{"id":18711,"date":"2016-01-07T15:53:49","date_gmt":"2016-01-07T20:53:49","guid":{"rendered":"https:\/\/www.wework.com\/creator\/?p=18711"},"modified":"2020-03-30T22:59:27","modified_gmt":"2020-03-31T02:59:27","slug":"meet-the-brothers-who-want-to-be-the-tony-robbins-of-veganism","status":"publish","type":"post","link":"https:\/\/www.wework.com\/ideas\/community-stories\/member-spotlight\/meet-the-brothers-who-want-to-be-the-tony-robbins-of-veganism","title":{"rendered":"Meet the brothers who want you to be vegan"},"content":{"rendered":"\n<p>When Matt Letten was a senior in college, he had just lost 100 pounds. He\u2019d been exercising, eating healthy, and working to build a sense of confidence and purpose that he felt he never had. One afternoon, he met with his mentor.<\/p>\n\n\n\n<p>\u201cThis guy was always someone I could run anything by,\u201d says Matt. \u201cWe were sitting there discussing how I had just gone through this physical transformation. My mentor said jokingly, \u2018You could be the next Richard Simmons.\u2019\u201d<\/p>\n\n\n\n<p>Today, that\u2019s not far off. Matt joined forces with his younger brother, Phil, to found <a href=\"http:\/\/veganbros.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">Vegan Bros<\/a>. Their goal? To be \u201cthe Tony Robbins of veganism.\u201d<\/p>\n\n\n\n<p>The <a href=\"https:\/\/www.wework.com\/locations\/portland\/custom-house\" target=\"_blank\" rel=\"noopener noreferrer\">WeWork Custom House<\/a> members publish funny, profanity-laden blog posts and videos, and they run a weight loss and fitness-coaching program.<\/p>\n\n\n\n<p>Vegan Bros is the perfect marriage of each brother\u2019s background. After college, Matt opened several gyms. Phil worked for animal rights organizations and had been vegan since he was 20. Phil started working out at Matt\u2019s gym, and Matt adopted Phil\u2019s diet and passion for animal welfare.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"\/ideas\/wp-content\/uploads\/sites\/4\/2016\/01\/Meet-the-Brothers-Who-Want-to-Be-\u201cthe-Tony-Robbins-of-Veganism\u201d2-800x571.jpg\" alt=\"Meet the Brothers Who Want to Be \u201cthe Tony Robbins of Veganism\u201d2\" class=\"wp-image-18720\"\/><\/figure>\n\n\n\n<p>They realized they were on to something.<\/p>\n\n\n\n<p>\u201cIt was May 2014,\u201d Matt recalls. \u201cWe were sitting in a park in Seattle, talking and brainstorming. We were sipping on whisky, which we use as creativity juice on occasion. We were high on life. We had just thrown a sold-out party on the roof of my gym the night before, and we donated all the money to our favorite animal charities. Phil made a joke like, \u2018Why don\u2019t we do something online?\u2019 We made eye contact. We got serious.\u2019\u201d<\/p>\n\n\n\n<p>On their website, the Letten brothers\u2019 objective is to be welcoming, teaching the benefits of a vegan lifestyle while also showing interested non-vegans that there isn\u2019t just one way to be a \u201cVegan Bro.\u201d<\/p>\n\n\n\n<p>\u201cWe like to be as inclusive as possible,\u201d says Phil. \u201cBeing vegan isn\u2019t an all-or-nothing thing. You can be vegan one day or one meal a week. Before I was completely vegan, I said, \u2018I am going to be vegan, except for cheese pizza.\u2019\u201d<\/p>\n\n\n\n<p>This approach has earned them lots of fans (<a href=\"https:\/\/www.facebook.com\/VeganBrosOfficial\/\" target=\"_blank\" rel=\"noopener noreferrer\">nearly 33,000 on Facebook<\/a>, to be precise). But it has also ruffled some feathers\u2014no pun intended\u2014in the vegan community.<\/p>\n\n\n\n<p>\u201cThis is a hiccup that we expected,\u201d says Phil. \u201cThere is this small and very vocal segment of the vegan community that despises us. People who aren\u2019t vegan yet are more accepting of what we do.\u201d<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"\/ideas\/wp-content\/uploads\/sites\/4\/2016\/01\/Meet-the-Brothers-Who-Want-to-Be-\u201cthe-Tony-Robbins-of-Veganism\u201d3-800x571.jpg\" alt=\"Meet the Brothers Who Want to Be \u201cthe Tony Robbins of Veganism\u201d3\" class=\"wp-image-18722\"\/><\/figure>\n\n\n\n<p>The Vegan Bros are about to reach an even bigger audience, as they\u2019ve just inked a book deal with <a href=\"http:\/\/veganbros.com\/our-big-announcement-vegan-bros-sign-book-deal-with-worlds-largest-book-publisher\/\">Penguin Random House<\/a>.