{"id":17526,"date":"2015-11-11T17:28:24","date_gmt":"2015-11-11T22:28:24","guid":{"rendered":"https:\/\/www.wework.com\/creator\/?p=17525"},"modified":"2020-03-30T18:27:43","modified_gmt":"2020-03-30T22:27:43","slug":"in-the-beauty-business-startup-lesalon-is-tough-as-nails","status":"publish","type":"post","link":"https:\/\/www.wework.com\/ideas\/community-stories\/member-spotlight\/in-the-beauty-business-startup-lesalon-is-tough-as-nails","title":{"rendered":"In the beauty business, startup LeSalon is tough as nails"},"content":{"rendered":"

Shelves full of sleek, minimalist jars and bottles are the first things you notice at the headquarters of LeSalon<\/a>. If it feels a bit like a salon, that\u2019s not accidental: the London-based company offers high-end nail services.<\/p>\n

But this isn\u2019t where the pampering takes place. Their innovation is that their services are delivered to your door.<\/p>\n

Co-founders Jean-Michel Chalayer and Natasha Pilbrow have built out an app that allows customers to enjoy spa services without leaving their home, hotel, or office. They select their service of choice\u2014manicure, pedicure, or both\u2014choose a time, date, and location, and then pay for the appointment through the app (currently available for iOS<\/a> only, with an Android version coming soon).<\/p>\n

\"In<\/a><\/p>\n

The WeWork Moorgate<\/a> members point out that even a business that\u2019s all about pampering can be a little stressful behind the scenes.<\/p>\n

\u201cWhen people say starting a business is hard, they really mean it,\u201d says Chalayer. \u201cEveryone underestimates how difficult it is before they start.\u201d<\/p>\n

His advice to other entrepreneurs? Remember that you\u2019re in it for the long haul.<\/p>\n

\u201cI find you\u2019re always working hard to get small things done, and they all fall into place slowly,\u201d he says. \u201cIt\u2019s not one particular \u2018aha\u2019 moment.\u201d<\/p>\n

All the hard work has definitely paid off.<\/p>\n

LeSalon has five full-time employees that oversee upwards of 250 appointments each month, and the founders are passionate about supporting their team of professionals.<\/p>\n

\"In<\/a><\/p>\n

\u201cWe hope to optimize and facilitate LeSalon using tech, but ultimately it\u2019s about relationships and quality,\u201d says Pilbrow.<\/p>\n

LeSalon sources its professionals through word-of-mouth recommendations and has a stringent policy in place about hiring, priding itself on bringing in top-notch professionals. Ongoing training sessions ensure their team is up to speed and that they\u2019re constantly developing their craft.<\/p>\n

\u201cUntil now, there hasn\u2019t been a real way to progress in this career or to build careers at their own pace,\u201d Pilbrow explains. \u201cProfessionals work long shifts and only make minimum wage. How can you expect them to feel passionate and motivated about what they do? We\u2019re hoping to change that\u2014to help create a career path for them.”<\/p>\n

A film lawyer-turned-entrepreneur and mother of two young children, Pilbrow\u2019s passion for helping women work flexibly stems from her own experience balancing entrepreneurship and parenthood.<\/p>\n

\u201cI\u2019m always looking for that harmony,\u201d she explains. \u201cSome weeks, I feel that I\u2019ve got it under control, and other weeks not.\u201d<\/p>\n

\"In<\/a><\/p>\n

Chalayer, a tech enthusiast and former strategy consultant, notes the weight that\u2019s put on the shoulders of entrepreneurs.<\/p>\n

\u201cIt\u2019s all on you\u2014it\u2019s your own determination that makes things happen,\u201d he says. \u201cYou have to put pressure on yourself because no one else is doing it. As the founders, you\u2019re the ones who are going to take this business forward.\u201d<\/p>\n

The pair intentionally started small, offering only a narrow set of services in certain areas of London. Though they\u2019d love to expand to other parts of London, and eventually Europe, they don\u2019t want to rush things. Earning customers\u2019 trust up front is paramount. \u201cIf you get it right with one service, you can expand from there,\u201d they explain.<\/p>\n

How does LeSalon know it\u2019s on the right track? For Pilbrow, it\u2019s knowing professionals are making decent money and have a great sense of pride in working with LeSalon.<\/p>\n

\u201cPlus, when we hear busy women saying \u2018Oh my gosh, where\u2019ve you been?\u2019, that <\/em>is validating.\u201d<\/p>\n

\"In<\/a><\/p>\n

Photo credit: Lauren Kallen<\/p>\n","protected":false},"excerpt":{"rendered":"

Shelves full of sleek, minimalist jars and bottles are the first things you notice at the headquarters of LeSalon. If it feels a bit like a salon, that\u2019s not accidental: the London-based company offers high-end nail services. But this isn\u2019t where the pampering takes place. Their innovation is that their services are delivered to your […]<\/p>\n","protected":false},"author":896,"featured_media":17527,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[43903,43911],"tags":[],"class_list":["post-17526","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-community-stories","category-member-spotlight"],"acf":[],"yoast_head":"\nIn the beauty business, startup LeSalon is tough as nails<\/title>\n<meta name=\"description\" content=\"The LeSalon office feels a bit like a salon, that\u2019s not accidental: the London-based company offers high-end nail services.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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