{"id":13282,"date":"2015-05-05T11:00:11","date_gmt":"2015-05-05T15:00:11","guid":{"rendered":"https:\/\/www.wework.com\/creator\/?p=13282"},"modified":"2020-03-30T18:39:09","modified_gmt":"2020-03-30T22:39:09","slug":"struggling-with-self-control-pavloks-speedy-results-are-shocking","status":"publish","type":"post","link":"https:\/\/www.wework.com\/ideas\/community-stories\/member-spotlight\/struggling-with-self-control-pavloks-speedy-results-are-shocking","title":{"rendered":"Is self-control a struggle? Pavlok\u2019s speedy results are shocking"},"content":{"rendered":"\n

The demands of daily life can often be overwhelming, allowing vices to take over. A few cigarettes. A hit or two of the snooze button. That drawer full of candy. Momentary comforts make us yearn for more self-control.<\/p>\n\n\n\n

Meet Pavlok<\/a>, a rubberized wristband containing a built-in mild electric shock system that\u2019s guaranteed to help you break your bad habit within five days. Its name stems from Pavlov, the legendary Russian physiologist known for his experimentation with the digestive patterns of dogs\u2014training them to salivate before food had yet to materialize, proving that they learned to associate food with the people who fed them.<\/p>\n\n\n\n

\u201cOur idea behind that is basically associating the shock with a bad habit\u2014whether it\u2019s smoking cigarettes or biting your nails,\u201d says Boston\u2019s Chris Schelzi, the WeWork South Station<\/a>-based startup\u2019s director of strategy and marketing. \u201cSo then all it takes is you thinking about the bad habit, or your craving for it, and you immediately [press] shock and no longer want to smoke the cigarette because you don\u2019t see it as a pleasurable action. You see it as negative and something that you want to avoid.\u201d<\/p>\n\n\n\n

How painful does the shock actually feel?<\/p>\n\n\n\n

\u201cIt\u2019s like if you touch a metal doorknob if you\u2019re walking with socks on a carpet, and you get the little bit of a spark,\u201d says Schelzi. \u201cIt\u2019s nothing too intense.\u201d<\/p>\n\n\n\n

\"pavlok<\/figure>\n\n\n\n

That shock can be scaled up or down, and the intensity also fluctuates depending on where you\u2019re wearing the device\u2014you can pop the module out of the wristband and into an adhesive patch to wear anywhere on your body.<\/p>\n\n\n\n

\u201cThe shock is just one of the tools in our toolkit,\u201d says Schelzi. \u201cIt\u2019s not the only thing we offer.\u201d<\/p>\n\n\n\n

Over the past couple months, the company has been testing out coaching calls with prototype Pavlok-wearers, as a way of providing human interaction and support.<\/p>\n\n\n\n

\u201cThat\u2019s one of our differentiating factors,\u201d Schelzi explains. \u201cWith something like Fitbit, you don\u2019t have anybody holding you accountable. You don\u2019t have anybody to talk to, to answer any questions, to come up with the game plan for how you want to tackle the habits or behaviors that you either want to form or get out of your life.\u201d<\/p>\n\n\n\n

Schelzi stresses the importance of \u201cgetting people over the idea that you need to be tough, and you just need to grit your teeth\u201d because \u201cwillpower is a very finite resource\u201d that tends to dwindle throughout the day.<\/p>\n\n\n\n

Around mid-June, Pavlok will be shipping out the 2,000 to 3,000 bracelets from their Indiegogo crowdfunding campaign. After that, the team plans to open up sale through their website and talk to different retail partners. Schelzi estimates that a wristband will cost between $149 and $199.<\/p>\n\n\n\n

Schelzi says he\u2019s continually amazed by the countless ways a person can incorporate Pavlok into their life.<\/p>\n\n\n\n

\u201cSomeone just wrote to me today and asked \u2018Can Pavlok help me not sleep on my stomach and instead sleep on my back?\u2019 You can for sure do that,\u201d says Schelzi. \u201cHaving the masses come up with new use cases for us\u2014that\u2019s a lot of fun.\u201d<\/p>\n\n\n\n

<\/p>\n","protected":false},"excerpt":{"rendered":"

The demands of daily life can often be overwhelming, allowing vices to take over. A few cigarettes. A hit or two of the snooze button. That drawer full of candy. Momentary comforts make us yearn for more self-control. Meet Pavlok, a rubberized wristband containing a built-in mild electric shock system that\u2019s guaranteed to help you […]<\/p>\n","protected":false},"author":893,"featured_media":13283,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[43903,43911],"tags":[],"class_list":["post-13282","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-community-stories","category-member-spotlight"],"acf":[],"yoast_head":"\nIs self-control a struggle? 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