{"id":18852,"date":"2016-01-14T12:52:25","date_gmt":"2016-01-14T17:52:25","guid":{"rendered":"https:\/\/www.wework.com\/creator\/?p=18852"},"modified":"2020-03-30T19:27:03","modified_gmt":"2020-03-30T23:27:03","slug":"those-vintage-jordans-youve-been-eyeing-since-1995-mr-throwbacks-got-them","status":"publish","type":"post","link":"https:\/\/www.wework.com\/ideas\/professional-development\/those-vintage-jordans-youve-been-eyeing-since-1995-mr-throwbacks-got-them","title":{"rendered":"Those vintage Jordans you\u2019ve been eyeing? Mr. Throwback\u2019s got them"},"content":{"rendered":"\n

A cardboard cutout of Michael Jordan stands in the storefront of Mr. Throwback<\/a>, a supplier of vintage sportswear and other items in New York\u2019s East Village. It belongs to the shop\u2019s owner, Mike Spitz, and was an important decoration at his bar mitzvah 20 years ago in Bellmore, Long Island.<\/p>\n\n\n\n

As with most items in the shop, Spitz can rattle off the entire history of the item.<\/p>\n\n\n\n

\u201cWhat\u2019s special about the cardboard cutout is he\u2019s not wearing Jordans in that,\u201d says Spitz. \u201cHe\u2019s actually wearing Penny Hardaway sneakers.\u201d<\/p>\n\n\n\n

During the 1995 NBA playoffs, \u201csomeone went into the locker room and stole his sneakers,\u201d Spitz explains. So Jordan borrowed Hardaway\u2019s shoes\u2014Hardaway played for the Orlando Magic, the opposing team, and both players wore a size 13. \u201cOn the back of his sneaker,\u201d says Spitz, \u201cJordan\u2019s number is obviously 23, but Penny\u2019s number 1, so he cut the number 1 off the sneaker.\u201d<\/p>\n\n\n\n

Telling stories like this is part of the job for Spitz and his four consignors. This is how they \u201cbuild a culture around the original piece.\u201d<\/p>\n\n\n\n

\u201cYou can\u2019t really teach sales,\u201d says Spitz. \u201cAnybody can be like, \u2018Hey, that jacket\u2019s cool. You should buy it.\u2019 But if you knew what year it\u2019s from, what the make and model are, you\u2019re rattling off Bull\u2019s nostalgic stats about Michael Jordan, and you can relate to your customer, and they have a good experience\u2014they will come back.\u201d<\/p>\n\n\n\n

\"Mr.<\/figure>\n\n\n\n

And the technique is working. Mr. Throwback\u2019s clientele of sports fans all over the world includes rappers like Fabolous, Kid Cudi, and A$AP Mob\u2019s A$AP Nast.<\/p>\n\n\n\n

This is the difference between walking into a Modell\u2019s versus Mr. Throwback. \u201cI only buy jerseys that players have worn before,\u201d says Spitz.<\/p>\n\n\n\n

\u201cI found out there was a girl working for the NBA store for two or three years,\u201d he says, \u201cand anybody who walked in and were like, ‘Where are all the vintage jerseys?’ She sent them to me. And I kept getting so much business. I\u2019m like, ‘Who\u2019s sending me people from Europe, and Japan, and Dubai?'”<\/p>\n\n\n\n

It all started with eBay<\/strong><\/h2>\n\n\n\n

The shop is small: 300 square feet. But \u201ceach foot is precious to me,\u201d says Spitz. Like the ceiling decorated with beach towels from his childhood. The floating, bright orange Nickelodeon inflatable blimp. The small TV playing a VHS tape of Space Jam<\/em>. The rows of Champion basketball jerseys, Starter jackets, and other sportswear. The shelves full of sneakers, Hey Arnold!<\/em> and Alvin and the Chipmunks<\/em> plush dolls, action figures like Tony Hawk on a skateboard and Shaquille O’Neal hanging victoriously from the rim, and a Joey Fatone \u201cOn Tour 2000 Collector\u2019s Edition\u201d marionette from *NSYNC\u2019s No Strings Attached<\/em> tour\u2014still in its box.<\/p>\n\n\n\n

Long before Mr. Throwback became a physical store, it all started with eBay.<\/p>\n\n\n\n

In 2004, after college, \u201cI started buying on one account on eBay,\u201d says Spitz, \u201cand then selling on another account. My buying name was probably like ibuyjerseys, and the next one was like mrthrowback, or something creative.\u201d<\/p>\n\n\n\n

\"Mr.<\/figure>\n\n\n\n

In 2011, he finally decided to take his basketball jerseys to the Brooklyn Flea on weekends, where he knew some of the other sellers, and fell in love with talking to people in person about products and engaging in haggling.<\/p>\n\n\n\n

