{"id":13239,"date":"2015-05-04T15:38:04","date_gmt":"2015-05-04T19:38:04","guid":{"rendered":"https:\/\/www.wework.com\/creator\/?p=13239"},"modified":"2020-03-30T18:39:10","modified_gmt":"2020-03-30T22:39:10","slug":"designing-a-toothbrush-thats-sleeker-and-smarter","status":"publish","type":"post","link":"https:\/\/www.wework.com\/ideas\/professional-development\/designing-a-toothbrush-thats-sleeker-and-smarter","title":{"rendered":"Designing a toothbrush that’s sleeker and smarter"},"content":{"rendered":"

When the first dentist Simon Enever went to in the United States suggested he purchase a cheap electric toothbrush rather than a more expensive model, he decided to look into his options more carefully. As he began shopping around, he wasn\u2019t pleased with the selection he found on the shelves.<\/p>\n

\u201cAs a designer, I saw an area [in the market] that was ugly and kind of old-fashioned looking, so it felt right to do something about it,\u201d says Enever, an industrial designer from Bristol, England.<\/p>\n

So Enever and Bill May, a product designer he worked closely with at the Hearst Corporation, began working evenings and weekends to redesign the toothbrush. Together, they became co-founders of Quip<\/a>.<\/p>\n

After consultations with multiple dentists, they quickly realized that many consumers don\u2019t even have the brushing fundamentals down\u2014brushing for two whole minutes, twice a day, and changing brushes every three months.<\/p>\n

\u201cWe noticed that big brands were focusing more on selling you their products and not about daily habits,\u201d says Enever, who\u2019s worked on projects for Panasonic, Lenovo, and Herman Miller at other design agencies. \u201cIt made sense for us to come together because we both had design sensibilities and we wanted change the mindset of oral care.\u201d<\/p>\n

\"TechCrunchIt took them about a year-and-a-half to produce an actual workable toothbrush. Quip\u2019s lightweight and beautifully designed toothbrush has an internal smart electric motor that allows the bristles to vibrate for two minutes (every 30 seconds the toothbrush pulses, reminding you to switch to a different quadrant of your mouth). The best part is that you don\u2019t need to charge your toothbrush, since you can easily insert a AAA battery.<\/p>\n

They tested their first iteration on Indiegogo<\/a>, and they were pleased about the positive reactions from organizations that wanted to be involved with a company focused on promoting oral care. New York University\u2019s College of Dentistry has officially endorsed the product.<\/p>\n

When it comes to pricing, Enever looked to brands like Harry\u2019s<\/a> and Dollar Shave Club<\/a>, which are selling simple bathroom products to millennials. Starting at $20 for a manual brush ($40 for an electric one), the subscription pricing includes a case and a tube of toothpaste. You\u2019ll get replacement packs that include a new bristle head and toothpaste for an additional $10 every three months.<\/p>\n

As of now, the Quip team isn\u2019t looking to focus its efforts on converting Philips or Sonicare users. They\u2019re enthusiastic about tapping the market of manual toothbrush users and showing them the benefits of simple electronic devices.<\/p>\n

\u201cIf we can make you more attached to your toothbrush,\u201d says Enever, \u201cthen we\u2019re doing the biggest job of all.\u201d<\/p>\n

Photo credit: Lauren Kallen<\/p>\n","protected":false},"excerpt":{"rendered":"

When the first dentist Simon Enever went to in the United States suggested he purchase a cheap electric toothbrush rather than a more expensive model, he decided to look into his options more carefully. As he began shopping around, he wasn\u2019t pleased with the selection he found on the shelves. \u201cAs a designer, I saw […]<\/p>\n","protected":false},"author":887,"featured_media":13240,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[43902],"tags":[],"class_list":["post-13239","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-professional-development"],"acf":[],"yoast_head":"\nDesigning a toothbrush that's sleeker and smarter<\/title>\n<meta name=\"description\" content=\"When the first dentist Simon Enever went to in the United States suggested he purchase a cheap electric toothbrush rather than a more expensive model, he \u2026\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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