{"id":15699,"date":"2015-08-06T16:24:54","date_gmt":"2015-08-06T20:24:54","guid":{"rendered":"https:\/\/www.wework.com\/creator\/?p=15699"},"modified":"2020-03-30T18:28:16","modified_gmt":"2020-03-30T22:28:16","slug":"the-86-co-entrepreneurial-bartenders-making-new-classics","status":"publish","type":"post","link":"https:\/\/www.wework.com\/ideas\/community-stories\/member-spotlight\/the-86-co-entrepreneurial-bartenders-making-new-classics","title":{"rendered":"The 86 Co: Entrepreneurial bartenders making &#8216;new classics&#8217;"},"content":{"rendered":"<div id='gallery-1' class='gallery galleryid-15699 gallery-columns-1 gallery-size-full'><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon portrait'>\n\t\t\t\t<a href='https:\/\/www.wework.com\/ideas\/community-stories\/member-spotlight\/the-86-co-entrepreneurial-bartenders-making-new-classics\/attachment\/gin-martini'><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"1165\" height=\"1500\" src=\"https:\/\/www.wework.com\/ideas\/wp-content\/uploads\/sites\/4\/2015\/08\/gin-martini.jpg?fit=1165%2C1500&#038;resize=1165%2C1500\" class=\"attachment-full size-full\" alt=\"The 86 Co gin martini\" \/><\/a>\n\t\t\t<\/div><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon portrait'>\n\t\t\t\t<a href='https:\/\/www.wework.com\/ideas\/community-stories\/member-spotlight\/the-86-co-entrepreneurial-bartenders-making-new-classics\/attachment\/tequila-cabeza'><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"1165\" height=\"1500\" src=\"https:\/\/www.wework.com\/ideas\/wp-content\/uploads\/sites\/4\/2015\/08\/tequila-cabeza.jpg?fit=1165%2C1500&#038;resize=1165%2C1500\" class=\"attachment-full size-full\" alt=\"The 86 Co tequila cabeza\" \/><\/a>\n\t\t\t<\/div><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon portrait'>\n\t\t\t\t<a href='https:\/\/www.wework.com\/ideas\/community-stories\/member-spotlight\/the-86-co-entrepreneurial-bartenders-making-new-classics\/attachment\/classic-daiquiri-bottle-comp'><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"1165\" height=\"1500\" src=\"https:\/\/www.wework.com\/ideas\/wp-content\/uploads\/sites\/4\/2015\/08\/Classic-Daiquiri-Bottle-Comp.jpg?fit=1165%2C1500&#038;resize=1165%2C1500\" class=\"attachment-full size-full\" alt=\"The 86Co Daiquiri\" \/><\/a>\n\t\t\t<\/div><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon portrait'>\n\t\t\t\t<a href='https:\/\/www.wework.com\/ideas\/community-stories\/member-spotlight\/the-86-co-entrepreneurial-bartenders-making-new-classics\/attachment\/duck-duck-mule-bottle-comp'><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"1165\" height=\"1500\" src=\"https:\/\/www.wework.com\/ideas\/wp-content\/uploads\/sites\/4\/2015\/08\/Duck-Duck-Mule-Bottle-Comp.jpg?fit=1165%2C1500&#038;resize=1165%2C1500\" class=\"attachment-full size-full\" alt=\"The 86 Co Duck-Duck-Mule Bottle\" \/><\/a>\n\t\t\t<\/div><\/figure>\n\t\t<\/div>\n\n<p>Ever dream of the perfect cocktail?<\/p>\n<p><a href=\"http:\/\/www.the86co.com\/\">The 86 Co.<\/a> has created the mixable building blocks to get you there. Founded in 2012 by a group of ex-bartenders disillusioned with the spirits industry, the Austin-based company is out to reinvent behind-the-bar staples like gin, tequila, vodka, and rum. With whimsical names like Aylesbury Duck Vodka and Tequila Cabeza, founders Malte Barnekow and Jason Kosmas see their spirits as the \u201cnew classics\u201d in the cocktail scene.<\/p>\n<p>These spirits are meticulously designed to put the power back into the hands of the bartender, who Barnekow and Kosmas see as the essential gatekeeper of the cocktail experience. Everything from the ergonomically crafted bottle to the unique flavor profiles of the spirits went through rigorous testing by countless bartenders. The resulting spirits are not meant to stand alone, instead, they\u2019re meant to play off of other ingredients to craft the perfect mixed drink. They\u2019re made in small batches, too.<\/p>\n<p>We sat down with <a href=\"https:\/\/www.wework.com\/locations\/austin\/congress\">WeWork Congress<\/a> members Barnekow and Kosmas to discuss their vision, the distilling process, and their hands-down favorite cocktails. Check out the slideshow for step-by-step recipes to create the ultimate cocktail with each of the four spirits.<\/p>\n<p><strong>WeWork: Where did the idea for The 86 Company come from?<\/strong><\/p>\n<p>Kosmas: The point of it was just the culmination of all of our frustrations for having to work in the spirits industry. You can\u2019t get a product that speaks to you as a professional. So many brands are catering to the consumer. We once worked with a brand where the bottle design came back after all the work we had done, and it was a rectangle: cube, glass, and wide, and horrible. We were like, \u201cHow do you even put a pour spout in this?\u201d And they said, \u201cWe think pour spouts are tacky.\u201d You can\u2019t even put it in the well, to use as a bartender, and they said, \u201cYeah, you\u2019ll have to put it on the back bar. Isn\u2019t it great?\u201d They just keep missing the mark.<\/p>\n<p>Barnekow: What they do is that someone has a great idea, and then it goes through several departments and middle managers. And when it comes out the other end, it\u2019s so watered down.<\/p>\n<p>Kosmas: We wanted to create a utilitarian product, an actual tool for bartenders, and we wanted to create the premium well to create a cocktail. So we went out and we tried to find master distillers around the world that we wanted to collaborate with. We wanted to find the best people in the world who had expertise with making great spirits, and combine this with our knowledge of what makes a great drink. It was all about making a product that bartenders not only identified with, but were inspired by.