\u201cI enjoy that whole intense feeling of I have what you want, I have a price that I want, but if you come in with a decent offer\u2014it\u2019s like, live<\/em>,\u201d he says. \u201cInstead of on eBay, where you can make an offer and then click \u2018no,\u2019 it\u2019s like an intense feeling. And I have it here sometimes now.\u201d<\/p>\n\n\n\n

That next winter, in the freezing cold, he moved shop to the Hell\u2019s Kitchen Flea Market.<\/p>\n\n\n\n

\u201cI lived in my parents\u2019 house,” recalls Spitz, who commuted from Long Island. \u201cI woke up at 4 in the morning, and I drove to the city, and I set up from like 6 to 6. I was just hustling jackets, and jerseys, and sneakers, and whatever I thrifted and had in my parents\u2019 house.\u201d<\/p>\n\n\n\n

He ultimately moved to the Dekalb Market, across the street from Long Island University, where he worked full-time within his 80-square foot \u201cmini store,\u201d he remembers fondly. Until he and the other sellers got kicked out, that is\u2014the land was bought and turned into a high-rise.<\/p>\n\n\n\n

\u201cI was just forced to find something else,\u201d he says. \u201cI went home for a month, and I was like \u2018What am I supposed to do?\u2019\u201d Research on finding a store in New York City proved to be pretty bleak and very expensive.<\/p>\n\n\n\n

But luck was in Spitz\u2019s favor. During a day of thrifting in the East Village, he stumbled upon a very small empty store on 9th Street, between Avenue A and 1st Avenue.<\/p>\n\n\n\n

\u201cI looked in, and it was already done up,\u201d he says, referring to the shelves and poles in place.<\/p>\n\n\n\n

A week later, Spitz pops by, and the shop still hasn\u2019t been rented. Mary, the owner of the building, passes by and asks Spitz if he\u2019s interested in the store. They get to talking about his career in selling vintage.<\/p>\n\n\n\n

\u201cI love what you do,\u201d she says. \u201cWe had a tenant here for 12 years selling men\u2019s vintage Japanese clothes. The store is yours.\u201d<\/p>\n\n\n\n

Spitz gives Mary all of his money\u2014\u201cI had $250 left to my name in my account.\u201d After painting, he and his 12 consignors\u2014one of which, Will, started during the DeKalb Market days and is still part of the Mr. Throwback team\u2014opened on a random Friday.<\/p>\n\n\n\n

\u2018I love it because it\u2019s my life\u2019<\/strong><\/h2>\n\n\n\n

Spitz still gets teary-eyed over Mr. Throwback\u2019s heartfelt Yelp reviews.<\/p>\n\n\n\n

\u201cI love what I do,\u201d he says, choking up. \u201cI love it because it\u2019s my life. At 33 years old, and you didn\u2019t know what you wanted to do when you were a kid, and now you\u2019ve found<\/em> it. It\u2019s like\u2014it\u2019s beyond<\/em>.\u201d<\/p>\n\n\n\n

He remembers what a family friend once said: \u201cAfter three years in business, technically you\u2019re successful.\u201d<\/p>\n\n\n\n

\u201cI beat that, so I feel<\/em> successful,\u201d says Spitz, mentioning he\u2019s just signed another three years.<\/p>\n\n\n\n

His parents are now proud of his business, but in the beginning, they had their doubts, due to both having a background in retail.<\/p>\n\n\n\n

\u201cThey\u2019re very old-school,\u201d he says. \u201cThat generation is just: get a job, stay there for 30 years, work till you\u2019re 70 years old, and just grab a paycheck. But this generation is so about just doing your own thing and not working for someone else.\u201d<\/p>\n\n\n\n

When customers mention that they\u2019re thinking of starting their own business, Spitz tells them, \u201cDo it. Because you will love it every single day.\u201d<\/p>\n\n\n\n

And, of course, you\u2019ll be surrounded by the people and things that matter most: a kind woman named Mary, passionate and loyal employees, and a cutout of Michael Jordan wearing Penny Hardaway\u2019s shoes.<\/p>\n\n\n\n

Photo credit: Frank Mullaney<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

A cardboard cutout of Michael Jordan stands in the storefront of Mr. Throwback, a supplier of vintage sportswear and other items in New York\u2019s East Village. It belongs to the shop\u2019s owner, Mike Spitz, and was an important decoration at his bar mitzvah 20 years ago in Bellmore, Long Island. As with most items in […]<\/p>\n","protected":false},"author":893,"featured_media":34665,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[43902],"tags":[],"class_list":["post-18852","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-professional-development"],"acf":[],"yoast_head":"\nThose vintage Jordans you\u2019ve been eyeing? 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