{"id":12005,"date":"2014-03-28T14:00:00","date_gmt":"2014-03-28T18:00:00","guid":{"rendered":"https:\/\/www.wework.com\/creator\/?p=5416"},"modified":"2020-03-30T19:07:49","modified_gmt":"2020-03-30T23:07:49","slug":"crowdskout-content-marketers-audience","status":"publish","type":"post","link":"https:\/\/www.wework.com\/ideas\/community-stories\/member-spotlight\/crowdskout-content-marketers-audience","title":{"rendered":"Crowdskout: changing the way content marketers understand their audience"},"content":{"rendered":"<p>Member Spotlight is a series that showcases the entrepreneurs behind emerging companies. In this edition, we recently sat down with Zack Christenson and George Yates of <a href=\"http:\/\/crowdskout.com\/\">Crowdskout<\/a> in Washington D.C.<\/p>\n<p>Crowdskout is a growing startup building a data and analytics platform to help publishers and marketers connect with their audience.<\/p>\n<p>These native Midwesterners are combining their zeal for media and technology\u00a0into a product that will provide content producers more than just traffic\u00a0statistics.<\/p>\n<p>Here\u2019s what they shared:<b>\u00a0<\/b><\/p>\n<p><b>Tell us the beginning of your entrepreneurial journey.<\/b><\/p>\n<p><b>Zack:<\/b>\u00a0I started a publishing company with three friends while I was in college in Michigan and eventually sold that off. After graduation, I moved to Chicago to work at several radio stations like WGN and WLS as a producer.<\/p>\n<p>I eventually moved to Washington D.C. to run a CBS-affiliate show here, but I always had the itch to start a company. After working in media my whole career and being a part of the tech world, I noticed a need for a product like Crowdskout, which compelled us to build our own product.<\/p>\n<p><b>George:<\/b>\u00a0I was born and raised in Hyde Park, Ill., and I started a company in high school doing web development with a friend. During my time in college at Washington University in St. Louis, I taught myself some computer programming and did some freelance work.<\/p>\n<p>A few years after college, I met Zack in Chicago and we built an idea that was the precursor to Crowdskout, and we expanded the idea a couple months ago. Now I\u2019m the technology lead on this project.<\/p>\n<p><b>What makes Crowdskout different from other data analytics platforms?<\/b><\/p>\n<p><b>George:<\/b>\u00a0We\u2019re an audience intelligence platform for content producers. There are a lot of data analytics companies out there, but they focus mainly on technical details, traffic numbers, etc.<\/p>\n<p>We try to paint a different picture by helping content producers understand who the people behind the screen. It\u2019s not just about how many of them are on their site, but we want to tell them more about the individual. I think that\u2019s what sets us apart.<\/p>\n<p><a href=\"https:\/\/www.wework.com\/ideas\/wp-content\/uploads\/sites\/4\/2019\/06\/20140305-Crowd-Skout-Full-Start-5.jpg\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-5980 aligncenter\" alt=\"20140305 Crowd Skout Full Start-5\" src=\"https:\/\/www.wework.com\/ideas\/wp-content\/uploads\/sites\/4\/2019\/06\/20140305-Crowd-Skout-Full-Start-5.jpg?resize=1280%2C853\" width=\"1280\" height=\"853\" \/><\/a><\/p>\n<p><b>Do you guys have a target audience of content producers or does it run the gamut?<\/b><\/p>\n<p><b>Zack:<\/b>\u00a0In 2014, everyone is a content producer. Non-profits, bloggers, marketers, and actual media companies are all producing their own content, so we\u2019re targeting a lot of them with our product.<\/p>\n<p><b>So when do you guys officially launch?<\/b><\/p>\n<p><b>Zack:\u00a0<\/b>We recently just launched Crowdskout somewhere between alpha and beta. George and I have been working on this full-time since October 2013. We\u2019re up to eight employees right now with three in Chicago, one in Denver, and one who works remotely in the outskirts of DC.<\/p>\n<p>We\u2019re currently working with a couple test clients who are playing around with the product, and we\u2019re shooting for a full launch in May.<b>\u00a0<\/b><\/p>\n<p><b>Even with all the work you have going on, what inspires you on a daily basis?