe are all equal, and our fans know this. The culture of a family atmosphere lives inside our show. It\u2019s also a reflection of our company and how we all treat each other. If you want to be yourself and have the time of your life, come out to Life in Color.\u201d<\/p>\n\n\n\n<p>And while bright paint dripped on thousands of screaming fans might be his passion, Tracz still has a soft spot for the color silver. Or silver screen that is, as his ultimate dream is to produce and direct a major motion picture film. \u201cI\u2019m actually moving to Los Angeles in a month to start working towards that goal.\u201d<\/p>\n\n\n\n<p>With an impressive (and colorful) r\u00e9sum\u00e9 already, we have no doubt Tracz will be adding \u201cdirector\u201d to his list of accomplishments.<\/p>\n\n\n\n<p>Photo credit: Life in Color<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Being the life of the party is cool. But nothing beats being \u201cthe canvas of the party,\u201d says Lukasz Tracz. He should know. He\u2019s the co-founder and chief marketing officer of the production company Life in Color, self-described as \u201cthe world\u2019s largest paint party.\u201d It all started back at Florida State University in 2006, when [&hellip;]<\/p>\n","protected":false},"author":1570,"featured_media":19108,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[43903,43911],"tags":[],"class_list":["post-19104","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-community-stories","category-member-spotlight"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v22.4 (Yoast SEO v25.3.1) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Life in Color will make you \u2018the canvas of the party\u2019<\/title>\n<meta name=\"description\" content=\"Co-founder Lukasz 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