{"id":17221,"date":"2015-10-26T16:45:08","date_gmt":"2015-10-26T20:45:08","guid":{"rendered":"https:\/\/www.wework.com\/creator\/?p=17221"},"modified":"2020-04-03T18:06:48","modified_gmt":"2020-04-03T22:06:48","slug":"after-dressing-beyonce-designer-jerome-lamaar-is-reaching-new-heights","status":"publish","type":"post","link":"https:\/\/www.wework.com\/ideas\/community-stories\/member-spotlight\/after-dressing-beyonce-designer-jerome-lamaar-is-reaching-new-heights","title":{"rendered":"After dressing Beyonc\u00e9, designer J\u00e9r\u00f4me LaMaar is reaching new heights"},"content":{"rendered":"<h1>Meet Beyonce&#8217;s Designer, Jerome LaMaar<\/h1>\n<p>When you meet fashion designer J\u00e9r\u00f4me LaMaar, it doesn\u2019t take long to realize that he\u2019s a person who gets exactly what he wants, mostly because of his relentless determination.<\/p>\n<p>Take the sleek black flight jacket that the founder of <a href=\"http:\/\/www.531jerome.com\/\">5:31 J\u00e9r\u00f4me<\/a> is wearing during an interview in his studio. It was a gift from NASA, he explains.<\/p>\n<p>\u201cI saw this jacket in a documentary and emailed NASA so many times that it finally arrived at my door.\u201d LaMaar says.\u00a0\u201cI\u2019m convinced they were just trying to shut me up!\u201d<\/p>\n<p><a href=\"https:\/\/www.wework.com\/creator\/wework-creators\/after-dressing-beyonce-designer-jerome-lamaar-is-reaching-new-heights\/attachment\/20151016-jerome-lamaar-32\/\" rel=\"attachment wp-att-17227\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-17227\" src=\"https:\/\/www.wework.com\/ideas\/wp-content\/uploads\/sites\/4\/2019\/06\/20151016-Jerome-Lamaar-32.jpg?resize=1280%2C853\" alt=\"After Dressing Beyonc\u00e9, Designer J\u00e9r\u00f4me LaMaar Is Reaching New Heights\" width=\"1280\" height=\"853\" \/><\/a><\/p>\n<p>LaMaar\u2019s tenacity has been clear to everyone around him since he was a teenager. Even though he was too young to work for the hip-hop fashion brand Baby Phat, he repeatedly contacted the company in the hopes that someone there would give him a chance. He finally got a call from Baby Phat when he was just 15, and the resulting internship eventually became a seven-year stint with Kimora Lee Simmons\u2019 company.<\/p>\n<p>But LaMaar wanted to strike out on his own, which he did at age 22. He now works as a trend consultant for <a href=\"http:\/\/www.promostyl.com\/en\/\">Promostyl<\/a>, a position that allows him enough time to create his own groundbreaking fashion line at 5:31 J\u00e9r\u00f4me.<\/p>\n<p><a href=\"https:\/\/www.wework.com\/creator\/wework-creators\/after-dressing-beyonce-designer-jerome-lamaar-is-reaching-new-heights\/attachment\/20151016-jerome-lamaar-2\/\" rel=\"attachment wp-att-17230\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-17230\" src=\"https:\/\/www.wework.com\/ideas\/wp-content\/uploads\/sites\/4\/2019\/06\/20151016-Jerome-Lamaar-2.jpg?resize=853%2C1280\" alt=\"After Dressing Beyonc\u00e9, Designer J\u00e9r\u00f4me LaMaar Is Reaching New Heights\" width=\"853\" height=\"1280\" \/><\/a><\/p>\n<h2 id=\"jerome-lamaar-fashion\">Jerome LaMaar Fashion<\/h2>\n<p>LaMaar has already shown two years in a row at New York Fashion Week, quite an achievement for someone so young. The reviews of his current line have been an unbroken string of raves. The <em>New York Times<\/em> praised his \u201cample shapes\u201d and \u201crich detailing,\u201d while <em>Elle <\/em>called him \u201cthe next twentysomething fashion designer to watch.