{"id":14366,"date":"2015-06-11T17:05:58","date_gmt":"2015-06-11T21:05:58","guid":{"rendered":"https:\/\/www.wework.com\/creator\/?p=14366"},"modified":"2020-04-03T18:00:44","modified_gmt":"2020-04-03T22:00:44","slug":"hoop-dreams-one-mans-mission-to-make-basketball-better","status":"publish","type":"post","link":"https:\/\/www.wework.com\/ideas\/community-stories\/member-spotlight\/hoop-dreams-one-mans-mission-to-make-basketball-better","title":{"rendered":"Hoop dreams: One man\u2019s mission to \u2018make basketball better\u2019"},"content":{"rendered":"

On a bright Sunday afternoon, four 20-somethings carrying a stepladder and some tools walk onto the basketball court at Corporal John A. Seravalli Playground. Ryan Kulp looks at the hoops, rusted, and bare. The kids playing ball look up to him, a little puzzled.<\/p>\n

Kulp isn\u2019t employed by the city\u2019s park department. It may come as a surprise, as it does to many of the young basketball enthusiasts who benefit from his work, that the 25-year-old Kulp is the founder of 12 Loops<\/a>, a campaign to hang 100 new nets in many of New York City\u2019s public basketball courts.<\/p>\n

To Kulp, the roots of the project branch back to his childhood in the suburbs of Atlanta.<\/p>\n

\u201cThere was a basketball court in my neighborhood, and it wasn\u2019t very nice, but my dad would shoot hoop there sometimes with teenagers and college kids,\u201d he recalls. \u201cConstantly, the net was torn down, and my dad made a habit of replacing it. It was a small detail that made a big difference.\u201d<\/p>\n

Kulp says that image stayed with him when he moved to Manhattan two years ago.<\/p>\n

\u201cEvery day when I walked to the train in East Harlem, I’d walk by this basketball court where kids were playing before school, before running into class, and after school when I got off from work,\u201d he says. \u201cThey never had nets, and it looked sort of depressing.\u201d<\/p>\n

\"Hoop12 Loops is a major departure from Kulp\u2019s past professional work: software, marketing, and events coordination for marquee-name clients including Red Bull, Coca-Cola, Samsung, and Audi. He currently spends his days at Sprinkle<\/a>, a startup he founded that\u2019s based at WeWork Fulton Center<\/a>. The company specializes in user acquisition and software development.<\/p>\n

This campaign marks a new area of exploration for Kulp. Many entrepreneurs have side-projects, he notes, but most are purely business ventures. Funded via an ongoing\u00a0Indiegogo<\/a>\u00a0campaign, 12 Loops is entirely run by volunteers recruited through its website, as well as through Instagram<\/a> and Twitter<\/a>, where the latest hoops are posted.<\/p>\n

\u201cPics, or it didn\u2019t happen,\u201d Kulp jokes.<\/p>\n

True grassroots campaigns, Kulp points out, are not the usual methods employed in the marketing world.<\/p>\n

\u201cA lot of times marketers take a top-down approach, reaching out to the press so they can tell a thousand people for you, or reaching out to an investor,\u201d he explains. \u201cThis is bottom-up. This only exists because people make it exist. There is no higher power that determines the success of this project. It depends on people volunteering and sharing the same ideals.\u201d<\/p>\n

His point was clear at the Seravalli Playground, where his team was able to place nets on two hoops within half an hour\u2014and that\u2019s working at a leisurely pace. But efficiency isn\u2019t the only reason 12 Loops is designed to be grassroots.<\/p>\n

\u201cPeople feel the need to protect the neighborhood and improve their surrounding, and what better way to do that than to their immediate surrounding, like around the block?\u201d Kulp asks. \u201cThey can take ownership of and adopt that court.\u201d<\/p>\n

For its all-volunteer team, 12 Loops is a labor of love. One young man at Seravalli Playground said he heard about the campaign three days before on the group\u2019s Twitter page, and immediately decided to get involved. He said his love for basketball made him want to give back to the community. Another man said his involvement was spurred by his interest in nonprofits.<\/p>\n

