{"id":168,"date":"2018-03-08T00:00:05","date_gmt":"2018-03-08T05:00:00","guid":{"rendered":"\/newsroom\/soulcycle-founder-julie-rice-brings-her-hands-on-approach-to-wework\/"},"modified":"2022-09-01T10:52:08","modified_gmt":"2022-09-01T14:52:08","slug":"soulcycle-founder-julie-rice-brings-her-hands-on-approach-to-wework","status":"publish","type":"post","link":"https:\/\/www.wework.com\/ideas\/community-stories\/employee-spotlight\/soulcycle-founder-julie-rice-brings-her-hands-on-approach-to-wework","title":{"rendered":"SoulCycle founder Julie Rice brings her hands-on approach to WeWork"},"content":{"rendered":"\n

Since joining WeWork<\/a> last November, Julie Rice has spent a lot of time behind the front desk. The company\u2019s incoming chief brand officer knows the value of facetime with members, having done many such shifts in the early years of SoulCycle, the brand that she and co-founder Elizabeth Cutler built into the global standard for boutique fitness.<\/p>\n\n\n\n

Her hands-on approach clearly worked at SoulCycle. After running the company since 2006, she and Cutler negotiated a high-profile sale to Equinox. Eager to pursue new challenges, both left the company in 2016.<\/p>\n\n\n\n

\u201cI used to say that you could learn more by taking a class or working behind the front desk for an hour than you could at your desk for a year,\u201d says Rice, who has rolled up her sleeves at many WeWork locations. \u201cAnd I think it\u2019s the same thing at WeWork. The times that I really understand the nuance of the company are when I\u2019m in the buildings.\u201d<\/p>\n\n\n\n

Rice\u2014who WeWork Chief Operations Officer Jen Berrent calls \u201cone of the most important entrepreneurs of our generation\u201d\u2014sat down to share how she\u2019s navigating the transition from entrepreneur to team player, what advice she\u2019s giving to another set of female founders, and why right now is a great time to be a woman.<\/p>\n\n\n