<\/p>\n\n\n\n<p>\u201cThe book is essentially our manifesto,\u201d says Matt. \u201cWe\u2019re putting our flag in the sand. In the past, veganism was seen as a weird, feminine lifestyle practiced by self-indulgent, politically-correct hippies. We\u2019re bros: we preach veganism for &#8216;normal [people].&#8217; We aim to be helpful, but also to make you laugh.&#8221;<\/p>\n\n\n\n<p>The brothers are busy, but they\u2019re loving it.<\/p>\n\n\n\n<p>\u201cWhen you\u2019re doing something you\u2019re truly passionate about,\u201d says Matt, \u201cThere\u2019s no distinction between work and fun. Sometimes I\u2019ll be working on my computer, and I\u2019ll look, and it\u2019s 10 o\u2019clock at night. Or we\u2019ll go to a bar, but talk about our web analytics the whole time.\u201d<\/p>\n\n\n\n<p>In the past, drinking \u201ccreativity juice\u201d has served them well. So, cheers, Bros.<\/p>\n\n\n\n<p>Photo credit:&nbsp;Gia Genitempo<\/p>\n","protected":false},"excerpt":{"rendered":"<p>When Matt Letten was a senior in college, he had just lost 100 pounds. He\u2019d been exercising, eating healthy, and working to build a sense of confidence and purpose that he felt he never had. One afternoon, he met with his mentor. \u201cThis guy was always someone I could run anything by,\u201d says Matt. \u201cWe [&hellip;]<\/p>\n","protected":false},"author":1772,"featured_media":18718,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[43903,43911],"tags":[],"class_list":["post-18711","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-community-stories","category-member-spotlight"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v22.4 (Yoast SEO v25.3.1) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Meet the brothers who want you to be vegan<\/title>\n<meta name=\"description\" content=\"The objective is to be welcoming, teaching the benefits of a vegan lifestyle while also showing non-vegans there isn\u2019t just one way to be a \u201cVegan Bro.\u201d\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.wework.com\/ideas\/community-stories\/member-spotlight\/meet-the-brothers-who-want-to-be-the-tony-robbins-of-veganism\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Meet the brothers who want you to be vegan\" \/>\n<meta property=\"og:description\" content=\"The objective is to be welcoming, teaching the benefits of a vegan lifestyle while also showing non-vegans there isn\u2019t just one way to be a \u201cVegan Bro.\u201d\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.wework.com\/ideas\/community-stories\/member-spotlight\/meet-the-brothers-who-want-to-be-the-tony-robbins-of-veganism\" \/>\n<meta property=\"og:site_name\" content=\"Ideas\" \/>\n<meta property=\"article:published_time\" content=\"2016-01-07T20:53:49+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2020-03-31T02:59:27+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.wework.com\/ideas\/wp-content\/uploads\/sites\/4\/2016\/01\/Meet-the-Brothers-Who-Want-to-Be-\u201cthe-Tony-Robbins-of-Veganism\u201d1.jpg?fit=3107%2C1489\" \/>\n\t<meta property=\"og:image:width\" content=\"3107\" \/>\n\t<meta property=\"og:image:height\" content=\"1489\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Abby Carney\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Abby Carney\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.wework.com\/ideas\/community-stories\/member-spotlight\/meet-the-brothers-who-want-to-be-the-tony-robbins-of-veganism#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.wework.com\/ideas\/community-stories\/member-spotlight\/meet-the-brothers-who-want-to-be-the-tony-robbins-of-veganism\"},\"author\":{\"name\":\"Abby Carney\",\"@id\":\"https:\/\/www.wework.com\/ideas\/#\/schema\/person\/f6ae08cd7d7d2bf70b19a2798581f160\"},\"headline\":\"Meet the brothers who want you to be