{"id":13101,"date":"2015-04-30T17:09:26","date_gmt":"2015-04-30T21:09:26","guid":{"rendered":"https:\/\/www.wework.com\/creator\/?p=13101"},"modified":"2020-03-30T18:39:14","modified_gmt":"2020-03-30T22:39:14","slug":"audio-for-weworks-ben-kessler-our-product-is-community","status":"publish","type":"post","link":"https:\/\/www.wework.com\/ideas\/community-stories\/employee-spotlight\/audio-for-weworks-ben-kessler-our-product-is-community","title":{"rendered":"Podcast: For WeWork\u2019s Ben Kessler, \u2018our product is community\u2019"},"content":{"rendered":"<p>\u201cWhen we talk about community,\u201d says Ben Kessler, director of marketing for <a href=\"https:\/\/www.wework.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">WeWork<\/a>, \u201cI always try to push the idea that our product is community. It is those connections. It is the fact that while it makes sense financially to start your company out of your apartment or out of a coffee shop, you&#8217;re missing out on a lot of opportunities by not being in a shared space.\u201d<\/p>\n<p>In a recent <a href=\"https:\/\/www.wework.com\/ideas\/seven-reasons-why-podcasts-are-dominating-the-media-landscape\">podcast<\/a> published by <a href=\"http:\/\/technologyadvice.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">TechnologyAdvice<\/a>, Kessler talked with new media strategist <a href=\"https:\/\/clarkbuck.com\/about\/\" target=\"_blank\" rel=\"noopener noreferrer\">Clark Buckner<\/a> about the value of co-working spaces: how they spark creativity and offer on-the-spot resources for growing a business.<\/p>\n<p>\u201cA great example might be someone that&#8217;s a lawyer, who\u2019s really looking to build out an app or build out their website or something like that,\u201d says Kessler. \u201cThey can head out of their office or just pick their head up and look around to find someone that&#8217;s a web development shop, or a Rails developer, or something that&#8217;s going to help them. They can find a graphic designer. They can find someone to help them with their startup accounting.\u201d<\/p>\n<p>Kessler also talked about the importance of constantly sharing information, working in small groups for planning sessions, and getting the entire team together so that different departments can work together more effectively.<\/p>\n<p>Listen to the entire podcast below. You can also subscribe to the <a href=\"https:\/\/soundcloud.com\/ta-expert-interviews\/\" target=\"_blank\" rel=\"noopener noreferrer\">TA Expert Interview Series<\/a> in order to get alerts about new episodes.<\/p>\n<p>Photo credit: Lauren Kallen<\/p>\n<p><iframe loading=\"lazy\" src=\"https:\/\/w.soundcloud.com\/player\/?url=https%3A\/\/api.soundcloud.com\/tracks\/189826866&amp;color=ff5500\" width=\"100%\" height=\"166\" frameborder=\"no\" scrolling=\"no\"><\/iframe><\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u201cWhen we talk about community,\u201d says Ben Kessler, director of marketing for WeWork, \u201cI always try to push the idea that our product is community. It is those connections. It is the fact that while it makes sense financially to start your company out of your apartment or out of a coffee shop, you&#8217;re missing [&hellip;]<\/p>\n","protected":false},"author":895,"featured_media":13106,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[43903,43912],"tags":[],"class_list":["post-13101","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-community-stories","category-employee-spotlight"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v22.4 (Yoast SEO v25.3.1) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Podcast: For WeWork\u2019s Ben Kessler, \u2018our product is community\u2019<\/title>\n<meta name=\"description\" content=\"\u201cWhen we talk about community,\u201d says Ben Kessler, director of marketing 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