{"id":14551,"date":"2015-06-17T16:29:03","date_gmt":"2015-06-17T20:29:03","guid":{"rendered":"https:\/\/www.wework.com\/creator\/?p=14551"},"modified":"2024-04-24T13:56:34","modified_gmt":"2024-04-24T17:56:34","slug":"beyond-the-beach-miami-becomes-the-regions-tech-hub","status":"publish","type":"post","link":"https:\/\/www.wework.com\/ideas\/professional-development\/beyond-the-beach-miami-becomes-the-regions-tech-hub","title":{"rendered":"Beyond the beach, Miami heats up as the region\u2019s tech hub"},"content":{"rendered":"<p>When Armando Martinez graduated from the University of Miami in 2006, he knew he wanted to work for a small tech company. So when he landed his first job at AT&amp;T, he was ecstatic to delve into the ad tech industry.<\/p>\n<p>Around this time, a lot of new advertising avenues were just emerging on the web. It didn\u2019t take Martinez long to realize that print ads in 10-pound phone books were out, and digital ads were in.<\/p>\n<p>Martinez quit his job, raised just under $100,000, and started a bilingual digital ad agency on Lincoln Road in Miami. In 2010, <a href=\"http:\/\/www.spiderboost.com\/\">SpiderBoost Interactive Agency<\/a> was born.<\/p>\n<p>Since then, the company has doubled its staff, generated revenues in the millions, and picked up big business clients ranging from HBO to Louis Vuitton.<\/p>\n<p>Working closely with his sister, who serves as the company\u2019s operations director, Martinez has smartly hired a staff of app developers and front-end programmers from around the world. His entire staff speaks Spanish and English.<\/p>\n<p>\u201cWhen it comes down to growth and client acquisition, we get phone calls daily,\u201d Martinez says. \u201cThe fact that Miami is centrally located is important for our business. The range of people who call come from places like Latin America, where companies believe we have better skillsets to serve their needs. We have a few Brazilian companies come in, and we do their rebranding and messaging. I also get reps that meet with me from New York or Boston. Locally, people hear about us through word of mouth.\u201d<\/p>\n<p>Early on, Martinez saw Miami as a treasure trove for tech companies like his. He was ahead of the curve, as just last year, stories about Miami\u2019s burgeoning tech scene began popping up online. The city\u2014best known as a tourism destination with sugary sand beaches, art-deco architecture, and a thriving arts scene\u2014is on the tipping point of becoming the \u201cTech Capital of Latin America.\u201d<\/p>\n<p>What sets Miami apart from Silicon Valley, Boston, Austin, and New York is the presence of more than 1,400 multinational corporations, 90 percent of which are small businesses with 20 employees or fewer. South Miami has about 87,000 firms with five employees or fewer, says William Porro, Miami\u2019s special projects administrator.<\/p>\n<p><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-14559\" src=\"https:\/\/www.wework.com\/ideas\/wp-content\/uploads\/sites\/4\/2019\/06\/Miami-2.jpg?resize=2048%2C1365\" alt=\"Miami 2\" width=\"2048\" height=\"1365\" \/>To better serve startups like SpiderBoost, Miami has ramped up its involvement in providing small businesses with online resources and services. Through the <a href=\"http:\/\/www.miamigov.com\/accessmiamijobs\/\">ACCESS Miami<\/a> program, which Porro spearheaded in 2005, the city hosts networking and recruitment events, provides financial coaching, and attracts grants from microlenders such as the <a href=\"http:\/\/www.knightfoundation.org\/\">Knight Foundation<\/a>.<\/p>\n<p>Under the program, the city has helped business owners receive $185 million in tax benefits, facilitated the transfer of $4 million in microloans, and served 87,000 people.<\/p>\n<p>Microlenders aren\u2019t the only ones providing grants for new companies. Another major local advocate for Miami\u2019s growing tech scene is <a href=\"http:\/\/venturehive.co\/\">Venture Hive<\/a>, an accelerator for tech startups. Founded in 2010 by Susan Amat, its mission is to empower entrepreneurs and provide them with access to the right information and resources.<\/p>\n<p>Startups go through Venture Hive\u2019s 12-week accelerator program, funded through the assistance of corporate sponsorships and the Miami Downtown Development Authority. They have access to a software platform that houses the most updated and curated content about business acumen and follows the progress of cohorts after they graduate. The accelerator provides access to mentors, who are executives and entrepreneurs in tech or venture capital firms.<\/p>\n<p>\u201cWhat\u2019s been happening now is in addition to the Miami site, Venture Hive has expanded to several locations and has created virtual sites,\u201d says Yuda Saydun, president of Venture Hive. \u201cMicrosoft established its first innovation lab in Venture Hive. We\u2019ve also partnered with companies to do virtual accelerators in four cities in Latin America.\u201d<\/p>\n<p>As microlenders and major corporations such as Microsoft support local tech companies, organizations like <a href=\"http:\/\/emergeamericas.org\/\">eMerge Americas<\/a> are attracting global attention through its annual week-long celebration of innovation. Last year, the Technology Foundation of the Americas hosted the inaugural event of eMerge Americas in Miami. The event drew more than 6,000 influencers, investors, and media mavens to Miami Beach.<\/p>\n<p>Meanwhile, downtown Miami is booming with real estate activity, as more than 1.1 million square feet of office space are under construction. The Miami Downtown Development Authority has paved the way for new co-working spaces such as Pipeline, Brickell, and Regus.<\/p>\n<p>\u201cWe\u2019re in the heart of South Beach, so there\u2019s retail, night clubs, high-end restaurants, and nice hotels,\u201d says Joshua Gaviria, WeWork\u2019s expansion lead. \u201cIt\u2019s definitely a vacation destination, so you\u2019ll find a lot of touristy spots nearby the office. Miami\u2019s challenge is trying to change people\u2019s perception of it as a beach scene and turn it into a more professional one.\u201d<\/p>\n<p>Gaviria said people are attracted to the WeWork space because of its proximity to all Miami has to offer.<\/p>\n<p>\u201cWe chose this area by the beach because we knew it could use something more professional,\u201d says Gaviria. \u201cHaving the beach close by makes it a fun place to work.\u201d<\/p>\n<p>Photo credit: Lauren Kallen<\/p>\n","protected":false},"excerpt":{"rendered":"<p>When Armando Martinez graduated from the University of Miami in 2006, he knew he wanted to work for a small tech company. So when he landed his first job at AT&amp;T, he was ecstatic to delve into the ad tech industry. Around this time, a lot of new advertising avenues were just emerging on the [&hellip;]<\/p>\n","protected":false},"author":917,"featured_media":14556,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"template-single-archived.blade.php","format":"standard","meta":{"_acf_changed":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[43902],"tags":[],"class_list":["post-14551","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-professional-development"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v22.4 (Yoast SEO v25.3.1) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Beyond the beach, Miami heats up as the region\u2019s tech hub<\/title>\n<meta name=\"description\" content=\"Florida&#039;s most vibrant city is poised to become the \u201cTech Capital of Latin America.\u201d\" \/>\n<meta name=\"robots\" content=\"index, follow, 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