\u201d<\/p>\n<p><a href=\"https:\/\/www.wework.com\/creator\/wework-creators\/after-dressing-beyonce-designer-jerome-lamaar-is-reaching-new-heights\/attachment\/screen-shot-2015-10-26-at-4-23-07-pm\/\" rel=\"attachment wp-att-17225\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" class=\" wp-image-17225 alignleft\" src=\"https:\/\/www.wework.com\/ideas\/wp-content\/uploads\/sites\/4\/2019\/06\/Screen-Shot-2015-10-26-at-4.23.07-PM.png?resize=417%2C418\" alt=\"After Dressing Beyonc\u00e9, Designer J\u00e9r\u00f4me LaMaar Is Reaching New Heights\" width=\"417\" height=\"418\" \/><\/a><\/p>\n<p>At a time when insiders are complaining that the fashion world has become all too predictable, the New York-based designer brings something different to the table: something loud, something exciting, something worthy of the spotlight. No wonder LaMaar\u2019s designs have attracted celebrities like Beyonc\u00e9, who has been photographed in his pieces more than once in the past six months.<\/p>\n<p>\u201cI am a simple guy on the outside, but my mind is really all over the place,\u201d LaMaar says. \u201cIt is complex and has all of these different nuances and ideas that need to be pushed out. My world, and my brand, is opulent, glamorous, and fun. That\u2019s who I am.\u201d<\/p>\n<p>As LaMaar energetically circles the room during our interview, I realize that even his <a href=\"https:\/\/www.wework.com\/locations\/new-york-city\/park-south\">WeWork Park South<\/a> space offers visitors a sense of escapism. (His main studio is in the Bronx, where he grew up.) He carefully sorted through racks of shimmering clothing, the kind of garments young girls fantasize about when playing dress-up. Bold camouflage prints, glittering sequined dresses, and fur-covered platform shoes line the walls.<\/p>\n<p>His most recent collection is especially grandiose. Inspired by the idea of a \u201cglamazon woman,\u201d the designs are maxed out with color and sequins and bling. One pair of decorative denim pants stood out as especially psychedelic, clad with Swarovski crystals, pearls, lava rocks, and more.<\/p>\n<p><a href=\"https:\/\/www.wework.com\/creator\/wework-creators\/after-dressing-beyonce-designer-jerome-lamaar-is-reaching-new-heights\/attachment\/20151016-jerome-lamaar-10\/\" rel=\"attachment wp-att-17226\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-17226\" src=\"https:\/\/www.wework.com\/ideas\/wp-content\/uploads\/sites\/4\/2019\/06\/20151016-Jerome-Lamaar-10.jpg?resize=1280%2C853\" alt=\"After Dressing Beyonc\u00e9, Designer J\u00e9r\u00f4me LaMaar Is Reaching New Heights\" width=\"1280\" height=\"853\" \/><\/a><\/p>\n<p>His approach to style is so over-the-top that it comes as a bit of a surprise that his designs often come to him during his most introspective times.<\/p>\n<p>\u201cI have a big family, so I used to close my door to be alone and sketch or read, but even that can get boring so I\u2019d find myself just sitting,\u201d he says. \u201cI remember my thoughts becoming so vivid and wondering if I was crazy for having all of these ideas run through my head. It ended up being an amazing way to enlighten myself.\u201d<\/p>\n<p><a href=\"https:\/\/www.wework.com\/creator\/wework-creators\/after-dressing-beyonce-designer-jerome-lamaar-is-reaching-new-heights\/attachment\/20151016-jerome-lamaar-15\/\" rel=\"attachment wp-att-17228\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" class=\" wp-image-17228 alignleft\" src=\"https:\/\/www.wework.com\/ideas\/wp-content\/uploads\/sites\/4\/2019\/06\/20151016-Jerome-Lamaar-15.jpg?resize=374%2C561\" alt=\"After Dressing Beyonc\u00e9, Designer J\u00e9r\u00f4me LaMaar Is Reaching New Heights\" width=\"374\" height=\"561\" \/><\/a><\/p>\n<p>When LaMaar wakes up every morning at 5:30, the first thing he does is meditate. These quiet moments often inspire the concepts for his collections. A certain idea will cross his mind and he\u2019ll quickly sketch it out on a mood board. He gestures to a drawing of a pair of shoes, and it was clearly the inspiration for a finished pair that is sitting on the table directly next to me.