{"id":14264,"date":"2015-06-08T00:43:27","date_gmt":"2015-06-08T04:43:27","guid":{"rendered":"https:\/\/www.wework.com\/creator\/?p=14264"},"modified":"2020-03-30T18:38:52","modified_gmt":"2020-03-30T22:38:52","slug":"underneath-it-all-dear-kates-julie-sygiel-is-a-real-innovator","status":"publish","type":"post","link":"https:\/\/www.wework.com\/ideas\/community-stories\/member-spotlight\/underneath-it-all-dear-kates-julie-sygiel-is-a-real-innovator","title":{"rendered":"Underneath it all, Dear Kate\u2019s Julie Sygiel is a real innovator"},"content":{"rendered":"<p>Don&#8217;t call Julie Sygiel a panty queen, a title she&#8217;s heard aplenty.\u00a0However, this <a href=\"https:\/\/www.wework.com\/locations\/new-york-city\/soho-west\">WeWork Soho West<\/a> member, the founder of <a href=\"http:\/\/www.dearkates.com\/\">Dear Kate<\/a>, <em>is<\/em> an expert on all things underwear.<\/p>\n<p>The idea for her company came about when Sygiel took a chance course in entrepreneurship, a departure from her usual chemical engineering classes at Brown University. What started as a class project to write a business plan for functional underwear spurred into a full-fledged company in 2012.<\/p>\n<p>Sygiel developed a line of high-performance underwear and athletic wear after a grueling two years of research and testing for the perfect silky-soft fabric lining she calls \u201cUnderlux.\u201d This lining\u2014wicking, stain releasing, and leak resistant\u2014is ready to battle any potential mishap.<\/p>\n<p>Dear Kate\u2019s mission is to give women the confidence to do anything by equipping them with apparel that\u2019s up for the challenge. Even her line of yoga pants lets you go commando at the gym.<\/p>\n<p>\u201cIn the beginning, when I came to everyone with my idea, I got a lot of pushback,\u201d recalls Sygiel. \u201cPeople told me, \u2018You can&#8217;t do that. If you want to create a stretchy fabric, you need to have a laminate layer to the fabric.\u2019 We got a sample, and it felt like a yellow rain slicker on your butt.\u201d<\/p>\n<p><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-14269\" src=\"https:\/\/www.wework.com\/ideas\/wp-content\/uploads\/sites\/4\/2019\/06\/Dear-Kate.jpg?resize=2048%2C1365\" alt=\"Dear Kate\" width=\"2048\" height=\"1365\" \/>After countless tests, Sygiel discovered that the most important thing to women is comfort. She went back to the drawing board and finally figured out how to do it without a plastic layer, and it \u201cperformed better than your regular underwear.\u201d<\/p>\n<p><span style=\"line-height: 1.5;\">Dear Kate proudly offers delicates that don\u2019t compromise, plus look beautiful on all body types.<\/span><\/p>\n<p><span style=\"line-height: 1.5;\">\u201cWe want you to feel like you\u2019re being supported,\u201d says Sygiel. \u201cOur tone is very much a cheerleader, and one of our favorite phrases is \u2018Get it, girl.\u2019\u201d<\/span><\/p>\n<p>Her go-girl philosophy stems from her earlier days as a Girl Scout and growing up in a non-traditional home in the small town of Jackson, Kentucky. Her mother, a judge and a lawyer, was the breadwinner of the family. She grew up in the home with a father who homeschooled her through high school, cooked their meals, and wheeled her around in her stroller.<\/p>\n<p>\u201cMy dad is a strong feminist, and he made it clear that I can do anything I wanted to do as long as I set my mind and heart into it. Just as well as the boys, if not better,\u201d says Sygiel.<\/p>\n<p>Her 12 years of scouting taught her the importance of setting goals. She sold 10,000 boxes of cookies during her long tenure as a Girl Scout. She credits her success to having an \u201cuncanny ability\u201d in remembering people\u2019s orders every year.<\/p>\n<p>\u201cI had a loyal following, and I always sent thank you notes afterwards.\u201d<\/p>\n<p>These days, she\u2019s focused on exciting projects planned in 2015, including a new active wear collection. Sygiel understands that working out is becoming an important part of her customer\u2019s lifestyle, so she launched her \u201cCommando\u201d <a href=\"https:\/\/www.kickstarter.com\/projects\/1527229560\/go-commando-with-dear-kate-yoga-pants\">Kickstarter campaign<\/a> that raised over $150,000 last summer. In addition to her passionate backers, Sygiel has raised $1.7 million to date, and a lot of this funding has gone into expanding her product line with thoughtfully designed products for women.<\/p>\n<p>Recently, she received a confirmation of her hard-earned efforts when a heartfelt note from a college friend she hasn\u2019t spoken to in years came across her desk.<\/p>\n<p>Her friend felt compelled to write to Sygiel after a recent hiking experience on the Appalachian Trail, recalling how all the performance underwear she bought had been ruined midway through the trip. Her mother sent a care package along the way that included a bundle of of Dear Kate underwear that lasted the duration of her camping excursion. She added that it looks completely new even to this day.<\/p>\n<p>\u201cWe honestly get emails once a week that make me want to cry, and I think that\u2019s one of the things that makes me want to come into work everyday,\u201d Sygiel says. \u201cI love that our customers share things with us.\u201d<\/p>\n<p>Sygiel says that for her customers, nothing has been TMI.<\/p>\n<p>\u201cI\u2019ve heard it all,\u201d says Sygiel, with a huge grin on her face. \u201cYou\u2019re not going to surprise me.\u201d<\/p>\n<p>Photo credit: Lauren Kallen<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Don&#8217;t call Julie Sygiel a panty queen, a title she&#8217;s heard aplenty.\u00a0However, this WeWork Soho West member, the founder of Dear Kate, is an expert on all things underwear. The idea for her company came about when Sygiel took a chance course in entrepreneurship, a departure from her usual chemical engineering classes at Brown University. [&hellip;]<\/p>\n","protected":false},"author":887,"featured_media":14266,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[43903,43911],"tags":[],"class_list":["post-14264","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-community-stories","category-member-spotlight"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v22.4 (Yoast SEO v25.3.1) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Underneath it all, Dear Kate\u2019s Julie Sygiel is a real innovator<\/title>\n<meta name=\"description\" content=\"Dear Kate proudly offers delicates that don\u2019t compromise, plus look beautiful on all body types.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link 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