{"id":16495,"date":"2015-09-10T22:00:40","date_gmt":"2015-09-11T02:00:40","guid":{"rendered":"https:\/\/www.wework.com\/creator\/?p=16495"},"modified":"2020-03-30T18:28:03","modified_gmt":"2020-03-30T22:28:03","slug":"runway-ready-in-minutes-thanks-to-the-founder-of-tailor-made-me","status":"publish","type":"post","link":"https:\/\/www.wework.com\/ideas\/community-stories\/member-spotlight\/runway-ready-in-minutes-thanks-to-the-founder-of-tailor-made-me","title":{"rendered":"Runway-ready in minutes, thanks to Tailor Made Me"},"content":{"rendered":"<p>People don\u2019t often compare the worlds of the military and the runway, but maybe they should. Both are fields where discipline and drama run high, after all.<\/p>\n<p>For April Story, co-founder of <a href=\"http:\/\/www.tailormademe.com\/#thedifference\">Tailor Made Me<\/a>, the two are inseparable. As a military veteran, she uses her training to help manage Tailor Made Me, which focuses on on-demand makeup and hair styling at fashion shoots, movie sets, or even the office.<\/p>\n<p>Running Tailor Made Me out of <a href=\"https:\/\/www.wework.com\/locations\/new-york-city\/west-broadway\" target=\"_blank\" rel=\"noopener noreferrer\">WeWork West Broadway<\/a> has given Story the freedom she needs to run her ambitious company. It also gives her a space to host Beauty Mondays, where she helps WeWork members out with beauty and styling tips. Today, she\u2019s giving me a haircut.<\/p>\n<p>\u201cUber for makeup\u201d is a good elevator pitch, but it takes a lot to go from zero to one.<\/p>\n<p><a href=\"https:\/\/www.wework.com\/creator\/wework-creators\/runway-ready-in-minutes-thanks-to-the-founder-of-tailor-made-me\/attachment\/20150908-april-story-tailor-made-me-7\/\" rel=\"attachment wp-att-16498\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-16498\" src=\"https:\/\/www.wework.com\/ideas\/wp-content\/uploads\/sites\/4\/2019\/06\/20150908-April-Story-Tailor-Made-Me-7.jpg?resize=1280%2C853\" alt=\"Runway-Ready in Minutes, Thanks to the Founder of Tailor Made Me \" width=\"1280\" height=\"853\" \/><\/a><\/p>\n<p>Born amid the endless football of Auburn, Alabama, Story joined the U.S. Army and found herself abroad in South Korea, doing human resources for the medical staff stationed there. She then was transferred stateside in Virginia.<\/p>\n<p>Eight years later as a civilian, she worked for a four-star general. The general recognized Story\u2019s entrepreneurial side, and encouraged her to attend meetings with him to learn key business principles: negotiating, asking the right questions, and standing firm when the pressure rises.<\/p>\n<p>\u201cHe helped me translate what I learned in the military into business,\u201d Story says.<\/p>\n<p>Story came to love beauty from watching her mother and grandmother while she was growing up. Her first idea was to create custom lipsticks, which is what brought her to New York City\u2019s Make-Up Designory, better known as MUD.<\/p>\n<p>While she was enrolled at MUD, Story noticed that she and her classmates were so busy that they didn\u2019t have time to do their own makeup properly. That gave her an idea for starting her own business, and Tailor Made Me was born.<\/p>\n<p><a href=\"https:\/\/www.wework.com\/creator\/wework-creators\/runway-ready-in-minutes-thanks-to-the-founder-of-tailor-made-me\/attachment\/20150908-april-story-tailor-made-me-32\/\" rel=\"attachment wp-att-16500\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-16500\" src=\"https:\/\/www.wework.com\/ideas\/wp-content\/uploads\/sites\/4\/2019\/06\/20150908-April-Story-Tailor-Made-Me-32.jpg?resize=1280%2C740\" alt=\"Runway-Ready in Minutes, Thanks to the Founder of Tailor Made Me \" width=\"1280\" height=\"740\" \/><\/a><\/p>\n<p>When you\u2019re called to a fashion shoot or a runway show for a quick makeup fix, efficiency is key. Think less beauty salon, more NASCAR pit crew. That\u2019s why Story was determined to make Tailor Made Me an \u201cIvy League of beauty.\u201d<\/p>\n<p>She recruits from top beauty schools like the Aveda Institute and Vidal Sassoon. After that, there\u2019s an additional 90-day training process all applicants must go through before they even start taking clients.<\/p>\n<p>\u201cThey have to know how to do everything the Tailor Made Me way,\u201d Story says.<\/p>\n<p>When she says \u201ceverything,\u201d she means it. Story remembers a chaotic Los Angeles Fashion Week event.<\/p>\n<p>\u201cThe models were coming in late, we had set time we needed to have things done by, and I was going crazy,\u201d she says. \u201cI had to send girls to do makeup changes backstage. The models would walk the runway and then they\u2019d come backstage, needing new makeup for their next walk within minutes. It can be very, very, very hectic.<\/p>\n<p><a href=\"https:\/\/www.wework.com\/creator\/wework-creators\/runway-ready-in-minutes-thanks-to-the-founder-of-tailor-made-me\/attachment\/20150908-april-story-tailor-made-me-29\/\" rel=\"attachment wp-att-16501\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-16501\" src=\"https:\/\/www.wework.com\/ideas\/wp-content\/uploads\/sites\/4\/2019\/06\/20150908-April-Story-Tailor-Made-Me-29.jpg?resize=1280%2C853\" alt=\"Runway-Ready in Minutes, Thanks to the Founder of Tailor Made Me \" width=\"1280\" height=\"853\" \/><\/a><\/p>\n<p>Story reckons that she might be drawn to such situations, based on her military instincts to bring order to chaos.<\/p>\n<p>Another place she\u2019s been able to do that is my head. When I came in, my hair was an overly long mess extending past my eyes. Under her calm guidance, I ended up with crisp, short sides and a nice little manageable clump up top. It wasn\u2019t exactly regulation, but like the work Story has done with Tailor Made Me, I\u2019m sure her former boss, the four-star general, would approve.<\/p>\n<p>Photo credit: Lauren Kallen<\/p>\n","protected":false},"excerpt":{"rendered":"<p>People don\u2019t often compare the worlds of the military and the runway, but maybe they should. Both are fields where discipline and drama run high, after all. For April Story, co-founder of Tailor Made Me, the two are inseparable. As a military veteran, she uses her training to help manage Tailor Made Me, which focuses [&hellip;]<\/p>\n","protected":false},"author":910,"featured_media":16497,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[43903,43911],"tags":[],"class_list":["post-16495","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-community-stories","category-member-spotlight"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v22.4 (Yoast SEO v25.3.1) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Runway-ready in minutes, thanks to Tailor Made Me<\/title>\n<meta name=\"description\" content=\"April Story, the co-founder of Tailor Made Me, uses her military training to help manage Tailor Made Me, which focuses on on-demand makeup and hair styling at fashion 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