\u201cThere’s nothing proprietary\u2014anyone can do this,\u201d Kulp says. \u201cWhat we’re trying to do is create an incentive to want to do it by saying it’s part of this 12 Loops project, that we can provide the resources to make this easier.\u201d<\/p>\n

There is room for 12 Loops to form relationships with nonprofits, sports teams, and brands, but ultimately the project is about encouraging a movement, one that is being taught to a new generation.<\/p>\n

Kulp recalls a young boy named Jabar who, while waiting patiently for a net to be put up a few weeks ago, asked: \u201cWhy are you doing this?\u201d<\/p>\n

\u201cTo make basketball better,\u201d was Kulp\u2019s reply. Which might be the best marketing slogan he could ask for.<\/p>\n

Photo credit: Abraham Gross<\/p>\n","protected":false},"excerpt":{"rendered":"

On a bright Sunday afternoon, four 20-somethings carrying a stepladder and some tools walk onto the basketball court at Corporal John A. Seravalli Playground. Ryan Kulp looks at the hoops, rusted, and bare. The kids playing ball look up to him, a little puzzled. Kulp isn\u2019t employed by the city\u2019s park department. It may come […]<\/p>\n","protected":false},"author":1522,"featured_media":14367,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[43903,43911],"tags":[],"class_list":["post-14366","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-community-stories","category-member-spotlight"],"acf":[],"yoast_head":"\nHoop dreams: One man\u2019s mission to \u2018make basketball better\u2019<\/title>\n<meta name=\"description\" content=\"Ryan Kulp is the founder of 12 Loops, a campaign to hang 100 new nets in many of New York City\u2019s public basketball courts.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.wework.com\/ideas\/community-stories\/member-spotlight\/hoop-dreams-one-mans-mission-to-make-basketball-better\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Hoop dreams: One man\u2019s mission to \u2018make basketball better\u2019\" \/>\n<meta property=\"og:description\" content=\"Ryan Kulp is the founder of 12 Loops, a campaign to hang 100 new nets in many of New York City\u2019s public basketball courts.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.wework.com\/ideas\/community-stories\/member-spotlight\/hoop-dreams-one-mans-mission-to-make-basketball-better\" \/>\n<meta property=\"og:site_name\" content=\"Ideas\" \/>\n<meta property=\"article:published_time\" content=\"2015-06-11T21:05:58+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2020-04-03T22:00:44+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.wework.com\/ideas\/wp-content\/uploads\/sites\/4\/2015\/06\/Hoop-Dreams.jpg?fit=3107%2C2071\" \/>\n\t<meta property=\"og:image:width\" content=\"3107\" \/>\n\t<meta property=\"og:image:height\" content=\"2071\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Abraham Gross\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Abraham Gross\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.wework.com\/ideas\/community-stories\/member-spotlight\/hoop-dreams-one-mans-mission-to-make-basketball-better#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.wework.com\/ideas\/community-stories\/member-spotlight\/hoop-dreams-one-mans-mission-to-make-basketball-better\"},\"author\":{\"name\":\"Abraham Gross\",\"@id\":\"https:\/\/www.wework.com\/ideas\/#\/schema\/person\/9a8f7c95f63900ea6346ef282f23b927\"},\"headline\":\"Hoop dreams: One man\u2019s mission to \u2018make basketball better\u2019\",\"datePublished\":\"2015-06-11T21:05:58+00:00\",\"dateModified\":\"2020-04-03T22:00:44+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.wework.com\/ideas\/community-stories\/member-spotlight\/hoop-dreams-one-mans-mission-to-make-basketball-better\"},\"wordCount\":711,\"publisher\":{\"@id\":\"https:\/\/www.wework.com\/ideas\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.wework.com\/ideas\/community-stories\/member-spotlight\/hoop-dreams-one-mans-mission-to-make-basketball-better#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.wework.com\/ideas\/wp-content\/uploads\/sites\/4\/2015\/06\/Hoop-Dreams.jpg?fit=3107%2C2071\",\"articleSection\":[\"Community