{"id":17409,"date":"2015-11-03T16:08:34","date_gmt":"2015-11-03T21:08:34","guid":{"rendered":"https:\/\/www.wework.com\/creator\/?p=17409"},"modified":"2020-03-30T18:27:47","modified_gmt":"2020-03-30T22:27:47","slug":"f-bombs-inspire-fable-founder-to-create-kid-friendly-tablet","status":"publish","type":"post","link":"https:\/\/www.wework.com\/ideas\/professional-development\/f-bombs-inspire-fable-founder-to-create-kid-friendly-tablet","title":{"rendered":"F-bombs inspire Fable founder to create kid-friendly tablet"},"content":{"rendered":"<p>When Matthew Growney let his three kids use his iPad, he came across some troubling scenarios.<\/p>\n<p>\u201cMy daughter and son would type in \u2018Super Mario Bros\u2019 and a spoof would pop up with profanity,\u201d Growney says. \u201cIt was a clip of guys yelling the F-word to Mario.\u201d<\/p>\n<p>So Growney created <a href=\"https:\/\/vizitme.com\/aboutfable\">Fable<\/a>, a tablet that looks and functions like an iPad. It doesn\u2019t have browsing capabilities, so children won\u2019t receive pop-up messages or inappropriate ads. Instead they\u2019ll find a candy store of content, including stories, learning activities, and creative apps.<\/p>\n<p><a href=\"https:\/\/www.wework.com\/creator\/wework-creators\/f-bombs-inspire-fable-founder-to-create-kid-friendly-tablet\/attachment\/fable_gift_expos_2-1\/\" rel=\"attachment wp-att-17412\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" class=\"  wp-image-17412 alignleft\" src=\"https:\/\/www.wework.com\/ideas\/wp-content\/uploads\/sites\/4\/2019\/06\/Fable_Gift_expos_2-1.jpg?resize=381%2C381\" alt=\"F-Bombs Inspire Fable Founder to Create Kid-Friendly Tablet\" width=\"381\" height=\"381\" \/><\/a><\/p>\n<p>\u201cI felt like this was a great opportunity to further develop safe and secure experiences for kids,\u201d he says.<\/p>\n<p>Growney watched his father run a successful corporation while he was growing up outside of Chicago, and it was always his dream to start his own company. After launching the investment firm Rudyard Partners in 2009, Growney moved to New York. Fable is the third product that his business, Isabella Products, has produced.<\/p>\n<p>There were plenty of challenges when Growney was designing and building the prototype. One choice was how thin to make the product. Adults want a tablet that\u2019s as thin as possible, but that\u2019s not always the best choice for kids.<\/p>\n<p>\u201cIn the Apple world, thin is in,\u201d Growney says. \u201cBut it\u2019s hard to have the yield without durability. We redesigned the devices\u2019 guts to make sure we have built in a tiny bit of extra insulation and wall thickness, so when you drop the device, it isn\u2019t going to break.&#8221;<\/p>\n<p>Another problem was attracting investors who are used to funding the latest app. With little interest from domestic investors, he decided to look abroad.<\/p>\n<p><a href=\"https:\/\/www.wework.com\/creator\/wework-creators\/f-bombs-inspire-fable-founder-to-create-kid-friendly-tablet\/attachment\/20151021-matthew-growney-fable-3\/\" rel=\"attachment wp-att-17415\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" class=\"  wp-image-17415 alignleft\" src=\"https:\/\/www.wework.com\/ideas\/wp-content\/uploads\/sites\/4\/2019\/06\/20151021-Matthew-Growney-Fable-3.jpg?resize=403%2C604\" alt=\"F-Bombs Inspire Fable Founder to Create Kid-Friendly Tablet\" width=\"403\" height=\"604\" \/><\/a><\/p>\n<p>\u201cAmerican VCs are very much out of touch with how hardware companies are built today,\u201d Growney says. \u201cThey\u2019re more likely to fund software and app companies, leaving the doorway open for strategics and international family offices to invest in U.S. hardware companies.\u201d<\/p>\n<p>Growney targets investors who understand that his idea isn\u2019t just to build another Kindle or iPad, but to develop a new kind of educational device. His plan seems to be working, as the company is on track to reaching profitability in the next five to six months.<\/p>\n<p>\u201cWe\u2019re going to innovate and make affordable the way children learn and experience the digital and physical worlds,\u201d Growney says.<\/p>\n<p>Photo credit: Lauren Kallen &amp; Fable<\/p>\n","protected":false},"excerpt":{"rendered":"<p>When Matthew Growney let his three kids use his iPad, he came across some troubling scenarios. \u201cMy daughter and son would type in \u2018Super Mario Bros\u2019 and a spoof would pop up with profanity,\u201d Growney says. \u201cIt was a clip of guys yelling the F-word to Mario.\u201d So Growney created Fable, a tablet that looks [&hellip;]<\/p>\n","protected":false},"author":917,"featured_media":17411,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[43902],"tags":[],"class_list":["post-17409","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-professional-development"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v22.4 (Yoast SEO v25.3.1) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>F-bombs inspire Fable founder to create kid-friendly tablet<\/title>\n<meta name=\"description\" content=\"When Matthew Growney let his three kids use his iPad, he came across some troubling scenarios. 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