vegan\",\"datePublished\":\"2016-01-07T20:53:49+00:00\",\"dateModified\":\"2020-03-31T02:59:27+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.wework.com\/ideas\/community-stories\/member-spotlight\/meet-the-brothers-who-want-to-be-the-tony-robbins-of-veganism\"},\"wordCount\":574,\"publisher\":{\"@id\":\"https:\/\/www.wework.com\/ideas\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.wework.com\/ideas\/community-stories\/member-spotlight\/meet-the-brothers-who-want-to-be-the-tony-robbins-of-veganism#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.wework.com\/ideas\/wp-content\/uploads\/sites\/4\/2016\/01\/Meet-the-Brothers-Who-Want-to-Be-\u201cthe-Tony-Robbins-of-Veganism\u201d1.jpg?fit=3107%2C1489\",\"articleSection\":[\"Community Stories\",\"Member Spotlight\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.wework.com\/ideas\/community-stories\/member-spotlight\/meet-the-brothers-who-want-to-be-the-tony-robbins-of-veganism\",\"url\":\"https:\/\/www.wework.com\/ideas\/community-stories\/member-spotlight\/meet-the-brothers-who-want-to-be-the-tony-robbins-of-veganism\",\"name\":\"Meet the brothers who want you to be vegan\",\"isPartOf\":{\"@id\":\"https:\/\/www.wework.com\/ideas\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.wework.com\/ideas\/community-stories\/member-spotlight\/meet-the-brothers-who-want-to-be-the-tony-robbins-of-veganism#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.wework.com\/ideas\/community-stories\/member-spotlight\/meet-the-brothers-who-want-to-be-the-tony-robbins-of-veganism#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.wework.com\/ideas\/wp-content\/uploads\/sites\/4\/2016\/01\/Meet-the-Brothers-Who-Want-to-Be-\u201cthe-Tony-Robbins-of-Veganism\u201d1.jpg?fit=3107%2C1489\",\"datePublished\":\"2016-01-07T20:53:49+00:00\",\"dateModified\":\"2020-03-31T02:59:27+00:00\",\"description\":\"The objective is to be welcoming, teaching the benefits of a vegan lifestyle while also showing non-vegans there isn\u2019t just one way to be a \u201cVegan Bro.\u201d\",\"breadcrumb\":{\"@id\":\"https:\/\/www.wework.com\/ideas\/community-stories\/member-spotlight\/meet-the-brothers-who-want-to-be-the-tony-robbins-of-veganism#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.wework.com\/ideas\/community-stories\/member-spotlight\/meet-the-brothers-who-want-to-be-the-tony-robbins-of-veganism\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.wework.com\/ideas\/community-stories\/member-spotlight\/meet-the-brothers-who-want-to-be-the-tony-robbins-of-veganism#primaryimage\",\"url\":\"https:\/\/www.wework.com\/ideas\/wp-content\/uploads\/sites\/4\/2016\/01\/Meet-the-Brothers-Who-Want-to-Be-\u201cthe-Tony-Robbins-of-Veganism\u201d1.jpg?fit=3107%2C1489\",\"contentUrl\":\"https:\/\/www.wework.com\/ideas\/wp-content\/uploads\/sites\/4\/2016\/01\/Meet-the-Brothers-Who-Want-to-Be-\u201cthe-Tony-Robbins-of-Veganism\u201d1.jpg?fit=3107%2C1489\",\"width\":3107,\"height\":1489},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.wework.com\/ideas\/community-stories\/member-spotlight\/meet-the-brothers-who-want-to-be-the-tony-robbins-of-veganism#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"\/ideas\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Community Stories\",\"item\":\"\/ideas\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Member Spotlight\",\"item\":\"\/ideas\"},{\"@type\":\"ListItem\",\"position\":4,\"name\":\"Meet the brothers who want you to be vegan\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.wework.com\/ideas\/#website\",\"url\":\"https:\/\/www.wework.com\/ideas\/\",\"name\":\"Ideas\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\/\/www.wework.com\/ideas\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.wework.com\/ideas\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.wework.com\/ideas\/#organization\",\"name\":\"WeWork\",\"url\":\"https:\/\/www.wework.com\/ideas\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.wework.com\/ideas\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.wework.com\/ideas\/wp-content\/uploads\/sites\/4\/2019\/04\/welogo_black_55x55.jpg?fit=55%2C55\",\"contentUrl\":\"https:\/\/www.wework.com\/ideas\/wp-content\/uploads\/sites\/4\/2019\/04\/welogo_black_55x55.jpg?fit=55%2C55\",\"width\":55,\"height\":55,\"caption\":\"WeWork\"},\"image\":{\"@id\":\"https:\/\/www.wework.com\/ideas\/#\/schema\/logo\/image\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.wework.com\/ideas\/#\/schema\/person\/f6ae08cd7d7d2bf70b19a2798581f160\",\"name\":\"Abby Carney\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.wework.com\/ideas\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/179facbfab97bbb07341861ef26c5f85ef0dd25e36ecb50d058d7a3373d1c4f3?