{"id":14401,"date":"2015-06-11T13:58:11","date_gmt":"2015-06-11T17:58:11","guid":{"rendered":"https:\/\/www.wework.com\/creator\/?p=14401"},"modified":"2020-03-30T23:19:30","modified_gmt":"2020-03-31T03:19:30","slug":"the-essentials-what-a-marketing-director-takes-to-work-every-day","status":"publish","type":"post","link":"https:\/\/www.wework.com\/ideas\/community-stories\/the-essentials-what-a-marketing-director-takes-to-work-every-day","title":{"rendered":"The essentials: What a marketing director takes to work every day"},"content":{"rendered":"<p><em>\u00a0<\/em><em>The Essentials is a series where we ask creators to open up their bags and tell us about their everyday necessities that help them with their day. This week, we\u2019re featuring Mark Chou, marketing director of ONA Bags.<\/em><\/p>\n<p><a href=\"https:\/\/www.wework.com\/ideas\/wp-content\/uploads\/sites\/4\/2019\/06\/Essentials-2.jpg\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-14416\" src=\"https:\/\/www.wework.com\/ideas\/wp-content\/uploads\/sites\/4\/2019\/06\/Essentials-2.jpg?resize=2048%2C1365\" alt=\"Essentials 2\" width=\"2048\" height=\"1365\" \/><\/a><\/p>\n<p>New York-based marketing director <a href=\"http:\/\/www.markdchou.com\/\">Mark Chou<\/a> never leaves home without a camera.<\/p>\n<p>\u201cPhotography has been an interest of mine for as long as I can remember, but it wasn\u2019t until college that it really became a passion,\u201d says the University of Pennsylvania graduate, who spent his college years photographing for his school\u2019s newspaper <em>The Daily Pennsylvanian<\/em>.<\/p>\n<p>Chou has had several careers, starting as an investment banking analyst in Manhattan. He went on to join a venture capital firm, working closely with startups and managing the FinTech Innovation Lab accelerator. But that didn\u2019t necessarily nurture his creative side.<\/p>\n<p>\u201cI felt that moving out of finance into an operating role would provide me valuable experience in areas I was interested in, like fashion and e-commerce,\u201d he says.<\/p>\n<p>Eventually, he found himself at Ralph Lauren, working in the e-commerce strategy team, and now he\u2019s at <a href=\"http:\/\/www.onabags.com\/\">ONA Bags<\/a>, leading marketing and strategic partnerships. Chou is finally integrating his passion for lifestyle photography with his day job.<\/p>\n<p>As marketing director of ONA Bags, it\u2019s pretty clear that Chou specifically picks high-quality, functional products to keep him entertained on his commutes to important client meetings. From his handy MacBook Air, to a KIND bar to keep him energized throughout the day, all of the items are fully loaded in his <a href=\"http:\/\/www.onabags.com\/store\/briefcases\/the-kingston.html?color=field-tan\">Kingston briefcase<\/a>, a stylish new collection of leather bags released to mark the company\u2019s five-year anniversary.<\/p>\n<p><a href=\"https:\/\/www.wework.com\/ideas\/wp-content\/uploads\/sites\/4\/2019\/06\/20150421-Mark-Chou-ONA-2.jpg\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-14407\" src=\"https:\/\/www.wework.com\/ideas\/wp-content\/uploads\/sites\/4\/2019\/06\/20150421-Mark-Chou-ONA-2.jpg?resize=1280%2C853\" alt=\"20150421 Mark Chou ONA-2\" width=\"1280\" height=\"853\" \/><\/a><\/p>\n<p>Below are some of the essentials that this <a href=\"https:\/\/www.wework.com\/locations\/new-york-city\/soho-west\">WeWork SoHo West<\/a>\u00a0member keeps in his briefcase:<\/p>\n<p><strong>MacBook Air:<\/strong> \u201cA good <a href=\"http:\/\/www.apple.com\/macbook-air\/\">laptop<\/a> is crucial for my day-to-day!\u201d<\/p>\n<p><strong>Ray-Ban sunglasses:<\/strong> \u201cThis <a href=\"http:\/\/www.ray-ban.com\/usa\/\">pair<\/a> was discontinued a few years back. I love the fit, and they\u2019re polarized to boot.