{"id":15547,"date":"2015-07-28T16:54:34","date_gmt":"2015-07-28T20:54:34","guid":{"rendered":"https:\/\/www.wework.com\/creator\/?p=15547"},"modified":"2020-04-03T18:06:54","modified_gmt":"2020-04-03T22:06:54","slug":"kweekweek-one-app-to-disrupt-the-entire-events-industry","status":"publish","type":"post","link":"https:\/\/www.wework.com\/ideas\/community-stories\/member-spotlight\/kweekweek-one-app-to-disrupt-the-entire-events-industry","title":{"rendered":"KweekWeek: One app to disrupt the entire events Industry"},"content":{"rendered":"

Tina Mashaalahi has many loves: art, technology, and classical music being three of them. But long before she can purchase a ticket to an exhibition, or conference, or concert, she, like everybody else, must click through a handful of websites, view a batch of ratings, consult different people\u2014you get the gist. Researching events is tedious, taking up precious moments of her leisure time.<\/p>\n

A family friend, Mehdi Nayebi\u2014also somebody with a solid network in London and lots of experience organizing events\u2014was in total agreement, unable to fathom why the process was so frustrating. That was back in 2012.<\/p>\n

\u201cWe faced this problem,\u201d recalls Mashaalahi. \u201cThere\u2019s nothing really out there where you could just go to one place, find all these things happening, and have access to it kind of like a concierge for events. There\u2019s nothing really out there that can understand what you\u2019re into, and based on your location.\u201d<\/p>\n

After doing some research, she and Nayebi confirmed that there was definitely a gap in the market. Then, they took that realization one step further and decided: \u201cWe can disrupt the events industry.\u201d<\/p>\n

Without any previous programming experience, the co-founders did all they could to put their plan into action. For six months they took intensive programming classes on weekends to understand how exactly to structure this venture.<\/p>\n

\u201cWe\u2019ve never had any mentors or incubators,\u201d reveals Mashaalahi. \u201cWe have to do it all on our own. But it\u2019s actually better for us because it makes our skin much thicker, and you learn a lot more that way.\u201d<\/p>\n

Soon after, the WeWork Moorgate members<\/a> founded KweekWeek<\/a>: a website and app, compatible for iOS and Android, that people can use to book and host events, no matter where in the world they are located.<\/p>\n

\"KweekWeek:<\/p>\n

Mashaalahi has done something right: she\u2019s a finalist for multiple awards in 2015: Entrepreneur of the Year from the First Women Awards\u00a0and Startup Founder of the Year from FDM Everywoman in Technology Awards. Even more recently, she was shortlisted for the\u00a0Londonloves<\/em>Excellence Awards’ “Young Entrepreneur” category.<\/p>\n

\u201c\u2018Kweek\u2019 stands for \u2018quick,\u2019 and \u2018week\u2019 stands for your week,\u201d 30-year-old Mashaalahi explains. \u201cYour week goes by quickly. And we help you with organizing your calendar with events you would like to go to.\u201d<\/p>\n

With 10 assorted categories spanning nightlife, art and culture, networking, health and wellbeing, and sports, KweekWeek satisfies all kinds of extracurricular cravings for all kinds of people: techies, foodies, party animals, concertgoers\u2014the list goes on.<\/p>\n

If you\u2019ve ever wondered what it\u2019s like to pilot a plane, book a one-hour flying lesson. If you want to round up some friends for a group macaron baking class, you can do that. If you\u2019re a yoga enthusiast who happens to be looking for love, try \u201cYoga Dating\u201d (seriously, that exists).<\/p>\n

You can add an event from any country and currency, catapulting the KweekWeek co-founders\u2014self-proclaimed \u201cworkaholics and perfectionists\u201d\u2014that much closer to their ambitious goal of global domination.<\/p>\n

\u201cWe\u2019ve had a couple of events in Russia\u201d Mashaalahi says. \u201cWe\u2019ve got loads of events in Turkey. We\u2019ve got some events in Spain, France, a few in the U.S. We\u2019re in a phrase where we want to expand, so it\u2019s nice to see that organically, people are adding their own events in different parts in the world.\u201d<\/p>\n

Because KweekWeek is location-based, travel plans only add to the excitement.<\/p>\n

\u201cSo if you\u2019re located in London,\u201d says Mashaalahi, \u201cit will suggest you stuff that\u2019s happening in London. But if you fly to Istanbul, and you fire up the app, then it will suggest you things that are happening in Istanbul and Turkey.\u201d<\/p>\n

According to Mashaalahi, there are<\/em> rival businesses, but they only contain one KweekWeek-like component or two.<\/p>\n

\u201cA couple places out there, they\u2019re either listing websites or they\u2019re transactional tool platforms,\u201d says Mashaalahi. \u201cOr they\u2019re just apps that have curated events that are enforced on users to book for their tickets or their daily deal. But there\u2019s nothing really out there that has this complete event marketplace approach that we do along with the whole social side of it.\u201d<\/p>\n

When Mashaalahi isn\u2019t busy with her own company, she works with OUTBOX Incubator<\/a>, mentoring young women in science, technology, engineering, and mathematics.<\/p>\n

\u201cI tend to recommend they ask themselves a few questions,\u201d says Mashaalahi. \u201cAm I passionate about what I do? Am I one of the world\u2019s best at what I do? Will the market compensate me well enough for what I\u2019m doing?\u201d<\/p>\n

She speaks about the importance of being adaptable, and relentless about achieving success, and never giving up.<\/p>\n

\u201cYou also need great support around you,\u201d she adds. \u201cPeople that empathize and understand you, because launching a startup is very consuming mentally, emotionally, and physically.\u201d<\/p>\n

Mashaalahi remembers what she had to go through when she was younger. \u201cI didn\u2019t have anyone to really help me or guide me through the way,\u201d she says. \u201cAnd I feel like I have to give that back. I think it\u2019s important to be able to pass this on as much as you can while you\u2019re developing yourself and improving.\u201d<\/p>\n

Photo credit: Oscar May<\/p>\n","protected":false},"excerpt":{"rendered":"

Tina Mashaalahi has many loves: art, technology, and classical music being three of them. But long before she can purchase a ticket to an exhibition, or conference, or concert, she, like everybody else, must click through a handful of websites, view a batch of ratings, consult different people\u2014you get the gist. Researching events is tedious, […]<\/p>\n","protected":false},"author":893,"featured_media":15552,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[43903,43911],"tags":[],"class_list":["post-15547","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-community-stories","category-member-spotlight"],"acf":[],"yoast_head":"\nKweekWeek: One app to disrupt the entire events Industry<\/title>\n<meta name=\"description\" content=\"Two WeWork Moorgate members founded KweekWeek: a website and app, compatible for iOS and Android, that people can use to book and host events, no matter where in the world they are located.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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