{"id":15384,"date":"2015-07-22T13:41:34","date_gmt":"2015-07-22T17:41:34","guid":{"rendered":"https:\/\/www.wework.com\/creator\/?p=15384"},"modified":"2020-03-30T18:28:23","modified_gmt":"2020-03-30T22:28:23","slug":"for-purewrist-founders-family-is-the-most-important-thing","status":"publish","type":"post","link":"https:\/\/www.wework.com\/ideas\/community-stories\/member-spotlight\/for-purewrist-founders-family-is-the-most-important-thing","title":{"rendered":"For PureWrist founders, family is the most important thing"},"content":{"rendered":"<p>It was a family struggle that led the Gardiner family to create a truly memorable crowdfunding video, and an equally remarkable wearable product.<\/p>\n<p>A few years ago, Eric Gardiner, the family\u2019s patriarch, was diagnosed with leukemia. His powerful story leads off a video on the <a href=\"https:\/\/www.indiegogo.com\/projects\/purewrist-wearable-payment-bracelet#\/story\">Indiegogo campaign page<\/a> for their soon-to-be-launched product called <a href=\"http:\/\/purewrist.com\/\">PureWrist<\/a>.<\/p>\n<p>\u201cI\u2019ve always felt life is like being on a cruise,\u201d he says, gazing across New York City\u2019s East River. \u201cWhen you\u2019re on that ship, you\u2019re going to have rough seas and you\u2019re going to have calm seas. It\u2019s when the rough seas hit that we know we need to have lifeboats built. Without those lifeboats, life would be absolutely terrifying.\u201d<\/p>\n<p>Bam, quick cut to black and the PureWrist logo. It\u2019s not the typical crowdfunding video, which makes it all the more effective. It has clearly made an impact on viewers and has so far earned more than $11,000.<\/p>\n<p>\u201cThere\u2019s an emotional connection to the wrist,\u201d says Ari Gardiner, who founded the company alongside his father. Their office is in <a href=\"https:\/\/www.wework.com\/locations\/new-york-city\/park-south\">WeWork\u2019s Park South<\/a> space. \u201cWe always thought the wrist could do more.\u201d<\/p>\n<p>Ari says his father taught him the value of entrepreneurship from a young age, and that directly influenced their ideas for PureWrist. But it\u2019s more than just a father-and-son team. Another brother serves as the company\u2019s creative director.<\/p>\n<p><a href=\"https:\/\/www.wework.com\/creator\/wework-creators\/for-purewrist-founders-family-is-the-most-important-thing\/attachment\/20150625-purewrist-ari-gardiner-11\/\" rel=\"attachment wp-att-15392\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-15392\" src=\"https:\/\/www.wework.com\/ideas\/wp-content\/uploads\/sites\/4\/2019\/06\/20150625-PureWrist-Ari-Gardiner-11.jpg?resize=1280%2C854\" alt=\"For PureWrist Founders, Family is the Most Important Thing\" width=\"1280\" height=\"854\" \/><\/a><\/p>\n<p>PureWrist is a bracelet that allows for easy and quick transactions. It\u2019s like paying with a debit card, only you can do it without taking out your wallet or phone. And without the magnetic strip found on debit cards, it\u2019s much less prone to fraud. The family believes PureWrist will be a faster, safer payment option when it launches in September 2015.<\/p>\n<p>The company may be cutting edge, but its roots are decidedly old school. Before launching PureWrist, Ari worked in the watch industry, where he learned firsthand about the wrist\u2019s special place in people\u2019s minds.<\/p>\n<p><a href=\"https:\/\/www.wework.com\/creator\/wework-creators\/for-purewrist-founders-family-is-the-most-important-thing\/attachment\/20150625-purewrist-ari-gardiner-15\/\" rel=\"attachment wp-att-15391\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" class=\"  wp-image-15391 alignleft\" src=\"https:\/\/www.wework.com\/ideas\/wp-content\/uploads\/sites\/4\/2019\/06\/20150625-PureWrist-Ari-Gardiner-15.jpg?resize=269%2C403\" alt=\"20150625 PureWrist Ari Gardiner-15\" width=\"269\" height=\"403\" \/><\/a><\/p>\n<p>The PureWrist team wanted to pay as much attention to their product as signature watch companies, like Detroit\u2019s Shinola pays to theirs. The band is made with a treated silicon for a soft touch that can be worn on a run, in the gym, or at the office. There are two basic models at the moment, the blunt Jerome and the rounded Kathryn. In a bit of aesthetic unity, both are only available in black.<\/p>\n<p>After Eric was diagnosed with leukemia, Ari felt determined to make an impact on the world. That\u2019s why the company is giving a portion of its profits to the Leukemia &amp; Lymphoma Society. But they know that as they expand, PureWrist users will have their own passions. When they make a purchase, they\u2019ll be able to donate to the charity of their choice.<\/p>\n<p>\u201cWhen you give a little bit, it can go a long way,\u201d says Ari. \u201cNot a lot, just a little.\u201d<\/p>\n<p>&nbsp;<\/p>\n<p>Photo credit: Lauren Kallen<\/p>\n","protected":false},"excerpt":{"rendered":"<p>It was a family struggle that led the Gardiner family to create a truly memorable crowdfunding video, and an equally remarkable wearable product. A few years ago, Eric Gardiner, the family\u2019s patriarch, was diagnosed with leukemia. His powerful story leads off a video on the Indiegogo campaign page for their soon-to-be-launched product called PureWrist. \u201cI\u2019ve [&hellip;]<\/p>\n","protected":false},"author":910,"featured_media":15388,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[43903,43911],"tags":[],"class_list":["post-15384","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-community-stories","category-member-spotlight"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v22.4 (Yoast SEO v25.3.1) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>For PureWrist founders, family is the most important thing<\/title>\n<meta name=\"description\" content=\"It was a family struggle that led the Gardiner family to create Purewrist.\" \/>\n<meta name=\"robots\" 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