{"id":18357,"date":"2015-12-17T17:20:40","date_gmt":"2015-12-17T22:20:40","guid":{"rendered":"https:\/\/www.wework.com\/creator\/?p=18357"},"modified":"2020-04-03T18:06:44","modified_gmt":"2020-04-03T22:06:44","slug":"transforming-grand-opera-into-an-intimate-experience","status":"publish","type":"post","link":"https:\/\/www.wework.com\/ideas\/community-stories\/member-spotlight\/transforming-grand-opera-into-an-intimate-experience","title":{"rendered":"Transforming grand opera into an intimate experience"},"content":{"rendered":"\n<p>If opera lovers were expecting the usual grand theater, they got a shock when they traveled to Bushwick for a performance by <a href=\"http:\/\/www.loftopera.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">LoftOpera<\/a>.<\/p>\n\n\n\n<p>\u201cTo get there, audience members had to walk along a badly lit street where the sidewalk had ended,\u201d recalls Brianna Maury. \u201cAnd they were thinking, \u2018Is there really opera here?\u2019 Then they see an open door with light coming out, and music playing, and we are welcoming them to LoftOpera.\u201d<\/p>\n\n\n\n<p>As Maury tells this story, her eyes light up with unbridled enthusiasm at the unique experience being provided to an audience. Her stepbrother and fellow co-founder, Daniel Ellis-Ferris, is smiling and nodding in agreement. The <a href=\"https:\/\/www.wework.com\/locations\/new-york-city\/dumbo-heights?utm_source=ads-google&amp;utm_medium=cpc&amp;utm_term=%2Bwework&amp;utm_campaign=Brooklyn%20-%20Geo&amp;gclid=CjwKEAiA18mzBRCo1e_-y_KLpXISJACEsANGZlK05apXWAEK2u-3yATRoJ3gBITYm-7kyHz2GyKgfBoCyezw_wcB\" target=\"_blank\" rel=\"noopener noreferrer\">WeWork Dumbo Heights<\/a> members seek out post-industrial spaces and locations for their small-scale productions of classic operas.<\/p>\n\n\n\n<p>\u201cTo me, these spaces provide the audience with the same feeling of awe that an opera house inspires,\u201d says Ellis-Ferris.<\/p>\n\n\n\n<p>LoftOpera sees itself as a populist opera company focusing on works that are \u201cexpressly pleasing\u201d to an opera audience.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"\/ideas\/wp-content\/uploads\/sites\/4\/2015\/12\/Transforming-Grand-Opera-into-an-Intimate-Experience2-800x571.jpg\" alt=\"Transforming Grand Opera into an Intimate Experience2\" class=\"wp-image-18363\"\/><\/figure>\n\n\n\n<p>\u201cWe want to meet the expectations of those who have them, while giving something exciting to those who don\u2019t,\u201d explains Maury. \u201cUltimately, we may unpack the story in a new way, but we want the stories to speak for themselves.\u201d<\/p>\n\n\n\n<p>LoftOpera was born out of a desire to make opera more accessible and welcoming, not just for audiences, but for performers as well.<\/p>\n\n\n\n<p>\u201cIn music school, they don\u2019t offer many paths after graduation,\u201d says Ellis-Ferris. \u201cThey focus on auditions and competitions. There\u2019s the idea that it doesn\u2019t make sense to sing for your friends.\u201d<\/p>\n\n\n\n<p>While studying jazz and contemporary music at The New School, Ellis-Ferris also liked to branch out and study genres like classical Indian and Brazilian Forr\u00f3.<\/p>\n\n\n\n<p>\u201cEn route home from two months studying music in India, I decided to take opera more seriously and commit myself to it in a real way,\u201d he adds.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"\/ideas\/wp-content\/uploads\/sites\/4\/2015\/12\/Transforming-Grand-Opera-into-an-Intimate-Experience3-800x571.jpg\" alt=\"Transforming Grand Opera into an Intimate Experience3\" class=\"wp-image-18364\"\/><\/figure>\n\n\n\n<p>As for Maury, she had no relationship to opera prior to joining her brother in this endeavor.<\/p>\n\n\n\n<p>\u201cIt&#8217;s funny because now I&#8217;ve read so many books about entrepreneurs who just threw themselves into something and hoped to figure it out,\u201d she says. \u201cI think my distance from the opera world made me question everything and figure out what was the status quo or absolutely necessary.\u201d<\/p>\n\n\n\n<p>Ellis-Ferris underscores the unapproachability of the \u201copera-industrial complex\u201d as part of the motivation for LoftOpera. \u201cActors can do Shakespeare anywhere, and I think it can be the same with opera.\u201d<\/p>\n\n\n\n<p>A recent open audition garnered almost 400 applicants, \u201cand we were able to see 40,\u201d he says. This does not sit well with Maury and Ellis-Ferris, who want LoftOpera to be experienced as approachable. But it\u2019s testament to the growing interest and reputation of LoftOpera, now in its third year.<\/p>\n\n\n\n<p>The pair sees themselves at the forefront of a grassroots movement. The hope is that others will pick up on this idea in cities all over the country. LoftOpera is eyeing places such as Detroit and New Orleans for future expansion.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"\/ideas\/wp-content\/uploads\/sites\/4\/2015\/12\/Transforming-Grand-Opera-into-an-Intimate-Experience4-800x571.jpg\" alt=\"Transforming Grand Opera into an Intimate Experience4\" class=\"wp-image-18365\"\/><\/figure>\n\n\n\n<p>Maury\u2019s advice for those looking to form an opera company is simple and direct: \u201cDo what it takes.\u201d<\/p>\n\n\n\n<p>This means Maury selling tickets and tending bar, and Ellis-Ferris repairing costumes at the last minute before curtain.<\/p>\n\n\n\n<p>They have also learned much from their mistakes, notably when a surprise inspection on opening night of <em>La Boh\u00e8me<\/em> led to a $500 fine over an exit sign. To avoid this for future productions, Ellis-Ferris had to take a course to become certified as a New York City fireguard.<\/p>\n\n\n\n<p>When the company first formed, Maury and Ellis-Ferris discussed <em>Tosca<\/em> as their dream production, but ruled it out as too large and ambitious. \u201cWe thought we\u2019d need to wait at least three years,\u201d Ellis-Ferris recalls.<\/p>\n\n\n\n<p>Now three years later, <em>Tosca<\/em> is part of their 2016 season.<\/p>\n\n\n\n<p>Photo credit: <a href=\"http:\/\/emanuelhahn.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">Emanuel Hahn<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>If opera lovers were expecting the usual grand theater, they got a shock when they traveled to Bushwick for a performance by LoftOpera. \u201cTo get there, audience members had to walk along a badly lit street where the sidewalk had ended,\u201d recalls Brianna Maury. \u201cAnd they were thinking, \u2018Is there really opera here?\u2019 Then they [&hellip;]<\/p>\n","protected":false},"author":1556,"featured_media":20214,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[43903,43911],"tags":[],"class_list":["post-18357","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-community-stories","category-member-spotlight"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v22.4 (Yoast SEO v25.3.1) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Transforming grand opera into an intimate experience<\/title>\n<meta name=\"description\" content=\"Brianna Maury and Daniel Ellis-Ferris seek out post-industrial spaces and locations for their small-scale productions of classic operas.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, 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