{"id":19093,"date":"2016-01-26T15:47:12","date_gmt":"2016-01-26T20:47:12","guid":{"rendered":"https:\/\/www.wework.com\/creator\/?p=19093"},"modified":"2020-04-03T18:06:40","modified_gmt":"2020-04-03T22:06:40","slug":"how-amsterdam-is-rapidly-scaling-up-into-europes-startup-capital","status":"publish","type":"post","link":"https:\/\/www.wework.com\/ideas\/community-stories\/member-spotlight\/how-amsterdam-is-rapidly-scaling-up-into-europes-startup-capital","title":{"rendered":"How Amsterdam is rapidly scaling up into Europe\u2019s startup capital"},"content":{"rendered":"\n

More than 2,700 international companies have already settled into Amsterdam, and between 100 to 200 new arrivals move into the Dutch capital each year. But since it has only 800,000 residents\u2014and twice the amount of bicycles\u2014the city doesn\u2019t seem to be the most likely place for such a business boom. So what\u2019s going on?<\/p>\n\n\n\n

To put it simply, history repeats itself.<\/p>\n\n\n\n

Before we go into the how and the why, it\u2019s worth taking a quick leap into the past. Amsterdam has a long history of commercial expansion, and the trading gene is rooted deeply in its citizens. Between 1600 and 1800, often referred to as the Golden Age, the Dutch dominated the world economy and had fleets sailing in the East and West Indies. In fact, the Dutch East India Company is considered to be the world\u2019s earliest multinational corporation. It was also the first company to issue stock, and founded the first stock exchange in 1602.<\/p>\n\n\n\n

Chris Yerbey, CEO of the fast-growing startup Scrap Connection<\/a>, says that the spirit of expansion is still alive and well in Amsterdam.<\/p>\n\n\n\n

\u201cAmsterdam is built on trade, and you can sense that in everything,\u201d says Yerbey, whose office is located in the city\u2019s WeWork Weteringschans<\/a>. There is a pro-business climate in which people are terribly open-minded compared to other cities I\u2019ve lived in.\u201d<\/p>\n\n\n\n

Yerbey says the city places fewer obstacles in the way of new companies.<\/p>\n\n\n\n

There is a less structured way of dealing with things and more thinking out of the box,\u201d he says. \u201cThis allows for creative solutions, which is an ideal foundation for startups.\u201d<\/p>\n\n\n\n

It\u2019s hard to argue with this, as Amsterdam is the home to internationally known startups like TomTom and WeTransfer. And Booking.com and other big names in the tech world had their start here.<\/p>\n\n\n\n

What’s so irresistible about Amsterdam? It\u2019s an international city where 90 percent of the population speaks fluent English. Compared to other European startup hubs like London, the cost of living in Amsterdam is much more affordable. It has a village vibe, which makes it an easy place for newcomers to feel comfortable.<\/p>\n\n\n\n

The downside is that some growing companies find office space in Amsterdam<\/a> hard to find, although a growing cluster of collaborative workspaces like WeWork<\/a> have eased the burden a bit. The population of Holland is just under 17 million, so companies hoping to scale have to look to the rest of Europe and beyond.<\/p>\n\n\n\n

Envisioning Europe\u2019s \u2018West Coast\u2019<\/strong><\/h2>\n\n\n\n

Ever seen a nature documentary where a gigantic sperm whale is surrounded by hundreds of smaller fish? Several Dutch multinationals\u2014including Heineken, Phillips, and Booking.com\u2014have made their headquarters in the capital. Other international powerhouses like Uber, Netflix, Tesla, and Cisco Systems joined them because of the tax incentives.<\/p>\n\n\n\n

The presence of these behemoths has attracted many medium-sized companies. And all of these need a wide range of smaller companies offering assistance on everything from advertising and branding to tech support. This provides a healthy business environment for a growing group of startups.<\/p>\n\n\n\n

The Dutch government is well aware of Amsterdam\u2019s draw for startups, and is doing everything it can to make the city welcoming to new companies. It\u2019s eased tax regulations for foreign businesses and has introduced special visas for entrepreneurs moving here from abroad.<\/p>\n\n\n\n

It also launched an ambitious plan called StartupDelta<\/a> that aims to make the Netherlands the largest startup ecosystem in Europe. This public-private partnership is helping people find jobs in startups, sponsors networking events, and helps connects entrepreneurs and venture capitalists. Amsterdam is its main focus, but it also hopes to foster a startup culture in a dozen other Dutch cities.<\/p>\n\n\n\n

StartupDelta is the brainchild of the European Union\u2019s Commissioner of Digital Agenda Neelie Kroes, regarded as the continent\u2019s \u201cdigital czar.\u201d Her passion has been for creating a climate that\u2019s welcoming to new companies, especially in her native country of Holland.<\/p>\n\n\n\n

How committed is she? Just last year she vowed to make Amsterdam the \u201cstartup capital of Europe\u2019s West Coast.\u201d<\/p>\n\n\n\n

People whose companies are based Amsterdam have said that they are impressed by the pro-business environment. Paige Douglass director of design at Amsterdam\u2019s The Scale-Up Group<\/a>, says she has done business in several countries in Europe, but found the Dutch extremely friendly and open to new ideas.<\/p>\n\n\n\n

\u201cThe economy is forever changing, and we can\u2019t keep copying old business models,\u201d says the WeWork Metropool<\/a> member. \u201cThe Dutch seem to get this and keep inventing new ways to move forward. This attitude draws in people who think likewise. It\u2019s an inspiring environment and I love the fact that we can be part of it.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"

More than 2,700 international companies have already settled into Amsterdam, and between 100 to 200 new arrivals move into the Dutch capital each year. But since it has only 800,000 residents\u2014and twice the amount of bicycles\u2014the city doesn\u2019t seem to be the most likely place for such a business boom. So what\u2019s going on? To […]<\/p>\n","protected":false},"author":1497,"featured_media":19094,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[43903,43911],"tags":[],"class_list":["post-19093","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-community-stories","category-member-spotlight"],"acf":[],"yoast_head":"\nHow Amsterdam is rapidly scaling up into Europe\u2019s startup capital<\/title>\n<meta name=\"description\" content=\"Lots of small companies have moved to Amsterdam, many of them startups taking advantage of tax breaks, help with funding, and a hip vibe.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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