Stories\",\"Member Spotlight\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.wework.com\/ideas\/community-stories\/member-spotlight\/hoop-dreams-one-mans-mission-to-make-basketball-better\",\"url\":\"https:\/\/www.wework.com\/ideas\/community-stories\/member-spotlight\/hoop-dreams-one-mans-mission-to-make-basketball-better\",\"name\":\"Hoop dreams: One man\u2019s mission to \u2018make basketball better\u2019\",\"isPartOf\":{\"@id\":\"https:\/\/www.wework.com\/ideas\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.wework.com\/ideas\/community-stories\/member-spotlight\/hoop-dreams-one-mans-mission-to-make-basketball-better#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.wework.com\/ideas\/community-stories\/member-spotlight\/hoop-dreams-one-mans-mission-to-make-basketball-better#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.wework.com\/ideas\/wp-content\/uploads\/sites\/4\/2015\/06\/Hoop-Dreams.jpg?fit=3107%2C2071\",\"datePublished\":\"2015-06-11T21:05:58+00:00\",\"dateModified\":\"2020-04-03T22:00:44+00:00\",\"description\":\"Ryan Kulp is the founder of 12 Loops, a campaign to hang 100 new nets in many of New York City\u2019s public basketball courts.\",\"breadcrumb\":{\"@id\":\"https:\/\/www.wework.com\/ideas\/community-stories\/member-spotlight\/hoop-dreams-one-mans-mission-to-make-basketball-better#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.wework.com\/ideas\/community-stories\/member-spotlight\/hoop-dreams-one-mans-mission-to-make-basketball-better\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.wework.com\/ideas\/community-stories\/member-spotlight\/hoop-dreams-one-mans-mission-to-make-basketball-better#primaryimage\",\"url\":\"https:\/\/www.wework.com\/ideas\/wp-content\/uploads\/sites\/4\/2015\/06\/Hoop-Dreams.jpg?fit=3107%2C2071\",\"contentUrl\":\"https:\/\/www.wework.com\/ideas\/wp-content\/uploads\/sites\/4\/2015\/06\/Hoop-Dreams.jpg?fit=3107%2C2071\",\"width\":3107,\"height\":2071},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.wework.com\/ideas\/community-stories\/member-spotlight\/hoop-dreams-one-mans-mission-to-make-basketball-better#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"\/ideas\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Community Stories\",\"item\":\"\/ideas\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Member Spotlight\",\"item\":\"\/ideas\"},{\"@type\":\"ListItem\",\"position\":4,\"name\":\"Hoop dreams: One man\u2019s mission to \u2018make basketball better\u2019\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.wework.com\/ideas\/#website\",\"url\":\"https:\/\/www.wework.com\/ideas\/\",\"name\":\"Ideas\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\/\/www.wework.com\/ideas\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.wework.com\/ideas\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.wework.com\/ideas\/#organization\",\"name\":\"WeWork\",\"url\":\"https:\/\/www.wework.com\/ideas\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.wework.com\/ideas\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.wework.com\/ideas\/wp-content\/uploads\/sites\/4\/2019\/04\/welogo_black_55x55.jpg?fit=55%2C55\",\"contentUrl\":\"https:\/\/www.wework.com\/ideas\/wp-content\/uploads\/sites\/4\/2019\/04\/welogo_black_55x55.jpg?fit=55%2C55\",\"width\":55,\"height\":55,\"caption\":\"WeWork\"},\"image\":{\"@id\":\"https:\/\/www.wework.com\/ideas\/#\/schema\/logo\/image\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.wework.com\/ideas\/#\/schema\/person\/9a8f7c95f63900ea6346ef282f23b927\",\"name\":\"Abraham Gross\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.wework.com\/ideas\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/1705eba2b8ff78426faa864316c5561e1d7dc1434156f65e3aa541f5d87e5c60?