<\/b><\/p>\n<p><b>George:\u00a0<\/b>In preparation for this soft launch, I literally haven\u2019t left this office in more than three weeks except to go sleep. I\u2019m always thinking about technology, and I love seeing how it makes the world a better place and connects people with each other.<\/p>\n<p>When I need to get inspired, I usually have to step back from what I\u2019m working on. I\u2019m a big outdoors guy, so I enjoy hiking a lot. Zack gets out of bed each morning for canvas bags and Brooks Brothers clothes. [laughs]<\/p>\n<p><b>Zack:\u00a0<\/b>Well yes, but I\u2019ve been in media forever so I love video journalism and the written word. I got into this venture because the media industry wasn\u2019t doing well and probably isn\u2019t going to do well in the long run. What gets me really excited is to build a product for media companies to know more about their audience.<\/p>\n<p><b>Do you think the state of the media industry is declining?<\/b><\/p>\n<p><b>Zack:<\/b>\u00a0I don\u2019t think so. There are a lot of exciting things happening right now. I mean, old media isn\u2019t doing well, but new media is doing an awesome job. <a href=\"http:\/\/www.buzzfeed.com\/\">BuzzFeed<\/a> is amazing and <a href=\"http:\/\/www.voxmedia.com\/\">Vox Media<\/a> is doing some awesome stuff. We get really excited seeing what other people are doing and being a part of that.<\/p>\n<p><a href=\"https:\/\/www.wework.com\/ideas\/wp-content\/uploads\/sites\/4\/2019\/06\/20140305-Crowd-Skout-Full-Start-11.jpg\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-5978 aligncenter\" alt=\"20140305 Crowd Skout Full Start-11\" src=\"https:\/\/www.wework.com\/ideas\/wp-content\/uploads\/sites\/4\/2019\/06\/20140305-Crowd-Skout-Full-Start-11.jpg?resize=1280%2C853\" width=\"1280\" height=\"853\" \/><\/a><\/p>\n<p><b>You\u2019ve been in DC for a short while. What are your thoughts about the tech community here?<\/b><b>\u00a0<\/b><\/p>\n<p><b>George:\u00a0<\/b>It\u2019s a pretty small community, but it\u2019s full of really passionate people. You can walk into a room full of people in the DC tech community and know everyone and everyone will know you. I\u2019ve been pretty active about going to different meetups, and I also host a big one called <a href=\"http:\/\/www.meetup.com\/dcnightowls\/\">DC Night Owls<\/a>.<\/p>\n<p><b>Now that you guys have founded your own company, what\u2019s a piece of advice you would give to aspiring entrepreneurs?<\/b><\/p>\n<p><b>Zack:\u00a0<\/b>Just do it. I think a lot of people talk about building a company and chat about their ideas, but they don\u2019t do anything. Stop thinking about it, start doing it, and the rest will come.<\/p>\n<p><b>George:\u00a0<\/b>Here\u2019s my advice: Keep moving forward with your idea and be willing to make sacrifices. It\u2019s not going to be handed to you.<\/p>\n<p><a href=\"https:\/\/www.wework.com\/ideas\/wp-content\/uploads\/sites\/4\/2019\/06\/20140305-Crowd-Skout-Full-Start-7.jpg\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-5976 aligncenter\" alt=\"20140305 Crowd Skout Full Start-7\" src=\"https:\/\/www.wework.com\/ideas\/wp-content\/uploads\/sites\/4\/2019\/06\/20140305-Crowd-Skout-Full-Start-7.jpg?resize=853%2C1280\" width=\"853\" height=\"1280\" \/><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Member Spotlight is a series that showcases the entrepreneurs behind emerging companies. In this edition, we recently sat down with Zack Christenson and George Yates of Crowdskout in Washington D.C. Crowdskout is a growing startup building a data and analytics platform to help publishers and marketers connect with their audience. These native Midwesterners are combining [&hellip;]<\/p>\n","protected":false},"author":887,"featured_media":34437,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[43903,43911],"tags":[],"class_list":["post-12005","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-community-stories","category-member-spotlight"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v22.4 (Yoast SEO v25.3.1) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Crowdskout: changing the way content marketers understand their audience<\/title>\n<meta name=\"description\" content=\"Member Spotlight is a series that showcases the entrepreneurs behind emerging companies. 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