{"id":18368,"date":"2015-12-18T16:26:09","date_gmt":"2015-12-18T21:26:09","guid":{"rendered":"https:\/\/www.wework.com\/creator\/?p=18368"},"modified":"2020-03-30T23:19:18","modified_gmt":"2020-03-31T03:19:18","slug":"best-friends-create-a-chic-bag-thats-all-business","status":"publish","type":"post","link":"https:\/\/www.wework.com\/ideas\/community-stories\/member-spotlight\/best-friends-create-a-chic-bag-thats-all-business","title":{"rendered":"Best friends create a chic bag that&#8217;s all business"},"content":{"rendered":"\n<p>Work demands always kept long-term best friends Sarah DeMarco and Nickole Raymond traveling. So the music executive and sports agent maintained their friendship by meeting up in between work destinations.<\/p>\n\n\n\n<p>\u201cWe used to meet up in airport lounges for lunch and commiserate over the lack of products for women who travel a lot,\u201d says Raymond.<\/p>\n\n\n\n<p>The executives-turned-startup-founders devised their own solution: the <a href=\"http:\/\/www.ldrbrands.com\/products\/porter\" target=\"_blank\" rel=\"noopener noreferrer\">Porter<\/a> bag, an all-in-one laptop carryall that includes a padded computer section, adjustable straps, and lip gloss and pen holder.<\/p>\n\n\n\n<p>In between flights from New York, Miami, and elsewhere, Raymond and DeMarco managed to source materials in L.A., where DeMarco was working. But due to the lack of factories and resources in Southern California, the pair took a great leap forward, quit their day jobs, and started <a href=\"http:\/\/www.ldrbrands.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">LDR Brands<\/a> (read: leader) together in New York City.<\/p>\n\n\n\n<p>The duo now sets out full-time to revolutionize the luggage market and ease the shoulder pain of businesswomen everywhere.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"\/ideas\/wp-content\/uploads\/sites\/4\/2015\/12\/New-Handbag-Startup-Solves-a-Common-Issue-Among-Businesswomen3-800x571.jpg\" alt=\"New Handbag Startup Solves a Common Issue Among Businesswomen3\" class=\"wp-image-18376\"\/><\/figure>\n\n\n\n<p>\u201cWhen you\u2019re launching a women\u2019s accessory product line, there\u2019s no city to do it other than NYC,\u201d says Raymond. \u201cAnd we\u2019ve always known that we wanted to live here in the long-term,\u201d adds DeMarco.<\/p>\n\n\n\n<p>This past April, LDR Brands launched at <a href=\"https:\/\/www.wework.com\/locations\/new-york-city\/wall-street\" target=\"_blank\" rel=\"noopener noreferrer\">WeWork Wall Street<\/a>, where DeMarco and Raymond are still learning the ins and outs of running a startup.<\/p>\n\n\n\n<p>\u201cWe learned from others who started their own businesses, who took on too much too soon,\u201d says Raymond. \u201cYou learn a lot in the grassroots phase. And our careers in the past taught us not to do PR too early.\u201d<\/p>\n\n\n\n<p>Unlike Kate Spade, Marc Jacobs, or any other luggage company that targets women, LDR tailors their products to the specific needs of businesswomen.<\/p>\n\n\n\n<p>\u201cWe\u2019re targeting the HENRYs (high-earners, not rich yet)\u2014these young professional women on an upward mobility track,\u201d Raymond explains. \u201cThis aspirational subset appreciates nice things and grows with brands. We\u2019re concerned with giving these girls a solution.\u201d<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"\/ideas\/wp-content\/uploads\/sites\/4\/2015\/12\/New-Handbag-Startup-Solves-a-Common-Issue-Among-Businesswomen4-800x571.jpg\" alt=\"New Handbag Startup Solves a Common Issue Among Businesswomen4\" class=\"wp-image-18378\"\/><\/figure>\n\n\n\n<p>LDR\u2019s mission is to give these women a professional bag that can be worn out of work as well.<\/p>\n\n\n\n<p>\u201cIn the beginning of my professional career, I had to go on dates with a computer in my purse,\u201d says DeMarco. \u201cNow, with the Porter laptop bag, women can effortlessly transition from work to leisure.\u201d<\/p>\n\n\n\n<p>After several phases of hashing out their laptop bag design and adding on a monogram feature, the Porter went to pre-sale during the summer and is still in high demand. Now there\u2019s even a demand for men\u2019s luggage and tech accessories.<\/p>\n\n\n\n<p>What will these ambitious friends tackle next?<\/p>\n\n\n\n<p>After their Porter bag sale in January, DeMarco and Raymond plan to launch a full line of fashionable and functional luggage and accessory pieces for the modern businesswoman. The collection will include a backpack with a similar silhouette to the Porter, except it will also feature a \u201ctrap door\u201d compartment in which wearers can store extra shoes or gym clothes.<\/p>\n\n\n\n<p>Photo credit: <a href=\"http:\/\/frankmullaneyphotography.com\/Home.html\" target=\"_blank\" rel=\"noopener noreferrer\">Frank Mullaney<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Work demands always kept long-term best friends Sarah DeMarco and Nickole Raymond traveling. So the music executive and sports agent maintained their friendship by meeting up in between work destinations. \u201cWe used to meet up in airport lounges for lunch and commiserate over the lack of products for women who travel a lot,\u201d says Raymond. [&hellip;]<\/p>\n","protected":false},"author":1558,"featured_media":18374,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[43903,43911],"tags":[],"class_list":["post-18368","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-community-stories","category-member-spotlight"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v22.4 (Yoast SEO v25.3.1) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Best friends create a chic bag that&#039;s all business<\/title>\n<meta name=\"description\" content=\"With LDR Brands&#039; Porter laptop bag, women can effortlessly transition from work to leisure.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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