{"id":15126,"date":"2015-07-10T15:21:27","date_gmt":"2015-07-10T19:21:27","guid":{"rendered":"https:\/\/www.wework.com\/creator\/?p=15126"},"modified":"2020-03-30T18:38:36","modified_gmt":"2020-03-30T22:38:36","slug":"at-trendalytics-karen-moon-helps-retailers-stay-ahead-of-the-curve","status":"publish","type":"post","link":"https:\/\/www.wework.com\/ideas\/community-stories\/member-spotlight\/at-trendalytics-karen-moon-helps-retailers-stay-ahead-of-the-curve","title":{"rendered":"At Trendalytics, Karen Moon helps retailers stay ahead of the curve"},"content":{"rendered":"<p>Karen Moon loved fashion at a young age. She read <em>Vogue<\/em> at age 8 and hand-sewed clothes for her Barbie dolls. Her favorite outfit growing up was a hot-pink and sea-green oil-printed denim jacket, which she proudly wore with a side ponytail and bangs.<\/p>\n<p>Looking back, the co-founder of <a href=\"https:\/\/www.trendalytics.co\/\">Trendalytics<\/a> says her fashion sense was poor, but she embraced it as her way of expressing her individuality. It\u2019s an attribute that serves her well as she steps outside her comfort zone to start her own company.<\/p>\n<p>Moon went to art school in Los Angeles to become a fashion designer, but she wasn\u2019t finding a job that she loved. After earning her MBA at Harvard Business School, she worked in investment banking and at retail corporations for a number of years.<\/p>\n<p>She noticed two challenges all retailers were facing: staying ahead of the curve and predicting consumer trends in order to know what to advertise, buy, and sell.<\/p>\n<p>Although there are ways for retailers to check what\u2019s trending through Google hits and throw up an ad that speaks to consumers, what\u2019s missing is the ability to forecast the future by compiling data across ecommerce websites, social media platforms, and Google keyword searches. That\u2019s where Trendalytics comes into play.<\/p>\n<p>\u201cTrendalytics looks at what\u2019s resonating with consumers at early stages, what influencers are talking about, and what people are searching for on Google,\u201d says Moon. \u201cWhen you look at online behavior, you see where the demand is growing and predict trends. When you\u2019re working in the business, there are a lot of tough decisions you have to make. If you can make it with confidence, it\u2019s better. You can have the best idea and intentions, but you can\u2019t executive if you don\u2019t have the data.\u201d<\/p>\n<p>The platform serves as a \u201c<a href=\"http:\/\/www.bloomberg.com\/professional\/hardware\/\">Bloomberg Terminal<\/a>\u201d for consumer products. It analyzes the data and delivers them via real-time updates that can be broken down into searchable subcategories. The team\u2019s digital strategists educate clients about opportunities to make better business decisions.<\/p>\n<p>Founded in early 2013, Trendalytics has doubled its number of customers since its software platform launched last December. The company made its first sales hire towards the end of last summer.<\/p>\n<p>\u201cOur clients in total generate\u00a0$55 billion\u00a0in revenue and employ\u00a0122,000 people around the world,\u201d Moon says. \u201cWe work with one of the largest manufacturers globally with major retail chains in the U.S. and some of the fastest growing luxury retailers.\u201d<\/p>\n<p>The team continues to broaden its scope and expand its reach into influential circles by writing blog posts and networking. Recently, it has partnered with thought leaders to help distribute Trendalytics\u2019 content on their websites and databases.<\/p>\n<p>The company is located at <a href=\"https:\/\/www.wework.com\/locations\/new-york-city\/nomad\">WeWork NoMad<\/a> in New York City, a fact Moon says is extremely important to its success.<\/p>\n<p>\u201cBack when I was working in a caf\u00e9, I was out of the loop and wasn\u2019t sure I wanted to start my own business,\u201d Moon says. \u201cI realize you can\u2019t start a company without a village of supporters. There are opportunities here to meet investors and have office hours. It\u2019s such a great place for first-time entrepreneurs.\u201d<\/p>\n<p><a href=\"https:\/\/www.wework.com\/creator\/wework-creators\/at-trendalytics-karen-moon-helps-retailers-stay-ahead-of-the-curve\/attachment\/20150626-trendalytics-17\/\" rel=\"attachment wp-att-15131\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-15131\" src=\"https:\/\/www.wework.com\/ideas\/wp-content\/uploads\/sites\/4\/2019\/06\/20150626-Trendalytics-17.jpg?resize=854%2C1280\" alt=\"Trendalytics Karen Moon Founded By Women\" width=\"854\" height=\"1280\" \/><\/a><\/p>\n<p>Photo credit: Lauren Kallen<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Karen Moon loved fashion at a young age. She read Vogue at age 8 and hand-sewed clothes for her Barbie dolls. Her favorite outfit growing up was a hot-pink and sea-green oil-printed denim jacket, which she proudly wore with a side ponytail and bangs. Looking back, the co-founder of Trendalytics says her fashion sense was [&hellip;]<\/p>\n","protected":false},"author":917,"featured_media":15129,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[43903,43911],"tags":[],"class_list":["post-15126","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-community-stories","category-member-spotlight"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v22.4 (Yoast SEO v25.3.1) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>At Trendalytics, Karen Moon helps retailers stay ahead of the curve<\/title>\n<meta name=\"description\" content=\"As the co-founder of Trendalytics, Karen Moon stepped outside her comfort zone to start her own company.\" \/>\n<meta name=\"robots\" content=\"index, follow, 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