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/1705eba2b8ff78426faa864316c5561e1d7dc1434156f65e3aa541f5d87e5c60?s=96&d=mm&r=g\",\"caption\":\"Abraham Gross\"},\"url\":\"https:\/\/www.wework.com\/ideas\/author\/abrahamgross\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Hoop dreams: One man\u2019s mission to \u2018make basketball better\u2019","description":"Ryan Kulp is the founder of 12 Loops, a campaign to hang 100 new nets in many of New York City\u2019s public basketball courts.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.wework.com\/ideas\/community-stories\/member-spotlight\/hoop-dreams-one-mans-mission-to-make-basketball-better","og_locale":"en_US","og_type":"article","og_title":"Hoop dreams: One man\u2019s mission to \u2018make basketball better\u2019","og_description":"Ryan Kulp is the founder of 12 Loops, a campaign to hang 100 new nets in many of New York City\u2019s public basketball courts.","og_url":"https:\/\/www.wework.com\/ideas\/community-stories\/member-spotlight\/hoop-dreams-one-mans-mission-to-make-basketball-better","og_site_name":"Ideas","article_published_time":"2015-06-11T21:05:58+00:00","article_modified_time":"2020-04-03T22:00:44+00:00","og_image":[{"width":3107,"height":2071,"url":"https:\/\/www.wework.com\/ideas\/wp-content\/uploads\/sites\/4\/2015\/06\/Hoop-Dreams.jpg?fit=3107%2C2071","type":"image\/jpeg"}],"author":"Abraham Gross","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Abraham Gross","Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.wework.com\/ideas\/community-stories\/member-spotlight\/hoop-dreams-one-mans-mission-to-make-basketball-better#article","isPartOf":{"@id":"https:\/\/www.wework.com\/ideas\/community-stories\/member-spotlight\/hoop-dreams-one-mans-mission-to-make-basketball-better"},"author":{"name":"Abraham Gross","@id":"https:\/\/www.wework.com\/ideas\/#\/schema\/person\/9a8f7c95f63900ea6346ef282f23b927"},"headline":"Hoop dreams: One man\u2019s mission to \u2018make basketball better\u2019","datePublished":"2015-06-11T21:05:58+00:00","dateModified":"2020-04-03T22:00:44+00:00","mainEntityOfPage":{"@id":"https:\/\/www.wework.com\/ideas\/community-stories\/member-spotlight\/hoop-dreams-one-mans-mission-to-make-basketball-better"},"wordCount":711,"publisher":{"@id":"https:\/\/www.wework.com\/ideas\/#organization"},"image":{"@id":"https:\/\/www.wework.com\/ideas\/community-stories\/member-spotlight\/hoop-dreams-one-mans-mission-to-make-basketball-better#primaryimage"},"thumbnailUrl":"https:\/\/www.wework.com\/ideas\/wp-content\/uploads\/sites\/4\/2015\/06\/Hoop-Dreams.jpg?fit=3107%2C2071","articleSection":["Community Stories","Member Spotlight"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/www.wework.com\/ideas\/community-stories\/member-spotlight\/hoop-dreams-one-mans-mission-to-make-basketball-better","url":"https:\/\/www.wework.com\/ideas\/community-stories\/member-spotlight\/hoop-dreams-one-mans-mission-to-make-basketball-better","name":"Hoop dreams: One man\u2019s mission to \u2018make basketball better\u2019","isPartOf":{"@id":"https:\/\/www.wework.com\/ideas\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.wework.com\/ideas\/community-stories\/member-spotlight\/hoop-dreams-one-mans-mission-to-make-basketball-better#primaryimage"},"image":{"@id":"https:\/\/www.wework.com\/ideas\/community-stories\/member-spotlight\/hoop-dreams-one-mans-mission-to-make-basketball-better#primaryimage"},"thumbnailUrl":"https:\/\/www.wework.com\/ideas\/wp-content\/uploads\/sites\/4\/2015\/06\/Hoop-Dreams.jpg?fit=3107%2C2071","datePublished":"2015-06-11T21:05:58+00:00","dateModified":"2020-04-03T22:00:44+00:00","description":"Ryan Kulp is the founder of 12 Loops, a campaign to hang 100 new nets in many of New York City\u2019s public basketball