{"id":18257,"date":"2015-12-14T17:44:49","date_gmt":"2015-12-14T22:44:49","guid":{"rendered":"https:\/\/www.wework.com\/creator\/?p=18257"},"modified":"2020-04-03T18:06:45","modified_gmt":"2020-04-03T22:06:45","slug":"two-friends-deliver-christmas-cheer-along-with-the-tree","status":"publish","type":"post","link":"https:\/\/www.wework.com\/ideas\/community-stories\/member-spotlight\/two-friends-deliver-christmas-cheer-along-with-the-tree","title":{"rendered":"Two friends deliver Christmas cheer (along with the tree)"},"content":{"rendered":"\n<p>When he thinks about growing up in northeastern Connecticut, Ben Sisko remembers his family\u2019s annual trips to cut down their own Christmas tree. After moving to Washington, D.C., not having a car or a lot of free time made getting his own tree feel like a hassle. But he still missed having one around during the holidays.<\/p>\n\n\n\n<p>\u201cThe holiday season, for me, is a good reminder that while work is great and being fulfilled professionally is great, it is a time to center yourself and be reminded that your family and friends are really important,\u201d says Sisko, a strategic partnerships and growth manager for startups. \u201cFor a lot of people, a Christmas tree is the embodiment of that.\u201d<\/p>\n\n\n\n<p>This sentiment inspired <a href=\"http:\/\/www.dctreedelivery.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">DC Tree Delivery<\/a>, which delivers freshly cut Fraser firs from a local farm to city dwellers. After setting it up in a stand, they\u2019ll even vacuum up those pesky pine needles. The <a href=\"https:\/\/www.wework.com\/commons\" target=\"_blank\" rel=\"noopener noreferrer\">WeWork Commons<\/a> members also offer a removal service.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"\/ideas\/wp-content\/uploads\/sites\/4\/2015\/12\/Two-Friends-Deliver-Christmas-Cheer-Along-with-the-Tree2-800x571.jpg\" alt=\"Two Friends Deliver Christmas Cheer (Along with the Tree)2\" class=\"wp-image-18264\"\/><\/figure>\n\n\n\n<p>\u201cI\u2019d been thinking about this idea for a while,\u201d says Sisko. \u201cIt\u2019s something I thought I could execute really well with the help of a friend.\u201d<\/p>\n\n\n\n<p>That friend was Koby Arthur, associate community manager at <a href=\"https:\/\/www.wework.com\/locations\/washington-d-c\/wonder-bread-factory\" target=\"_blank\" rel=\"noopener noreferrer\">WeWork Wonder Bread Factory<\/a>, who Sisko met in an entrepreneurship program.<\/p>\n\n\n\n<p>\u201cBen pitched me the idea, and I was 100 percent on board,\u201d says Arthur. \u201cBen is very detail-oriented. He\u2019s the kind of guy you trust to make sure everything happens on time, so he\u2019s been handling logistics and business development. I have a good sense of what customers want to see, so I handle marketing and strategy.\u201d<\/p>\n\n\n\n<p>With the team assembled, the friends needed to see if there would be any demand for their product.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"\/ideas\/wp-content\/uploads\/sites\/4\/2015\/12\/Two-Friends-Deliver-Christmas-Cheer-Along-with-the-Tree3-800x571.jpg\" alt=\"Two Friends Deliver Christmas Cheer (Along with the Tree)3\" class=\"wp-image-18279\"\/><\/figure>\n\n\n\n<p>\u201cWe both knew that when you have an idea, you can talk about it and get really excited, but you have to put it out there into the world,\u201d says Arthur. \u201cWe built the website in about one sleepless night. We let our families take the first glance at it, and then immediately after that, Ben and I walked around D.C. and talked to strangers and asked them what they thought about the idea.\u201d<\/p>\n\n\n\n<p>According to Sisko, \u201cIt was challenging to send that first friends and family email. The biggest thing is getting over that imposter syndrome hump and keeping that at bay as you make decisions.\u201d<\/p>\n\n\n\n<p>People responded. DC Tree Delivery sold out its entire stock by November 30. More customers joined an email list so they could be informed when more trees were available.<\/p>\n\n\n\n<p>\u201cWe want to make sure we\u2019re starting off their holidays on a good note,\u201d says Arthur. \u201cI can\u2019t imagine a better way to spend Christmas than helping people across the city set up their Christmas trees.\u201d<\/p>\n\n\n\n<p>Photo credit: <a href=\"http:\/\/fkwhite.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">Foster K. White<\/a>, <a href=\"https:\/\/www.flickr.com\/photos\/dpstyles\/5214448037\/in\/photolist-8WMpJv-aXqy4n-7EME6c-99M5vz-dMf8Ng-i1cpQw-7dZJFU-ifMNDK-aZen6F-7ERvAb-skQwqo-dA9uTA-93cMGx-shSi3Z-bw9qiw-7dZJhu-aYNnNK-975mef-7EMCsZ-972exv-97JBgr-4gWRME-93cKWZ-5NySkL-sZEsTe-iA1Yga-rsxGnu-7ijGTZ-sH42Db-bK4baH-5KZfJM-7dVRsV-94yhwj-dACvog-7kXBmc-AZiDcb-dAuNtW-929FTh-5WoYKw-aTuRAa-7sSx8h-qsMBFn-pu4otc-948WyD-aFxePe-5NciCf-5Nci6Q-4pnrNP-5WoDBQ-5N83G4\" target=\"_blank\" rel=\"noopener noreferrer\">Dennis Crowley\/Flickr<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>When he thinks about growing up in northeastern Connecticut, Ben Sisko remembers his family\u2019s annual trips to cut down their own Christmas tree. After moving to Washington, D.C., not having a car or a lot of free time made getting his own tree feel like a hassle. But he still missed having one around during [&hellip;]<\/p>\n","protected":false},"author":1578,"featured_media":18263,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[43903,43911],"tags":[],"class_list":["post-18257","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-community-stories","category-member-spotlight"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.8 (Yoast SEO v27.8) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Two friends deliver Christmas cheer (along with the tree)<\/title>\n<meta name=\"description\" content=\"DC Tree Delivery sends freshly cut Fraser firs from a local farm to city dwellers.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, 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