{"id":14570,"date":"2015-06-18T00:10:43","date_gmt":"2015-06-18T04:10:43","guid":{"rendered":"https:\/\/www.wework.com\/creator\/?p=14570"},"modified":"2021-08-17T18:57:46","modified_gmt":"2021-08-17T22:57:46","slug":"a-pair-of-entrepreneurs-focuses-on-nutrients-for-your-brain","status":"publish","type":"post","link":"https:\/\/www.wework.com\/ideas\/professional-development\/a-pair-of-entrepreneurs-focuses-on-nutrients-for-your-brain","title":{"rendered":"A pair of entrepreneurs focuses on &#8216;nutrients for your brain&#8217;"},"content":{"rendered":"<p>If you\u2019ve found yourself on tech websites, then you\u2019re familiar with those cute videos demonstrating the latest products: young, modern people happily using whatever the company is selling while cheery music plays in background.<\/p>\n<p><a href=\"https:\/\/nootrobox.com\/\">Nootrobox<\/a>, a nine-month old startup, has <a href=\"https:\/\/vimeo.com\/124588860\">a video<\/a> on its website that\u2019s intent on showing why its line of \u201csmart drugs\u201d is different from anything else that\u2019s come along.<\/p>\n<p>This video focuses on a man at his computer, working intensely, headphones on. \u201cYou realized a while ago that nothing is magic,\u201d an unseen narrator says. \u201cThat every big accomplishment is just a dream.\u201d<\/p>\n<p>Near the end of the video, he gulps down a little pill. It\u2019s not magic, and won\u2019t take him from zero to 100, but it gives him the focus he needs to get back to work.<\/p>\n<p>The video was directed by co-founder Michael Brandt, who also moonlights as an adjunct professor in the advertising department at the Academy of Art University in San Francisco. In fact, his students helped him create the video. \u201cIt wasn\u2019t a matter of giving back,\u201d he says. \u201cThey\u2019re just all so good.\u201d<\/p>\n<p>Brandt and co-founder Geoffrey Woo created the pills, which they call \u201cnutrients for your brain.\u201d The two-person startup is intent on setting itself apart in the nootropics (or dietary supplements) industry.<\/p>\n<p>Brandt understands the immense amount of trust that its customers are putting in Nootrobox.<\/p>\n<p>\u201cIf Google or Apple came out with a pill tomorrow,\u201d he says, \u201cI think a lot of people wouldn\u2019t necessarily trust it, and those are super trustworthy brands. People are eating something\u2014it\u2019s a really intimate relationship. The fact that people have trusted us so much, and told their friends, has been delightfully surprising.\u201d<\/p>\n<p>So, imagine a society full of Bradley Coopers. In a recent op-ed in <a href=\"http:\/\/techcrunch.com\/2015\/02\/12\/nootropics-arent-just-for-tech-millionaires\/#.bwaqmf:b6a\">TechCrunch<\/a>, Woo and Brandt have laid out their vision: \u201cWe\u2019re not talking about <em>Limitless<\/em> where Bradley Cooper takes a super drug and gets unique mental prowess. Intelligence is a network effect. Imagine the new forms of interaction, social relationships, and productivity that we don\u2019t yet comprehend.\u201d<\/p>\n<p>Right now, Nootrobox offers two products: <a href=\"https:\/\/nootrobox.com\/rise\">Rise<\/a> and <a href=\"https:\/\/nootrobox.com\/sprint\">Sprint<\/a>. Rise is the standard-bearer, the holder of the brand. Brandt says it improves your memory, stamina, and motivation. If Rise is the day-to-day, the Honda Civic of dietary supplements, then Sprint is the McLaren racer. It is supposed to move you in a way that Red Bull or any other high-caffeine drink don\u2019t. Brandt calls it a \u201cbetter cup of coffee\u201d and also \u201cvery soothing.\u201d<\/p>\n<p>Perhaps the way Nootrobox differs from the quick-energy fixes out there is that it <em>isn\u2019t <\/em>a quick-energy fix. It\u2019s a <em>system<\/em>. And systems don\u2019t change you. You change because you adopt the system. It\u2019s a mindset that\u2019s becoming increasingly common among those who don\u2019t want to take no for an answer in business, and it\u2019s the type of thinking that Nootrobox helps, quite literally, to foster.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>If you\u2019ve found yourself on tech websites, then you\u2019re familiar with those cute videos demonstrating the latest products: young, modern people happily using whatever the company is selling while cheery music plays in background. Nootrobox, a nine-month old startup, has a video on its website that\u2019s intent on showing why its line of \u201csmart drugs\u201d [&hellip;]<\/p>\n","protected":false},"author":910,"featured_media":34556,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"template-single-archived.blade.php","format":"standard","meta":{"_acf_changed":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[43902],"tags":[],"class_list":["post-14570","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-professional-development"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v22.4 (Yoast SEO v25.3.1) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>A pair of entrepreneurs focuses on &#039;nutrients for your brain&#039;<\/title>\n<meta name=\"description\" content=\"Michael Brandt and Geoffrey Woo created Nootrobox, which they call \u201cnutrients for your 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