{"id":13913,"date":"2015-05-22T18:26:02","date_gmt":"2015-05-22T22:26:02","guid":{"rendered":"https:\/\/www.wework.com\/creator\/?p=13913"},"modified":"2020-03-30T18:38:59","modified_gmt":"2020-03-30T22:38:59","slug":"maas-appeals-julia-gardner-prods-her-clients-to-take-risks","status":"publish","type":"post","link":"https:\/\/www.wework.com\/ideas\/community-stories\/member-spotlight\/maas-appeals-julia-gardner-prods-her-clients-to-take-risks","title":{"rendered":"MaaS Appeal\u2019s Julia Gardner prods her clients to take risks"},"content":{"rendered":"

When she was younger, Julia Gardner and her sister would record commercials on a Sony Boombox and reenact them for their parents. It was clear that she had caught the advertising bug early on.<\/p>\n

Gardner pursued a career in marketing, working in client services for major companies in Canada. She eventually found her way to New York City, where a new opportunity landed in her lap. She joined forces with two partners to launch their own business.<\/p>\n

Gardner and her co-founder Dave Mihalovic launched MaaS Appeal<\/a> (a buzzworthy acronym for \u201cmarketing as a service\u201d) in July 2014. Their agency creates simple and effective marketing for companies whose focus ranges from healthcare to education. This WeWork Fulton Center<\/a> member encourages her clients to take risks and try things they\u2019ve never done before.<\/p>\n

WeWork: Did you have an “Aha!” moment when you knew that you wanted to start your own business?\u00a0<\/strong><\/p>\n

Gardner: Funny enough, my real \u201cAha!\u201d moment for me was waking up one morning, brushing my teeth, and realizing I had zero passion for what I was working on. Aside from that moment though, I\u2019ve always had that entrepreneurial intuition of wanting more, not being told what to do, and reaching a higher state of self-achievement.\u00a0Most of the time, I\u2019m hell-bent on monetizing ideas that most people don\u2019t get.<\/p>\n

WeWork: Would you consider yourself an entrepreneur and a creator? And what does being one mean to you?<\/strong><\/p>\n

Gardner: Absolutely.\u00a0Am I passionate? Yes. Am I dedicated? Oh yeah. Being an entrepreneur to me is much more than just having your own business. It\u2019s the ability to empower others to take a risk and to challenge others to do something they have never done before.\u00a0We are \u201ccut from a different cloth,\u201d as many say, which is why community is crucial to startup success.<\/p>\n

WeWork: What has been your biggest screw up so far and how did you recover?<\/strong><\/p>\n

Gardner: In the beginning, I cared about what people thought of me. I found it especially difficult to separate my emotions from business when receiving negative advice and feedback from others.\u00a0After having a successful 2014, I got over that quickly.<\/p>\n

WeWork: What is the most challenging part of your job, and how do you keep yourself from burning out?<\/strong><\/p>\n

Gardner: Being in a high-growth startup, you wear many hats to fill gaps in resourcing.\u00a0Most of the time, I am running around the city juggling client services, strategy, project management, and finance.\u00a0One of the biggest challenges for us was staffing for the influx of work.\u00a0It wasn\u2019t just about finding someone who could execute; it was finding talented employees who were emotionally invested in the business and took great pride in their work.\u00a0We are very lucky to have such great people supporting us. Making sure that you have strong project management skills is essential to keeping your sanity.<\/p>\n

WeWork: What has your experience been like at WeWork? \u00a0<\/strong><\/p>\n

Gardner: Maas Appeal has been at WeWork almost a year.\u00a0I cannot express enough how much I have enjoyed working here.\u00a0WeWork has been a huge contributor to\u00a0developing my network of smart, driven, and loyal colleagues. The community that surrounds you is a huge enabler and support system to your startup success. You share wins and losses, provide business advice, and create meaningful relationships.<\/p>\n

WeWork: What\u2019s your favorite drink to start or end the day?\u00a0<\/strong><\/p>\n

Gardner: Coffee to start and an ice-cold glass of Chardonnay to end.<\/p>\n","protected":false},"excerpt":{"rendered":"

When she was younger, Julia Gardner and her sister would record commercials on a Sony Boombox and reenact them for their parents. It was clear that she had caught the advertising bug early on. Gardner pursued a career in marketing, working in client services for major companies in Canada. 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