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/179facbfab97bbb07341861ef26c5f85ef0dd25e36ecb50d058d7a3373d1c4f3?s=96&d=mm&r=g\",\"caption\":\"Abby Carney\"},\"url\":\"https:\/\/www.wework.com\/ideas\/author\/abbycarney\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Meet the brothers who want you to be vegan","description":"The objective is to be welcoming, teaching the benefits of a vegan lifestyle while also showing non-vegans there isn\u2019t just one way to be a \u201cVegan Bro.\u201d","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.wework.com\/ideas\/community-stories\/member-spotlight\/meet-the-brothers-who-want-to-be-the-tony-robbins-of-veganism","og_locale":"en_US","og_type":"article","og_title":"Meet the brothers who want you to be vegan","og_description":"The objective is to be welcoming, teaching the benefits of a vegan lifestyle while also showing non-vegans there isn\u2019t just one way to be a \u201cVegan Bro.\u201d","og_url":"https:\/\/www.wework.com\/ideas\/community-stories\/member-spotlight\/meet-the-brothers-who-want-to-be-the-tony-robbins-of-veganism","og_site_name":"Ideas","article_published_time":"2016-01-07T20:53:49+00:00","article_modified_time":"2020-03-31T02:59:27+00:00","og_image":[{"width":3107,"height":1489,"url":"https:\/\/www.wework.com\/ideas\/wp-content\/uploads\/sites\/4\/2016\/01\/Meet-the-Brothers-Who-Want-to-Be-\u201cthe-Tony-Robbins-of-Veganism\u201d1.jpg?fit=3107%2C1489","type":"image\/jpeg"}],"author":"Abby Carney","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Abby Carney","Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.wework.com\/ideas\/community-stories\/member-spotlight\/meet-the-brothers-who-want-to-be-the-tony-robbins-of-veganism#article","isPartOf":{"@id":"https:\/\/www.wework.com\/ideas\/community-stories\/member-spotlight\/meet-the-brothers-who-want-to-be-the-tony-robbins-of-veganism"},"author":{"name":"Abby Carney","@id":"https:\/\/www.wework.com\/ideas\/#\/schema\/person\/f6ae08cd7d7d2bf70b19a2798581f160"},"headline":"Meet the brothers who want you to be vegan","datePublished":"2016-01-07T20:53:49+00:00","dateModified":"2020-03-31T02:59:27+00:00","mainEntityOfPage":{"@id":"https:\/\/www.wework.com\/ideas\/community-stories\/member-spotlight\/meet-the-brothers-who-want-to-be-the-tony-robbins-of-veganism"},"wordCount":574,"publisher":{"@id":"https:\/\/www.wework.com\/ideas\/#organization"},"image":{"@id":"https:\/\/www.wework.com\/ideas\/community-stories\/member-spotlight\/meet-the-brothers-who-want-to-be-the-tony-robbins-of-veganism#primaryimage"},"thumbnailUrl":"https:\/\/www.wework.com\/ideas\/wp-content\/uploads\/sites\/4\/2016\/01\/Meet-the-Brothers-Who-Want-to-Be-\u201cthe-Tony-Robbins-of-Veganism\u201d1.jpg?fit=3107%2C1489","articleSection":["Community Stories","Member Spotlight"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/www.wework.com\/ideas\/community-stories\/member-spotlight\/meet-the-brothers-who-want-to-be-the-tony-robbins-of-veganism","url":"https:\/\/www.wework.com\/ideas\/community-stories\/member-spotlight\/meet-the-brothers-who-want-to-be-the-tony-robbins-of-veganism","name":"Meet the brothers who want you to be vegan","isPartOf":{"@id":"https:\/\/www.wework.com\/ideas\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.wework.com\/ideas\/community-stories\/member-spotlight\/meet-the-brothers-who-want-to-be-the-tony-robbins-of-veganism#primaryimage"},"image":{"@id":"https:\/\/www.wework.com\/ideas\/community-stories\/member-spotlight\/meet-the-brothers-who-want-to-be-the-tony-robbins-of-veganism#primaryimage"},"thumbnailUrl":"https:\/\/www.wework.com\/ideas\/wp-content\/uploads\/sites\/4\/2016\/01\/Meet-the-Brothers-Who-Want-to-Be-\u201cthe-Tony-Robbins-of-Veganism\u201d1.jpg?fit=3107%2C1489","datePublished":"2016-01-07T20:53:49+00:00","dateModified":"2020-03-31T02:59:27+00:00","description":"The objective is to be welcoming, teaching the benefits of a vegan lifestyle while also showing non-vegans there isn\u2019t just one way to be a \u201cVegan Bro.