{"id":16579,"date":"2015-09-15T19:14:28","date_gmt":"2015-09-15T23:14:28","guid":{"rendered":"https:\/\/www.wework.com\/creator\/?p=16579"},"modified":"2020-03-30T18:28:01","modified_gmt":"2020-03-30T22:28:01","slug":"want-to-know-more-about-wine-these-4-startups-break-it-down","status":"publish","type":"post","link":"https:\/\/www.wework.com\/ideas\/community-stories\/member-spotlight\/want-to-know-more-about-wine-these-4-startups-break-it-down","title":{"rendered":"Want to know more about wine? These four startups break It down"},"content":{"rendered":"

Across the United States, more and more people are drinking wine.<\/p>\n

According to the Wine Institute, in 1993, Americans drank 1.74 gallons of wine<\/a> per capita, and in 2013, that number had risen to 2.82 gallons. Recently, the United States overtook France as the number one wine-drinking country<\/a> in the world. On average, Americans are drinking 16 bottles per year.<\/p>\n

To keep up with the demand for information on wine, four companies based out of WeWork offices in New York and Boston\u2014VinePair<\/a> in Chelsea<\/a>, Second Glass<\/a> in South Station<\/a>, Vinu<\/a> in Soho West<\/a>, and Wine & Co.<\/a> in NoMad<\/a>\u2014have created products and services for every type of wine drinker.<\/p>\n

VinePair, which launched a year and a half ago, is a website devoted to articles about all things wine, beer, and spirits-related. \u201cWe started with the desire to make alcohol less pretentious, intimidating, and anxiety-inducing,\u201d says Adam Teeter, co-founder of the company. \u201cWe realized that no one was speaking to our generation in a voice that we understood, and in a way that was acceptable and fun.\u201d<\/p>\n

\"Want<\/a><\/p>\n

In the short time that VinePair has been online, it\u2019s gained 1.2 million readers per month between the ages of 25 to 35. They\u2019re mostly in urban areas, and a large percentage of them are female. \u201cNone of the traditional publications were ever female-leaning. We set out to make VinePair accessible for them, because females especially purchase more wine than other demographics,\u201d Teeter says.<\/p>\n

All the articles are explanatory and in-depth, because \u201cwe don\u2019t assume you know anything about wine, beer, and spirits,\u201d says Teeter. Recent posts include \u201cHow to Give the Perfect Bottle of Wine to Mark a Birth Year or Anniversary\u201d and \u201cWhy Do We Put Vodka in the Freezer, But Not Whiskey?\u201d<\/p>\n

Eventually, according to Teeter, VinePair will become a media company and branch out into other areas like travel, real estate, cars, and business. As for now, they\u2019re focusing on providing their audience with the most helpful information possible. \u201cOur readers want a knowledge base when they have an interaction with the shopkeeper and the waiter,\u201d he says.<\/p>\n

Another company aiming to improve the waiter-customer interaction is Vinu, an interactive wine list for the iPad. Currently in 300 stand-alone restaurants and some cruise ships, the app lets guests answer a few questions, and then receive the best-matched wine selection.<\/p>\n

Craig Saper, co-founder of Vinu, says he and his team established the company because, \u201cWe had a shared feeling in that collecting wine today is broken for all constituents, from the restaurant guests to consumers at retail stores to the retailers and dining establishments.\u201d<\/p>\n

When guests walk into a restaurant, they\u2019re typically handed a long wine list or a book of available wines. \u201cIt has pages and pages of wines that are very hard to differentiate from one another,\u201d says Saper. \u201cYou have to have a working knowledge of 12 different languages to be able to navigate the wine list.\u201d<\/p>\n

\"Want<\/a><\/p>\n

Now guests can easily choose the best-suited wine for them instead of picking one at random or spend time Googling every single type on the list. In addition, Saper says, it makes sommeliers\u2019 lives easier too. They don\u2019t have to print up new wine lists everyday, or attempt to explain the items on the list in detail.<\/p>\n

Currently, at Second Glass events, that\u2019s exactly what the highly trained and educated sommeliers are doing. Tyler Balliet, founder and president of the company, throws events for wine drinkers all throughout the country. About 13,000 people attended three of his Second Glass gatherings this last spring alone, and in the fall, there are more coming up in New York City, Chicago, and Boston.<\/p>\n

At these events, attendees can download the mobile app, which will let them rate and jot down their favorite wines, as well as find stores that sell those wines. \u201cWe don’t just work with any winery,\u201d says Balliet. \u201cWe hand pick them. We have every major style and grape from every major winery in the world. We make sure that every single region and grape is represented, and that the people who are pouring them know what they\u2019re all about.\u201d<\/p>\n

\"Want<\/a><\/p>\n

Like Balliet, Constance Chamberlain, who founded her wine marketing business Wine & Co. in 2013, is contributing to wine education around the globe. She works with trade associations and smaller wineries, and creates content such as photos on Instagram of Austrian wines<\/a> and a Tumblr dedicated to the wines of Alentejo<\/a>. She\u2019ll do whatever is needed, like copywriting, blog posting, social media strategy, and ad planning to get the word out there about these wineries and educate buyers.<\/p>\n

\u201cThere are a lot of really knowledgeable people out there,\u201d Chamberlain says. \u201cThe thing with wine is nobody knows it all. There is always something new to learn.\u201d<\/p>\n

Photo credit: Lauren Kallen \/ Abraham Gross<\/p>\n","protected":false},"excerpt":{"rendered":"

Across the United States, more and more people are drinking wine. According to the Wine Institute, in 1993, Americans drank 1.74 gallons of wine per capita, and in 2013, that number had risen to 2.82 gallons. Recently, the United States overtook France as the number one wine-drinking country in the world. On average, Americans are […]<\/p>\n","protected":false},"author":1498,"featured_media":16582,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"template-single-archived.blade.php","format":"standard","meta":{"_acf_changed":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[43903,43911],"tags":[],"class_list":["post-16579","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-community-stories","category-member-spotlight"],"acf":[],"yoast_head":"\nWant to know more about wine? 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