\u201d<\/p>\n<p><strong>iPhone 5S:<\/strong> \u201cAs they say, \u2018The best camera is the one you have with you,\u2019 and the <a href=\"https:\/\/www.apple.com\/iphone\/\">iPhone<\/a>\u2019s camera rarely disappoints.\u201d<\/p>\n<p><strong>Nikon FG:<\/strong> \u201cThat said, there\u2019s something about shooting film on an old manual <a href=\"http:\/\/www.amazon.com\/Nikon-film-camera-chrome-body\/dp\/B004M0PDB0\">camera<\/a> that just can\u2019t be replicated with digital. My Kingston briefcase is spacious enough that this old SLR will actually fit!\u201d<\/p>\n<p><strong>Field Notes:<\/strong> \u201cSince the big legal pads I love aren\u2019t great for being on-the-go, these <a href=\"http:\/\/fieldnotesbrand.com\/\">notebooks<\/a> fit nicely. \u201c<\/p>\n<p><strong>Cross Pen:<\/strong> \u201cIt\u2019s nice to have a beautiful, quality <a href=\"http:\/\/www.cross.com\/home\">pen<\/a> to use for more important meetings and events.\u201d<\/p>\n<p><strong><em>New Yorker<\/em> magazine:<\/strong> My wife and I recently received a subscription to <a href=\"http:\/\/www.newyorker.com\/\"><em>The New Yorker<\/em><\/a>, and it\u2019s become my go-to reading material on my commute to and from work every day. I love the magazine\u2019s focus on long-form journalism, and their weekly issue format means that as soon as I finish one, another has just arrived in the mail.<\/p>\n<p><strong>KIND Bar:<\/strong> A legacy of having previously worked on Wall Street is that I sometimes forget to eat lunch. <a href=\"http:\/\/www.kindsnacks.com\/store\/#All-products\">KIND Bars<\/a> help get me through a busy day. Peanut Butter &amp; Strawberry is my favorite!<\/p>\n<p><strong>Eastern Collective iPhone charging cord:<\/strong> I actually received <a href=\"http:\/\/easterncollective.com\/\">this<\/a> from one of my Birchbox Man boxes, and it helps keep my phone charged during the workday.<\/p>\n<p><strong>JBuds earbuds:<\/strong> I have a few nicer headphones at home, including a great pair from Grado Labs, but this <a href=\"http:\/\/www.jlabaudio.com\/collections\/earbuds\">pair<\/a>, which I picked up from Amazon several years ago, keeps me entertained while taking up very little space in my bag.<\/p>\n<p><a href=\"https:\/\/www.wework.com\/ideas\/wp-content\/uploads\/sites\/4\/2019\/06\/20150421-Mark-Chou-ONA-6.jpg\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-14409\" src=\"https:\/\/www.wework.com\/ideas\/wp-content\/uploads\/sites\/4\/2019\/06\/20150421-Mark-Chou-ONA-6.jpg?resize=853%2C1280\" alt=\"20150421 Mark Chou ONA-6\" width=\"853\" height=\"1280\" \/><\/a><\/p>\n<p>Photographs by Lauren Kallen<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u00a0The Essentials is a series where we ask creators to open up their bags and tell us about their everyday necessities that help them with their day. This week, we\u2019re featuring Mark Chou, marketing director of ONA Bags. New York-based marketing director Mark Chou never leaves home without a camera. \u201cPhotography has been an interest [&hellip;]<\/p>\n","protected":false},"author":887,"featured_media":14420,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[43903],"tags":[],"class_list":["post-14401","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-community-stories"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v22.4 (Yoast SEO v25.3.1) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>The essentials: What a marketing director takes to work every day<\/title>\n<meta name=\"description\" content=\"Mark Chou, marketing director of ONA Bags, talks about what what he keeps in his briefcase.\" \/>\n<meta name=\"robots\" content=\"index, follow, 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