<\/p>\n<p><a href=\"https:\/\/www.wework.com\/creator\/wework-creators\/the-86-co-entrepreneurial-bartenders-making-new-classics\/attachment\/1519211_661338777291786_1243917350832137712_o\/\" rel=\"attachment wp-att-15719\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-15719\" src=\"https:\/\/www.wework.com\/ideas\/wp-content\/uploads\/sites\/4\/2019\/06\/1519211_661338777291786_1243917350832137712_o.jpg?resize=1875%2C1500\" alt=\"The 86 Co: Entrepreneurial Bartenders Making \u2018New Classics\u2019\" width=\"1875\" height=\"1500\"><\/a><\/p>\n<p><strong>WeWork: How did WeWork help?<\/strong><\/p>\n<p>Barnekow: After I received my MBA and went back to my middle management job at a spirits company, I basically had no use for my degree. Through my studies, I got into entrepreneurship, and it gave me the confidence to jump ship. For the first two years, it was basically just me. And that\u2019s how I ran into WeWork. I had an apartment really close to one of the buildings and saw a huge sign that said $250 a month for office space. I couldn\u2019t sit at home in my apartment anymore, so I sat here in WeWork.<\/p>\n<p>Kosmas: In the beginning, we did quite a bit of our own R&amp;D for the bottle design. We learned about bartender injuries like carpal tunnel. We would meet tons of bartenders, ask what they wanted, and took all of the ideas and started building them together. We actually met our bottle designer at WeWork.<\/p>\n<p><strong>WeWork: Tell us more about the bottle design process.<\/strong><\/p>\n<p>Kosmas: We had eight bottle ideas, got it down to two, then tried to fine-tune it from there. We\u2019d take the samples, put them behind the bar, and fill them with something that got used pretty frequently, like simple syrup. And we would just beat the crap out of these bottles. Then we would pass them out to bartenders to get insight. Each element was so important. The amount of glass, the weight, the structural integrity, the measuring scale on the side\u2014it can be repurposed for simple syrups. It\u2019s a tool, and it\u2019s a measuring device.<\/p>\n<p>Barnekow: Everything has to speak the language. The liquid, and the label, and the cap, every step of the way, was a very open-ended question to the bartender community: \u201cIf you could have anything, what would it be?\u201d We were very much trying to solve the problems the bartenders had.<\/p>\n<p><strong>WeWork: What about the spirits themselves?<\/strong><\/p>\n<p>Kosmas: We analyzed every step of the process, from sourcing, to how they\u2019re fermented, to how they\u2019re distilled, to how they\u2019re aged. We did it with a pure vision of doing the right thing, and we ended up with spirits that are truly quintessential. We started out thinking we\u2019d be in the craft game, but we\u2019re not. We\u2019ve created new classics. We\u2019re tried and true.<\/p>\n<p>Barnekow: For us, it\u2019s never been about slapping a label on it and calling it a day.<\/p>\n<p><strong>WeWork: Any advice for aspiring entrepreneurs?<\/strong><\/p>\n<p>Barnekow: It\u2019s very much about confidence. A lot of people come to me with ideas, asking what I think, and I respond by saying that\u2019s completely irrelevant. What\u2019s important is that you think it\u2019s a great idea, and that you\u2019re passionate about it. This is a direct function of how much blood, sweat, and tears you put into it. There are great ideas that have never worked, like TiVo, and there are terrible ideas that work great, like Twitter. It\u2019s all about how you put your idea to work.<\/p>\n<p>Kosmas: At the onset, you have to believe in something. And that something can\u2019t just be income.<\/p>\n<p><strong>WeWork: What\u2019s your favorite drink?<\/strong><\/p>\n<p>Kosmas: For me, it\u2019s the daiquiri. I have an absolute love affair with our rum. There\u2019s something about the daiquiri that\u2019s so pure and simple, and there\u2019s a beauty to how good the drink can be when there are only three ingredients. It was one of the first cocktails to really transport you somewhere else. When you drink it, you just dream of being somewhere wonderful.<\/p>\n<p>Barnekow: It depends on the occasion, but having said that, I\u2019m gonna say the Negroni. It\u2019s similar to the daiquiri; it\u2019s a perfect relationship between three ingredients that really shouldn\u2019t go together. It\u2019s like how cantaloupe and prosciutto work really well together. It\u2019s just one of those marriages that work really well for some mystical reason. Gin, campari, vermouth: for some reason, the equal parts just marry beautifully together.<\/p>\n<p>Photo credit: The 86 Co.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Ever dream of the perfect cocktail? The 86 Co. has created the mixable building blocks to get you there. Founded in 2012 by a group of ex-bartenders disillusioned with the spirits industry, the Austin-based company is out to reinvent behind-the-bar staples like gin, tequila, vodka, and rum. With whimsical names like Aylesbury Duck Vodka and [&hellip;]<\/p>\n","protected":false},"author":1519,"featured_media":15715,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[43903,43911],"tags":[],"class_list":["post-15699","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-community-stories","category-member-spotlight"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v22.4 (Yoast SEO v25.3.1) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>The 86 Co: Entrepreneurial bartenders making &#039;new classics&#039;<\/title>\n<meta name=\"description\" content=\"We sat down with WeWork Congress members The 86 Co. to discuss their vision, the distilling process, and their hands-down favorite cocktails.\" \/>\n<meta name=\"robots\" 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