{"id":15629,"date":"2015-08-03T16:28:02","date_gmt":"2015-08-03T20:28:02","guid":{"rendered":"https:\/\/www.wework.com\/creator\/?p=15629"},"modified":"2020-02-26T14:30:18","modified_gmt":"2020-02-26T19:30:18","slug":"how-our-design-team-creates-the-wework-look","status":"publish","type":"post","link":"https:\/\/www.wework.com\/ideas\/community-stories\/employee-spotlight\/how-our-design-team-creates-the-wework-look","title":{"rendered":"How our design team creates the WeWork look"},"content":{"rendered":"\n

The first thing that greets a newcomer to WeWork<\/a>, before the fresh smell of coffee, the overhead sound of music, or the warm feel of community, is the look. It is difficult to describe, and changes from building to building and even floor to floor.<\/p>\n\n\n\n

Yet it is immediately recognizable and an important part of what sets WeWork apart from other work environments. I sat down with some of WeWork\u2019s most senior designers and employees, Jeremiah Britton, Cindi Leung, and Kimberly Kolkovich, to discuss how they\u2019ve helped create the \u201cWeWork look.\u201d<\/p>\n\n\n\n

The backgrounds of the designers, like their designs, are varied. Britton worked in illustration and graphic design, while Leung and Kolkovich focused on interior architecture. Their pasts do share one thing, though: dissatisfaction with the ordinary, and a craving for innovation.<\/p>\n\n\n\n

\"How<\/a><\/figure>\n\n\n\n

\u201cI used to work in a gray cubicle office space,\u201d Britton recalls. \u201cI hated it.\u201d<\/p>\n\n\n\n

Kolkovich helped design some of those same cubicles, with little creative input she could deliver to her \u201cdinosaur\u201d boss. Leung\u2019s college thesis project was on the relationship between community and workspaces. \u201cLike all the things we\u2019re doing?\u201d Britton jokes. \u201cYeah,\u201d Leung replies with a laugh. \u201cLike all the projects we\u2019re doing.\u201d<\/p>\n\n\n\n

The process of designing a WeWork workspace starts early. Leung and Kolkovich, as design project managers, begin plans before the lease on a building is even signed.<\/p>\n\n\n\n

I used to work in a gray cubicle office space. I hated it.<\/p>Jeremiah Britton<\/cite><\/blockquote><\/figure>\n\n\n\n

\u201cThey design the spaces, from where the offices go down to what pillow is on the sofa,\u201d Britton explains. \u201cThey start with where the glass and the walls and the beams go and finish with what couch and what table and dry erase board goes in each room.\u201d<\/p>\n\n\n\n

Britton, as the art director for the interior design team, is then assigned specific projects, like graphics, murals, and wallpapers.<\/p>\n\n\n\n

Britton, Leung, and Kolkovich are inspired by geometry, pop culture, street art, nature, and even the neighborhood where a building is located. It\u2019s not limited to pictures of iconic landmarks or local celebrities: it\u2019s also about the culture of the area.<\/p>\n\n\n\n

In Los Angeles<\/a>, Britton explains, terraces were important because Californians enjoy sitting outside. At the Berkeley<\/a> location, one of Leung\u2019s favorites, carpets crawl up the walls and tie-dye backgrounds complement quotes from the inventor of LSD.<\/p>\n\n\n\n

\u201cWe went a little bit crazy at Berkeley,\u201d Leung says, \u201cwhich was fine at Berkeley.\u201d<\/p>\n\n\n\n

\"20150223<\/a><\/figure>\n\n\n\n

Sometimes, a new building is not just a canvas, but also a piece of art. The designers will often incorporate a building\u2019s particular quirks and characteristics.<\/p>\n\n\n\n

\u201cSoHo<\/a> and Meatpacking<\/a> in New York [City] came with crazy beams, exposed brick, and really old floors that we just left because they were cool,\u201d says Britton.<\/p>\n\n\n\n

In the Los Angeles Fine Arts Building<\/a>, the lobby already had a detailed mosaic. Leung and Britton admired this detail, but wanted to add their own twist. Their solution? Adding the face of hip-hop legend Tupac Shakur.<\/p>\n\n\n\n

The design team\u2019s fascination with rap is one of the few consistent trends of WeWork\u2019s design, and there\u2019s logic behind it. Rappers keep things strange and fun, Kolkovich says. Rap is urban, and so is WeWork. But more profoundly, the common themes of rap are in tune with the company\u2019s mission.<\/p>\n\n\n\n

\u201cA lot of rap songs reference \u2018starting from the bottom,\u2019\u201d says Leung. \u201cI think there\u2019s a certain reference to how we cater to small startups starting from nothing and help them grow.\u201d<\/p>\n\n\n\n

\"20150319<\/a><\/figure>\n\n\n\n

Like many startups, the design team is constantly innovating for the needs of the growing community. Interconnecting stairways allow closer connections between members on different floors. Lounges, which used to be centrally located in each building, are now placed closer to windows so people can enjoy some natural light. Plants are practically mandatory for the designers.<\/p>\n\n\n\n

And like successful startups, growth brings change. Gone are the days when WeWork designers would draw floor plans on walls they had just built. The design team has grown considerably, and the pace of expansion has required some rules to be implemented. Kolkovich says the struggle now is to keep the same raw design feeling while making sure that each space feels unique.<\/p>\n\n\n\n

But for all its challenges, growth has also brought many opportunities. Because new buildings are opening so quickly, Kolkovich explains, \u201cWe\u2019re able to improve on a product time and time again.\u201d<\/p>\n\n\n\n

\"20150526<\/a><\/figure>\n\n\n\n

Ultimately, a WeWork designer\u2019s job is about building a legacy that inspires the future.<\/p>\n\n\n\n

\u201cThere\u2019s immediate gratification, but there\u2019s also a lasting presence,\u201d Britton says. \u201cIf you\u2019re designing apps or an ad that will only last for three months, no one appreciates it when it\u2019s gone. Here, you finish a building by pulling three all-nighters to get it ready, then the next morning, members move in and post pictures on Instagram<\/a>, telling their friends. You feel like you\u2019re actually helping people love coming to work every day.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"

WeWork designers Jeremiah Britton, Cindi Leung, and Kimberly Kolkovich explain the development of the signature style<\/p>\n","protected":false},"author":1522,"featured_media":15631,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[43903,43912],"tags":[],"class_list":["post-15629","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-community-stories","category-employee-spotlight"],"acf":[],"yoast_head":"\nOffice interior design from our team | Ideas by We<\/title>\n<meta name=\"description\" content=\"We sat down with some of WeWork\u2019s most senior designers and employees, Jeremiah Britton, Cindi Leung, and Kimberly Kolkovich, to discuss how they\u2019ve helped create the \u201cWeWork look.\u201d\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, 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