courts.","breadcrumb":{"@id":"https:\/\/www.wework.com\/ideas\/community-stories\/member-spotlight\/hoop-dreams-one-mans-mission-to-make-basketball-better#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.wework.com\/ideas\/community-stories\/member-spotlight\/hoop-dreams-one-mans-mission-to-make-basketball-better"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.wework.com\/ideas\/community-stories\/member-spotlight\/hoop-dreams-one-mans-mission-to-make-basketball-better#primaryimage","url":"https:\/\/www.wework.com\/ideas\/wp-content\/uploads\/sites\/4\/2015\/06\/Hoop-Dreams.jpg?fit=3107%2C2071","contentUrl":"https:\/\/www.wework.com\/ideas\/wp-content\/uploads\/sites\/4\/2015\/06\/Hoop-Dreams.jpg?fit=3107%2C2071","width":3107,"height":2071},{"@type":"BreadcrumbList","@id":"https:\/\/www.wework.com\/ideas\/community-stories\/member-spotlight\/hoop-dreams-one-mans-mission-to-make-basketball-better#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"\/ideas"},{"@type":"ListItem","position":2,"name":"Community Stories","item":"\/ideas"},{"@type":"ListItem","position":3,"name":"Member Spotlight","item":"\/ideas"},{"@type":"ListItem","position":4,"name":"Hoop dreams: One man\u2019s mission to \u2018make basketball better\u2019"}]},{"@type":"WebSite","@id":"https:\/\/www.wework.com\/ideas\/#website","url":"https:\/\/www.wework.com\/ideas\/","name":"Ideas","description":"","publisher":{"@id":"https:\/\/www.wework.com\/ideas\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.wework.com\/ideas\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.wework.com\/ideas\/#organization","name":"WeWork","url":"https:\/\/www.wework.com\/ideas\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.wework.com\/ideas\/#\/schema\/logo\/image\/","url":"https:\/\/www.wework.com\/ideas\/wp-content\/uploads\/sites\/4\/2019\/04\/welogo_black_55x55.jpg?fit=55%2C55","contentUrl":"https:\/\/www.wework.com\/ideas\/wp-content\/uploads\/sites\/4\/2019\/04\/welogo_black_55x55.jpg?fit=55%2C55","width":55,"height":55,"caption":"WeWork"},"image":{"@id":"https:\/\/www.wework.com\/ideas\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/www.wework.com\/ideas\/#\/schema\/person\/9a8f7c95f63900ea6346ef282f23b927","name":"Abraham Gross","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.wework.com\/ideas\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/1705eba2b8ff78426faa864316c5561e1d7dc1434156f65e3aa541f5d87e5c60?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/1705eba2b8ff78426faa864316c5561e1d7dc1434156f65e3aa541f5d87e5c60?s=96&d=mm&r=g","caption":"Abraham Gross"},"url":"https:\/\/www.wework.com\/ideas\/author\/abrahamgross"}]}},"jetpack_featured_media_url":"https:\/\/www.wework.com\/ideas\/wp-content\/uploads\/sites\/4\/2015\/06\/Hoop-Dreams.jpg?fit=3107%2C2071","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/www.wework.com\/ideas\/wp-json\/wp\/v2\/posts\/14366","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.wework.com\/ideas\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.wework.com\/ideas\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.wework.com\/ideas\/wp-json\/wp\/v2\/users\/1522"}],"replies":[{"embeddable":true,"href":"https:\/\/www.wework.com\/ideas\/wp-json\/wp\/v2\/comments?post=14366"}],"version-history":[{"count":2,"href":"https:\/\/www.wework.com\/ideas\/wp-json\/wp\/v2\/posts\/14366\/revisions"}],"predecessor-version":[{"id":49078,"href":"https:\/\/www.wework.com\/ideas\/wp-json\/wp\/v2\/posts\/14366\/revisions\/49078"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.wework.com\/ideas\/wp-json\/wp\/v2\/media\/14367"}],"wp:attachment":[{"href":"https:\/\/www.wework.com\/ideas\/wp-json\/wp\/v2\/media?parent=14366"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.wework.com\/ideas\/wp-json\/wp\/v2\/categories?post=14366"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.wework.com\/ideas\/wp-json\/wp\/v2\/tags?post=14366"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}