{"id":16074,"date":"2015-08-24T15:00:30","date_gmt":"2015-08-24T19:00:30","guid":{"rendered":"https:\/\/www.wework.com\/creator\/?p=16074"},"modified":"2020-03-30T18:28:10","modified_gmt":"2020-03-30T22:28:10","slug":"5-philosophy-books-every-entrepreneur-should-read","status":"publish","type":"post","link":"https:\/\/www.wework.com\/ideas\/professional-development\/5-philosophy-books-every-entrepreneur-should-read","title":{"rendered":"Five philosophy books every entrepreneur should read"},"content":{"rendered":"

Your typical entrepreneurial library\u2014physical or digital\u2014is crowded with books by business luminaries, and full of advice on investment, marketing, hiring, and the like. There is, indisputably, good reason for this: these texts teach concrete, technical strategies that quantifiably boost growth.<\/p>\n

The utility of philosophical wisdom, on the other hand, is harder to pin down. Abstract principles of truth, social systems, and human nature are widely considered the domain of ivy-coated universities and academic bookstores, and at first glance, it may seem improbable that Plato or Nietzsche can offer founders valuable guidance.<\/p>\n

But what you may not know is that some of today\u2019s most successful entrepreneurs and investors\u2014Peter Thiel, Carl Icahn, and Carly Fiorina\u2014studied philosophy in college. The lessons of history\u2019s intellectual giants have remained applicable to the business world for centuries, and these five works in particular contain theories of startling relevance.<\/p>\n

If you\u2019re looking to diversify your bookshelf and expand your horizons, there\u2019s no better place to start than here.<\/p>\n

1. Apology<\/em> by Plato<\/strong><\/p>\n

Socrates was one of the leading thinkers of the ancient world, an iconoclast who was unafraid to question conventional wisdom in his search for truth. Unsurprisingly, this attitude got him in hot water with Athenian elites, who eventually brought him to trial on trumped-up charges of corrupting the young. Apology<\/em><\/a> is an account (written by his pupil Plato) of his defense speech, in which he stresses the importance of skepticism, dismisses the knowledge of so-called \u201cwise men\u201d as fabrication, and proposes instead that the realization of what one does not<\/em> know is of primary importance. To be innovative, but simultaneously humble and inquisitive, is an attitude consistent with Socrates\u2019s principles, and a key character trait of any successful entrepreneur.<\/p>\n

2. Self-Reliance<\/em> by Ralph Waldo Emerson<\/strong><\/p>\n

The ideas expressed within Self-Reliance<\/em><\/a> resemble those of Plato in the Apology<\/em>, but with a more explicitly individualist bent. Emerson resolutely believes that conformity is the antithesis of genius\u2014that trust in oneself, rather than in one\u2019s peers or the ancients, is the surest path to success in life. This constitutes an important reminder for founders, who can be barraged with conflicting pieces of advice on a daily basis: follow your instinct, judiciously (but not slavishly) considering the opinions of others and refusing to let authoritative perspectives divert you from the proper course. As Emerson so wonderfully and acerbically puts it, \u201ca foolish consistency is the hobgoblin of little minds, adored by little statesmen and philosophers and divines.\u201d<\/p>\n

3. Twilight of the Idols<\/em> by Friedrich Nietzsche<\/strong><\/p>\n

The subtitle of Twilight of the Idols<\/em><\/a> is How to Philosophize With a Hammer<\/em>, and that is deadly accurate. Nietzsche eviscerates the traditional notion of an ideal, or \u201creal\u201d world beyond the senses, characterizing it as an unobtainable and hence useless abstraction. Although his anti-moral stance (expressed elsewhere within the work) is definitely not<\/em> something for entrepreneurs to emulate, his acceptance of the less-than-perfect can be reconstituted as sound business strategy. Starting a company entails give-and-take, lowered expectations, and adaptation to unforeseen circumstances. Almost nothing ever works out exactly as planned, and whether you stumble upon misfortune or make it big in ways you never imagined, it helps to remember Nietzsche\u2019s famous maxim (which, incidentally, also comes from this work): \u201cWhat does not kill me makes me stronger.\u201d<\/p>\n

4. Pragmatism<\/em> by William James<\/strong><\/p>\n

One of the perks of reading James is that his philosophy is purposely written in terms accessible to the average reader\u2014he eschews philosophical jargon in favor of plain English. That makes this volume, comprised of a series of lectures, all the more appealing and informative. Pragmatism<\/em><\/a> supports the idea that in order for a statement or principle to be designated \u201ctrue,\u201d it must be verifiable by experience. This same tactic can provide a much-needed check on young entrepreneurs\u2019 flights of fancy\u2014a great idea, James reminds us, is not enough. If it is to prove worthy, it must be grounded in economic and social reality, and must give rise to a sustainable and profitable business model that fills an actual need in the market. Otherwise, it can never materialize.<\/p>\n

5. Politics and the English Language<\/em> by George Orwell<\/strong><\/p>\n

If there has ever been written a more urgent defense of communicational clarity and straightforwardness, I haven\u2019t read it. Orwell\u2014author of the dystopian novels 1984<\/em> and Animal Farm<\/em>\u2014uses this essay to explore the ways in which euphemism and vague phrasing disguise political systems\u2019 flaws, but his overarching message has implications for the private sector as well. Institutional transparency is first and foremost the product of honest, direct communication between a company\u2019s leadership, staff, and customers. This makes it essential that all parties involved have a thorough command of language, a facility with writing, and an understanding that the truth, no matter how difficult, must be told. Politics and the English Language<\/em><\/a> is short\u2014probably the shortest work on this list\u2014but its significance is paramount.<\/p>\n","protected":false},"excerpt":{"rendered":"

Your typical entrepreneurial library\u2014physical or digital\u2014is crowded with books by business luminaries, and full of advice on investment, marketing, hiring, and the like. There is, indisputably, good reason for this: these texts teach concrete, technical strategies that quantifiably boost growth. The utility of philosophical wisdom, on the other hand, is harder to pin down. Abstract […]<\/p>\n","protected":false},"author":1533,"featured_media":16087,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[43902],"tags":[],"class_list":["post-16074","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-professional-development"],"acf":[],"yoast_head":"\nFive philosophy books every entrepreneur should read<\/title>\n<meta name=\"description\" content=\"Some of today\u2019s most successful entrepreneurs and investors\u2014Peter Thiel, Carl Icahn, and Carly Fiorina\u2014studied philosophy in college.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.wework.com\/ideas\/professional-development\/5-philosophy-books-every-entrepreneur-should-read\" \/>\n<meta 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