{"id":16489,"date":"2015-09-10T16:13:32","date_gmt":"2015-09-10T20:13:32","guid":{"rendered":"https:\/\/www.wework.com\/creator\/?p=16489"},"modified":"2020-04-03T15:54:31","modified_gmt":"2020-04-03T19:54:31","slug":"how-5-travel-companies-rock-social-media","status":"publish","type":"post","link":"https:\/\/www.wework.com\/ideas\/professional-development\/how-5-travel-companies-rock-social-media","title":{"rendered":"How five travel companies rock social media"},"content":{"rendered":"

Social Media for Travel Startups<\/b><\/h1>\n

Wish scrolling through those daydream-inducing travel photos on your feed could also make you better at your job?<\/p>\n

Well, actually, it can.<\/p>\n

Skift<\/a>, a travel industry news site, announced winners of the Skifties<\/a>, an annual social media contest. These brands stand out as the best in class when it comes to social media, from cutting-edge digital campaigns to trendsetting customer service.<\/p>\n

Travel Startup Social Media Strategies<\/b><\/h2>\n

Follow these brands and you\u2019ll get more than vacation ideas\u2014you\u2019ll learn best practices and ideas that easily translate to other industries. The full list of winners is available here<\/a>, but here are five of our favorite social lessons from travel brands:<\/p>\n

How to run a Twitter chat: Expedia<\/strong><\/p>\n

Twitter chats don\u2019t work for everyone, but if you\u2019re looking to centralize a conversation among your fans, Expedia\u2019s<\/a> weekly chat is the right model to follow. The travel site won Skift\u2019s \u201cBest Use of Twitter Chat\u201d for its weekly #ExpediaChat, held at 1:30 pm every Wednesday. Setting the chats on a consistent schedule has trained participants to expect the event and return regularly, creating a highly engaged community.<\/p>\n

Of course, incentives always help. Expedia gives out prizes and gift cards (often from sponsor partners) to people who tweet in. But incentives go beyond the giveaways. Other brands and bloggers have learned to ride the wave of engagement. More participation in Expedia\u2019s chat means more visibility\u2014and new followers\u2014for all those involved.<\/p>\n

How to work with influencers: Beautiful Destinations<\/strong><\/p>\n

With nearly 6.5 million Instagram followers, Beautiful Destinations<\/a> claims to be the world\u2019s largest travel influencer on the platform. The brand shares highly visual posts of \u2026 well, beautiful places around the world.<\/p>\n

But the \u201cinfluence\u201d doesn\u2019t just come from the site\u2019s own network. Skift named the brand \u201cBest Social Media Influencer\u201d because of the work Beautiful Destinations does with other social media influencers. In a campaign dubbed the \u201cWorld\u2019s Ultimate Instameet,\u201d Beautiful Destinations recruited top Instagrammers from around the world to visit Dubai\u2019s 7-star Burj Al Arab hotel. The resulting social media posts reached an audience of 18 million people and saw online bookings increase by 38 percent.<\/p>\n

How to use social media for customer service: KLM<\/strong><\/p>\n

We\u2019ve talked about how Twitter can be a great tool for travelers looking for help<\/a>. Now let\u2019s look at the flip side: how brands use the platform for customer service. KLM\u2019s #happytohelp campaign earned them Skift\u2019s \u201cSmartest Travel Brand on Social Media\u201d nod this year.<\/p>\n

The airline\u2019s customer service efforts<\/span> really kicked off when the Eyjafjallaj\u00f6kull volcano disrupted flights across Europe in 2010. To reach stranded fliers quickly, KLM realized quickly that it needed to be where customers are: on social media. Since then the company has worked to make its social media department a one-stop shop for customer service\u2014whether it\u2019s a passenger with a booking question or a flight delay issue.<\/p>\n

How to optimize user generated content: Matador<\/strong><\/p>\n

How do you source a large amount of inspirational content? If you\u2019re Matador<\/a>, you ask your community to do it for you. Between blog posts, videos, and photography, the travel publisher leverages its fans, MatadorU students, and other travel influencers to create a rich, experience-driven travel site. As a result, Skift calls it the \u201cmost effective travel media brand on social media.\u201d<\/p>\n

The brand\u2019s #TravelStoke hashtag pulls in hundreds of thousands of posts from eager travelers hoping Matador will pick up their content. The key to it all is Matador\u2019s finessed curation\u2014just because the company receives thousands of submissions doesn\u2019t mean it needs to use them. By surfacing the best user-generated content, the site maintains a high quality look and attracts partnerships with big-name brands.<\/p>\n

How to create an innovative campaign: Iceland<\/strong><\/p>\n

Iceland is a place where bars honor Chuck Norris and the Big Lebowski, a museum is dedicated to the male genitalia, and a sizeable portion of the population believes in elves. So it\u2019s fitting that the country\u2019s tourism marketing efforts take on a quirky spin.<\/p>\n

The most recent campaign, Ask <\/a>Gudmundur<\/a>, was named the \u201cbest innovative use of social media\u201d in Skift\u2019s awards. It created a \u201chuman search engine\u201d to connect travelers with locals. Instead of having visitors just search for information or ask questions in a forum, the marketers found Icelanders with a common local name: Gu\u00f0mundur or Gu\u00f0munda (the female version of the name). These residents then answered questions about their region via social media. The country has previously run similarly colorful campaigns, like \u201cIceland Wants to be Your Friend.\u201d And it\u2019s working\u2014the numbers of foreign visitors to the country jumped 23.6 percent last year.<\/p>\n","protected":false},"excerpt":{"rendered":"

Social Media for Travel Startups Wish scrolling through those daydream-inducing travel photos on your feed could also make you better at your job? Well, actually, it can. Skift, a travel industry news site, announced winners of the Skifties, an annual social media contest. These brands stand out as the best in class when it comes […]<\/p>\n","protected":false},"author":1531,"featured_media":34599,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[43902],"tags":[],"class_list":["post-16489","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-professional-development"],"acf":[],"yoast_head":"\nSocial Media for Travel Startups | Ideas by We<\/title>\n<meta name=\"description\" content=\"These travel brands stand out as the best in class when it comes to social media, from cutting-edge digital campaigns to trendsetting customer service.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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