{"id":13164,"date":"2015-05-03T22:55:37","date_gmt":"2015-05-04T02:55:37","guid":{"rendered":"https:\/\/www.wework.com\/creator\/?p=13164"},"modified":"2020-03-30T18:39:13","modified_gmt":"2020-03-30T22:39:13","slug":"let-your-mood-illuminate-the-room","status":"publish","type":"post","link":"https:\/\/www.wework.com\/ideas\/community-stories\/member-spotlight\/let-your-mood-illuminate-the-room","title":{"rendered":"Let your mood illuminate the room"},"content":{"rendered":"<p><span style=\"line-height: 1.5;\">Our surroundings often influence our moods. The beach prompts serenity, while museums muster up amusement and curiosity. Libraries and coffee shops invoke a get-down-to-business vibe for focusing better, and bars and restaurants bring a sexy vibe.<\/span><\/p>\n<p>Along comes <a href=\"http:\/\/www.lumifi.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">LumiFi<\/a>, a smartphone app created by award-winning lighting designers that combines LED wireless bulb technology with pre-prepared lighting options to suit your every mood: Rest, Focus, Lounge, Party, Romance, and Rainy, to name a few. So now, staying inside can be a lot more exhilarating.<\/p>\n<p>\u201cI was always interested in how technology and architecture come together, and how it influences the people within a space: their behavior, their emotions, the atmosphere,\u201d says Frankfurt-born and bred architect Beatrice Witzgall, LumiFi\u2019s founder and CEO. The NYC-based company operates out of WeWork\u2019s <a href=\"https:\/\/www.wework.com\/locations\/new-york-city\/meatpacking\" target=\"_blank\" rel=\"noopener noreferrer\">Meatpacking District<\/a> location.<\/p>\n<p>\u201cI was so frustrated with the technology at hand, but also that you cannot make a space more dynamic,\u201d explains Witzgall, who\u2019s been working as a lighting designer for almost 15 years, nabbing the Lumen Award in 2010 for her work on Lincoln Center\u2019s renovation. \u201cPeople are dynamic, nature is dynamic, and we are all sitting in these static environments. And they don\u2019t react to us; they don\u2019t adapt to what our needs are, or our feelings, or what we\u2019re doing.\u201d<\/p>\n<p>Witzgall collaborated with the MIT media lab on various responsive environments like physical floor sensors and movable walls.<\/p>\n<p><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-13167\" src=\"https:\/\/www.wework.com\/ideas\/wp-content\/uploads\/sites\/4\/2019\/06\/TechCrunch-Lumify-2.jpg?resize=2048%2C1356\" alt=\"TechCrunch Lumify 2\" width=\"2048\" height=\"1356\" \/>\u201cI realized at some point, lighting, with LED lighting, it\u2019s a medium you can easily influence,\u201d Witzgall says. \u201cAn LED chip is basically a computer you can program, so now we were able to make architecture spaces responsive and able to adapt to what people do within a space.\u201d<\/p>\n<p>LumiFi stands for \u201clumification\u201d and \u201cWi-Fi\u201d (\u201cwireless lighting,\u201d Witzgall clarifies). It was born out of her other company, <a href=\"http:\/\/in3design.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">I3D<\/a>, \u201can interdisciplinary design company with a strong emphasis in hospitality lighting design.\u201d Witzgall and her compact, yet global team have worked on hotels all over, but her specialty is super yachts.<\/p>\n<p>\u201cVery high-end clients, very technological, difficult spaces, and these clients can afford the best of the best, and they are after the ultimate experience,\u201d Witzgall reveals. \u201cThat\u2019s where we started with some of the ideas around LumiFi: we had these clients who were like \u2018I don\u2019t want to look for a light switch. I\u2019m tired of it. I\u2019m tired of the Legacy lighting control systems that I need to call my engineer to turn the lights off.\u2019\u201d<\/p>\n<p>Witzgall and her team started designing and customizing the lighting control systems (there were roughly 10 light scenes for different moods), simplifying it as much as possible. With LumiFi, they\u2019ve simplified it even further, making \u201cthe ultimate experience\u201d accessible and affordable to a much wider audience.<\/p>\n<p>She attributes this to the rise of smart lighting and the Internet totally changing technology.<\/p>\n<p>\u201cPeople don\u2019t understand how powerful lighting can be,\u201d says Witzgall. \u201cLighting is one of these things where if you have good lighting, nobody recognizes. You just <em>feel<\/em> good lighting.\u201d<\/p>\n<p>Photo credit: Lauren Kallen<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Our surroundings often influence our moods. The beach prompts serenity, while museums muster up amusement and curiosity. Libraries and coffee shops invoke a get-down-to-business vibe for focusing better, and bars and restaurants bring a sexy vibe. Along comes LumiFi, a smartphone app created by award-winning lighting designers that combines LED wireless bulb technology with pre-prepared [&hellip;]<\/p>\n","protected":false},"author":893,"featured_media":13171,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[43903,43911],"tags":[],"class_list":["post-13164","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-community-stories","category-member-spotlight"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v22.4 (Yoast SEO v25.3.1) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Let your mood illuminate the room<\/title>\n<meta name=\"description\" content=\"LumiFi is a smartphone app that combines LED wireless bulb technology with pre-prepared lighting options to suit your every mood.\" 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