<\/p>\n<p>He then reaches toward a rack of clothing and pulls out a wildly embellished pair of denim pants. After traveling to fabric shows in Paris and New York, he decided to use Japanese denim that he produced in his sample house. LaMaar sewed on each of the eye-catching embellishments by hand, securing each crystal and sequin in place as he went along.<\/p>\n<p>\u201cMy favorite parts of the process are the beginning,\u201d he says, \u201cand the end. After the designs are finished, we plan for the presentation, cast models, go through fittings, and at the end of the show, it feels so good to be done! It\u2019s an amazing process, but it can be stressful. We\u2019re going through growing pains and I\u2019m growing as a creative.\u201d<\/p>\n<p>LaMaar\u2019s pieces aren\u2019t distributed in stores or sold online, so he mainly creates one-of-a-kind designs for clients\u2014such as the embellished plum jacket Beyonc\u00e9 wore on the cover of <em>Grazia<\/em> magazine. And the sunny yellow \u201cAir\u201d dress that she recently wore (one of several of his pieces in her wardrobe, LaMaar says) has led to other celebrities contacting him about wearing his designs.<\/p>\n<p>Success brings its own challenges, especially considering his team is still very small. But LaMaar\u2019s humble attitude (his label\u2019s tagline reads \u201cgratitude is glamorous\u201d) helps him maintain an optimistic perspective.<\/p>\n<p>\u201cI tend to repeat this mantra to myself: \u2018You are creative, you are amazing, you are humble, you are human.\u2019 I\u2019m visualizing what I want while I listen to what\u2019s happening around me and I\u2019m pulling it toward me. That\u2019s how the universe works.\u201d<\/p>\n<p><a href=\"https:\/\/www.wework.com\/creator\/wework-creators\/after-dressing-beyonce-designer-jerome-lamaar-is-reaching-new-heights\/attachment\/20151016-jerome-lamaar-6\/\" rel=\"attachment wp-att-17229\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-17229\" src=\"https:\/\/www.wework.com\/ideas\/wp-content\/uploads\/sites\/4\/2019\/06\/20151016-Jerome-Lamaar-6.jpg?resize=1280%2C853\" alt=\"After Dressing Beyonc\u00e9, Designer J\u00e9r\u00f4me LaMaar Is Reaching New Heights\" width=\"1280\" height=\"853\" \/><\/a><\/p>\n<p>Photo credit: Lauren Kallen<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Meet Beyonce&#8217;s Designer, Jerome LaMaar When you meet fashion designer J\u00e9r\u00f4me LaMaar, it doesn\u2019t take long to realize that he\u2019s a person who gets exactly what he wants, mostly because of his relentless determination. Take the sleek black flight jacket that the founder of 5:31 J\u00e9r\u00f4me is wearing during an interview in his studio. It [&hellip;]<\/p>\n","protected":false},"author":1404,"featured_media":34608,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[43903,43911],"tags":[],"class_list":["post-17221","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-community-stories","category-member-spotlight"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v22.4 (Yoast SEO v25.3.1) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Meet Beyonce\u2019s Designer Jerome LaMaar | Ideas by We<\/title>\n<meta name=\"description\" content=\"When you meet fashion designer J\u00e9r\u00f4me LaMaar, it doesn\u2019t take long to realize that he\u2019s a person who gets exactly what he wants, mostly because of his relentless determination.\" \/>\n<meta name=\"robots\" content=\"index, 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