{"id":13681,"date":"2015-05-18T00:02:33","date_gmt":"2015-05-18T04:02:33","guid":{"rendered":"https:\/\/www.wework.com\/creator\/?p=13681"},"modified":"2020-03-30T18:39:02","modified_gmt":"2020-03-30T22:39:02","slug":"eyewear-designer-kerin-rose-piles-on-the-bling","status":"publish","type":"post","link":"https:\/\/www.wework.com\/ideas\/professional-development\/eyewear-designer-kerin-rose-piles-on-the-bling","title":{"rendered":"Key to an eyewear empire? Pile on the bling"},"content":{"rendered":"<p>During a lift ride up Stowe mountain earlier\u00a0this year, I sat across from a girl whose helmet dazzled me with tiny, shiny neon purple stones. As my companions questioned the girl\u2019s do-it-yourself undertaking, I remembered my interview with eyewear designer Kerin Rose, who creates show-stopping avant-garde styles that have graced the wardrobes of stars like Katy Perry and Rihanna. \u201cI promise you,\u201d she said, \u201ceven the most unaffected person is attracted to shiny things.\u201d<\/p>\n<p>Rose\u2019s eyewear brand, <a href=\"http:\/\/www.a-morir.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">A-morir<\/a>, is produced with an embellishment technique called strassing, which involves gluing countless amounts of stones and other materials to sunglass bases. Since the age of 16, Karen has been strassing everyday objects, including the old school flip phone she bedazzled and still holds onto as a token of her past. While working at Patricia Field, she began ornamenting sunglass bases she bought for under $10 a pair on Canal Street. Designed for her personal use, the sunglasses\u2019 popularity with Field\u2019s customers inspired the buyers to carry Kerin\u2019s shades, selling out of the first assortment within weeks. It wasn\u2019t long before her hobby became a full-time career as a high-end eyewear designer.<\/p>\n<p>\u201cI\u2019ve always loved fashion, but I never wanted to work in fashion. I\u2019m an artist first and foremost,\u201d Rose told me. \u201cThere\u2019s a phrase they use in the movie industry, \u2018One for the reel, one for the meal,\u2019 meaning one project will pay you and one will nourish you creatively and artistically. To appeal to the masses, I include a handful of less elaborate styles in my collections, but what I really enjoy are the embellishments. With every collection, it\u2019s a war against myself. What can I do that I haven\u2019t done before? First it was a shield, then spikes, then a shield with spikes and studs, then acrylic tar and custom-cut lucite extensions&#8230;It gets better every time.\u201d<\/p>\n<p>Uninterested in working with a larger factory where the minimums are high and the quality is hard to control, Rose chose to produce her frames in a small factory on the southern coast of Turkey. During the beginning phases of a collection, she travels to the factory, where she meets with the small handful of artisans who produce her eyewear to pick out hinges, lenses, and other materials.<\/p>\n<p><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-13717\" src=\"https:\/\/www.wework.com\/ideas\/wp-content\/uploads\/sites\/4\/2019\/06\/eyewear-designer-kerin-rose-piles-on-the-bling1.jpg?resize=2048%2C1463\" alt=\"eyewear-designer-kerin-rose-piles-on-the-bling\" width=\"2048\" height=\"1463\" \/><\/p>\n<p>Rose spends the bulk of her time in the acetate room. Acetate is pressed cotton that becomes the plastic-looking material of which her frames are composed. Rose spends hours searching through hundreds of huge, unpolished sheets of acetate to figure out which colors and patterns she wants to use for her collection.<\/p>\n<p>It\u2019s only once she receives the final frames from the factory that the creative process really begins. Much of her inspiration seems to come from materials she is lacking. She\u2019s continuously forced to think outside the box, creating all sorts of sunglasses with perfectly bizarre textiles, fabrics, and other elements from chains to fur to tassels to the tops of cracked beer cans.<\/p>\n<p>\u201cAs I am physically setting crystals and other materials, I\u2019m wondering if it\u2019s going to work,\u201d she said, offering me a window into her design process. \u201cAt this point, it\u2019s like getting dressed in the morning and putting together an ensemble from shirt to bottoms to shoes, etc. If you have an eye for it, you can dress yourself in your head and it comes out looking really cool when it\u2019s altogether. It\u2019s the same thing with my designs.\u201d<\/p>\n<p>Strassing is still her favorite thing about the design and manufacturing process. Nothing makes her happier than witnessing Lady Gaga on stage wearing a pair of shoes she personally embellished with more than 8,000 stones. The 16-year-old in her is happy. The artist in her is happy. The grown-up in her is happy. Thinking about those shoes makes her happy. Her secret is that she stayed open to the happiness we all feel when we see something shiny.<\/p>\n<p>Portrait credit: Sophy Holland<br \/>\nPhoto credit: Lexi Cross<\/p>\n","protected":false},"excerpt":{"rendered":"<p>During a lift ride up Stowe mountain earlier\u00a0this year, I sat across from a girl whose helmet dazzled me with tiny, shiny neon purple stones. As my companions questioned the girl\u2019s do-it-yourself undertaking, I remembered my interview with eyewear designer Kerin Rose, who creates show-stopping avant-garde styles that have graced the wardrobes of stars like [&hellip;]<\/p>\n","protected":false},"author":1404,"featured_media":13806,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[43902],"tags":[],"class_list":["post-13681","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-professional-development"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v22.4 (Yoast SEO v25.3.1) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Key to an eyewear empire? 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