{"id":13583,"date":"2015-05-12T16:45:09","date_gmt":"2015-05-12T20:45:09","guid":{"rendered":"https:\/\/www.wework.com\/creator\/?p=13583"},"modified":"2020-03-30T18:39:04","modified_gmt":"2020-03-30T22:39:04","slug":"minrs-sol-weinreich-aims-to-power-the-curation-generation","status":"publish","type":"post","link":"https:\/\/www.wework.com\/ideas\/community-stories\/member-spotlight\/minrs-sol-weinreich-aims-to-power-the-curation-generation","title":{"rendered":"MINR\u2019s Sol Weinreich aims to \u2018power the curation generation\u2019"},"content":{"rendered":"

One of the liveliest members at WeWork Fulton Center<\/a> in New York City, Sol Weinreich is constantly on the move. The cheerful, bespectacled entrepreneur says he is always thinking about ways to improve the beta version of MINR<\/a>, his smart news aggregator that creates personalized recommendations based on each user\u2019s interests.<\/p>\n

Weinreich chatted with WeWork about the one thing he wished he picked up before starting his business and how he recovered from his biggest mistake.<\/p>\n

WeWork: What inspired you to start your business?\u00a0<\/strong><\/p>\n

Weinreich: I\u2019ve always had an entrepreneurial streak. When I was 10, my mom, who is a published author, was asked to speak at a teen girls summer camp and I ran around selling her books that weekend.<\/p>\n

I started MINR specifically because I found that I wasn\u2019t able to keep up with news that was important to me, like sports, tech, business, and politics. So rather than complain about it, I decided to fix it.<\/p>\n

WeWork: I heard that you love sports. Which team are you a die-hard fan of and why?<\/strong><\/p>\n

I love the Rangers. Hockey is a sport where the defining moment can be anytime. But I\u2019m a die-hard fan of the New York Giants. I love football because it\u2019s like a chess match \u2014 the offense has to out think the defense and vice versa.<\/p>\n

WeWork: How does MINR exactly work?<\/strong><\/p>\n

Weinreich: MINR is focused on helping you share. Our goal is to provide enough stories that are interesting so that you\u2019ll want to share. We want you to be more productive and use the time you\u2019re already spending to grow your online presence. Once you download the app, we funnel in all the content that\u2019s being shared in your networks. We build on that so there is no onboarding on your part.\u00a0You won\u2019t need to teach us what you like or want to read, and you can connect to multiple social accounts for sharing.<\/p>\n

WeWork: What was your initial vision for your company, and has it changed?<\/strong><\/p>\n

Weinreich: Initially, we started off as a Machine Learning Twitter filter that removed irrelevant tweets from your timeline. Now we\u2019re building a mobile app that helps turn consumption into curation. We all have our social channels where we share content at MINR, so our goal is to help you find content and rather than just consume. We are powering the curation culture.<\/p>\n

WeWork: What has been your biggest mistake so far, and how did you recover?<\/strong><\/p>\n

Weinreich: In our alpha phase, we focused on how our product looked before we worked through all the kinks in the back end. I realized that a nice front on a bad back end is like putting lipstick on a pig. It looks pretty for a minute, but when it wears off you\u2019re stuck with a pig. We recovered eventually by focusing exclusively on the back end for our initial beta.<\/p>\n

WeWork: Was there anything you wish you had known before you started out?\u00a0<\/strong><\/p>\n

Weinreich: No regrets, but I wish I knew how to code. If I had picked it up when I was younger, then I could constantly move the needle on my product.<\/p>\n

WeWork: Did you have any mentors? What advice did they give you?<\/strong><\/p>\n

Weinreich: Clark Valberg, the CEO of InVision, has been tremendously helpful. He recently gave me some amazing advice: \u201cYou should prototype to the point where someone doesn\u2019t realize it\u2019s a design and thinks it\u2019s the app.\u201d It\u2019s great advice, because you should know what you want from day one. Once you start coding, you go down a rabbit hole and it gets much harder to make changes down the line.<\/p>\n

WeWork: If we had a chance to peek at your schedule, what would an average day look like? \u00a0<\/strong><\/p>\n

I wake up to check my email, Twitter, MINR for the news, and I started sharing content. Afterwards I take my kids to school. Head into the office to check in with the dev team. Hop on a call or two and maybe a coffee meeting. I\u2019ll eat lunch around 2 p.m. If I\u2019m free, I\u2019ll attend an event around\u00a06 p.m. to network. Then I\u2019ll come back to the office to wrap up the day and head home around 9:30 p.m. if I\u2019m lucky.<\/p>\n

WeWork: What is the most challenging part of your job, and how do you keep yourself from burning out?<\/strong><\/p>\n

Weinreich: It\u2019s the ebbs and flows. Right now, we\u2019re on an upswing. We\u2019re building out the product, adding beta testers, and gearing up to talk to investors. There are times when things are quiet and there\u2019s less to do. During those moments, I try to help friends in the different communities I\u2019m part of. Honestly, I love what I do, so burn out is not a problem for me.<\/p>\n","protected":false},"excerpt":{"rendered":"

One of the liveliest members at WeWork Fulton Center in New York City, Sol Weinreich is constantly on the move. The cheerful, bespectacled entrepreneur says he is always thinking about ways to improve the beta version of MINR, his smart news aggregator that creates personalized recommendations based on each user\u2019s interests. Weinreich chatted with WeWork […]<\/p>\n","protected":false},"author":887,"featured_media":13587,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[43903,43911],"tags":[],"class_list":["post-13583","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-community-stories","category-member-spotlight"],"acf":[],"yoast_head":"\nMINR\u2019s Sol Weinreich aims to \u2018power the curation generation\u2019<\/title>\n<meta name=\"description\" content=\"One of the liveliest members at WeWork Fulton Center in New York City, Sol Wein\u2026\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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