\u201d","breadcrumb":{"@id":"https:\/\/www.wework.com\/ideas\/community-stories\/member-spotlight\/meet-the-brothers-who-want-to-be-the-tony-robbins-of-veganism#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.wework.com\/ideas\/community-stories\/member-spotlight\/meet-the-brothers-who-want-to-be-the-tony-robbins-of-veganism"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.wework.com\/ideas\/community-stories\/member-spotlight\/meet-the-brothers-who-want-to-be-the-tony-robbins-of-veganism#primaryimage","url":"https:\/\/www.wework.com\/ideas\/wp-content\/uploads\/sites\/4\/2016\/01\/Meet-the-Brothers-Who-Want-to-Be-\u201cthe-Tony-Robbins-of-Veganism\u201d1.jpg?fit=3107%2C1489","contentUrl":"https:\/\/www.wework.com\/ideas\/wp-content\/uploads\/sites\/4\/2016\/01\/Meet-the-Brothers-Who-Want-to-Be-\u201cthe-Tony-Robbins-of-Veganism\u201d1.jpg?fit=3107%2C1489","width":3107,"height":1489},{"@type":"BreadcrumbList","@id":"https:\/\/www.wework.com\/ideas\/community-stories\/member-spotlight\/meet-the-brothers-who-want-to-be-the-tony-robbins-of-veganism#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"\/ideas"},{"@type":"ListItem","position":2,"name":"Community Stories","item":"\/ideas"},{"@type":"ListItem","position":3,"name":"Member Spotlight","item":"\/ideas"},{"@type":"ListItem","position":4,"name":"Meet the brothers who want you to be vegan"}]},{"@type":"WebSite","@id":"https:\/\/www.wework.com\/ideas\/#website","url":"https:\/\/www.wework.com\/ideas\/","name":"Ideas","description":"","publisher":{"@id":"https:\/\/www.wework.com\/ideas\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.wework.com\/ideas\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.wework.com\/ideas\/#organization","name":"WeWork","url":"https:\/\/www.wework.com\/ideas\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.wework.com\/ideas\/#\/schema\/logo\/image\/","url":"https:\/\/www.wework.com\/ideas\/wp-content\/uploads\/sites\/4\/2019\/04\/welogo_black_55x55.jpg?fit=55%2C55","contentUrl":"https:\/\/www.wework.com\/ideas\/wp-content\/uploads\/sites\/4\/2019\/04\/welogo_black_55x55.jpg?fit=55%2C55","width":55,"height":55,"caption":"WeWork"},"image":{"@id":"https:\/\/www.wework.com\/ideas\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/www.wework.com\/ideas\/#\/schema\/person\/f6ae08cd7d7d2bf70b19a2798581f160","name":"Abby Carney","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.wework.com\/ideas\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/179facbfab97bbb07341861ef26c5f85ef0dd25e36ecb50d058d7a3373d1c4f3?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/179facbfab97bbb07341861ef26c5f85ef0dd25e36ecb50d058d7a3373d1c4f3?s=96&d=mm&r=g","caption":"Abby Carney"},"url":"https:\/\/www.wework.com\/ideas\/author\/abbycarney"}]}},"jetpack_featured_media_url":"https:\/\/www.wework.com\/ideas\/wp-content\/uploads\/sites\/4\/2016\/01\/Meet-the-Brothers-Who-Want-to-Be-\u201cthe-Tony-Robbins-of-Veganism\u201d1.jpg?fit=3107%2C1489","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/www.wework.com\/ideas\/wp-json\/wp\/v2\/posts\/18711","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.wework.com\/ideas\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.wework.com\/ideas\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.wework.com\/ideas\/wp-json\/wp\/v2\/users\/1772"}],"replies":[{"embeddable":true,"href":"https:\/\/www.wework.com\/ideas\/wp-json\/wp\/v2\/comments?post=18711"}],"version-history":[{"count":4,"href":"https:\/\/www.wework.com\/ideas\/wp-json\/wp\/v2\/posts\/18711\/revisions"}],"predecessor-version":[{"id":66127,"href":"https:\/\/www.wework.com\/ideas\/wp-json\/wp\/v2\/posts\/18711\/revisions\/66127"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.wework.com\/ideas\/wp-json\/wp\/v2\/media\/18718"}],"wp:attachment":[{"href":"https:\/\/www.wework.com\/ideas\/wp-json\/wp\/v2\/media?parent=18711"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.wework.com\/ideas\/wp-json\/wp\/v2\/categories?post=18711"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.wework.com\/ideas\/wp-json\/wp\/v2\/tags?post=18711"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}